# Headstart Brand Identity

A complete profile of **Headstart**'s visual system — colors, typography, components, and personality — extracted from https://www.headstart.io. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/headstart
- Machine-readable JSON: https://characterquilt.com/branding/headstart.json
- Per-page llms.txt: https://characterquilt.com/branding/headstart/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0D2133 |
| Accent | #FF009E |
| Body Font | Quicksand |
| Heading Font | Ginto Nord Bold |

## Color Palette

- primary: #0D2133
- secondary: #FF009E
- accent: #FF009E
- background: #F2F2F2
- textPrimary: #2B2B2B
- link: #5966F3

## Typography

- primary: Quicksand — https://fonts.google.com/specimen/Quicksand
- heading: Ginto Nord Bold — https://fonts.google.com/specimen/Ginto+Nord+Bold

## Visual Assets

- Logo: https://www.headstart.io/files/wp-content/uploads/2019/05/headstart_logo_white-1024x177.png
- Favicon: https://www.headstart.io/files/wp-content/uploads/2019/05/cropped-headstart_favicon-32x32.png

## UI Components

- buttonPrimary: background=#FF009E, textColor=#000000, borderColor=#000000, borderRadius=10px, shadow=none
- buttonSecondary: background=#FCFCFF, textColor=#2B2B2B, borderRadius=0px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: recruitment professionals and HR teams

## Headstart Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Racial Bias in ATS Technology - Headstart**
  - Image: https://www.headstart.io/files/wp-content/uploads/bb-plugin/cache/ats-square-b02b71f460c951ae20cbdb6deeddcaaf-6011485064f83.png
  - Source: https://www.headstart.io/racial-bias-ats-2/
- **Stop stepping on eggshells." The truth about getting a job with a  disability. | Headstart**
  - Image: https://i.ytimg.com/vi/41Raj-EVNaQ/maxresdefault.jpg
  - Source: https://www.headstart.io/insights/getting-a-job-with-a-disability/hss_channel-tw-3652464737/
- **The Ultimate Guide to Campus Recruiting - Headstart**
  - Image: https://i.ytimg.com/vi/qyCn3APagyU/maxresdefault.jpg
  - Source: https://www.headstart.io/ultimate-guide-campus-recruiting/
- **The Ultimate Guide to Campus Recruiting - Headstart**
  - Image: https://i.ytimg.com/vi/nFaEPe6T_m4/maxresdefault.jpg
  - Source: https://www.headstart.io/ultimate-guide-campus-recruiting/
- **The Ultimate Guide to Campus Recruiting - Headstart**
  - Image: https://i.ytimg.com/vi/HyKM-dIDfVc/maxresdefault.jpg
  - Source: https://www.headstart.io/ultimate-guide-campus-recruiting/
- **Gender bias in the workplace - why does it still happen? | Headstart**
  - Image: https://i.ytimg.com/vi/mwvGIS87Ycc/maxresdefault.jpg
  - Source: https://www.headstart.io/insights/gender-bias-in-the-workplace-why-does-it-still-happen/hss_channel-tw-3652464737/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Quicksand",
      "role": "body"
    },
    {
      "family": "Ginto Nord Bold",
      "role": "heading"
    },
    {
      "family": "Lato",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#0D2133",
    "secondary": "#FF009E",
    "accent": "#FF009E",
    "background": "#F2F2F2",
    "textPrimary": "#2B2B2B",
    "link": "#5966F3"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Quicksand",
      "heading": "Ginto Nord Bold"
    },
    "fontStacks": {
      "heading": [
        "Ginto Nord Bold",
        "Verdana",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Quicksand",
        "sans-serif"
      ],
      "paragraph": [
        "Quicksand",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "35px",
      "h2": "40px",
      "body": "25px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FF009E",
      "textColor": "#000000",
      "borderColor": "#000000",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FCFCFF",
      "textColor": "#2B2B2B",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.headstart.io/files/wp-content/uploads/2019/05/headstart_logo_white-1024x177.png",
    "favicon": "https://www.headstart.io/files/wp-content/uploads/2019/05/cropped-headstart_favicon-32x32.png",
    "ogImage": null,
    "logoHref": "https://www.headstart.io",
    "logoAlt": "Headstart.io | early talent and campus recruiting software"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Headstart'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Request Demo",
      "reasoning": "Button #1 has a vibrant brand color (#FF009E) and action-oriented text ('Request Demo'), making it the primary CTA."
    },
    "secondary": {
      "index": 0,
      "text": "GET A DEMO",
      "reasoning": "Button #0 has a different color group (#FCFCFF) and serves as a secondary action with the text 'GET A DEMO'."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "recruitment professionals and HR teams"
  },
  "designSystem": {
    "framework": "bootstrap",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Headstart'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```