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"favicon": "https://www.heap.io/favicon/favicon-32x32.png?v=1", "ogImage": "https://images.ctfassets.net/jicu8fwm4fvs/57SlD3uXZskS7cHKEOwGEm/793173d449f782f05fad3531ee05a1a5/heap-logo-social-twitter-1200x675__2_.png?w=1200&h=627&fit=fill&q=60&fm=jpg&fl=progressive", "logoHref": "https://www.heap.io/" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand 'Heap'.", "confidence": 0.95, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 1, "text": "Request Demo", "reasoning": "Button #8 'Request Demo' has a distinct background color (#F6F6F7) and is action-oriented, making it a strong candidate for the primary CTA." }, "secondary": { "index": 13, "text": "ebook and whitepaperHumans lead, AI assists: how product teams embrace generative AI at workLearn th", "reasoning": "Button #3 has a different background color (#FFFFFF) and serves as a secondary action with informative content, making it suitable as a secondary CTA." }, "confidence": 0.9 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "business professionals" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.9, "colors": 0.95, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand 'Heap'.", "confidence": 0.95 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } }, "images": [ { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/heap/c6209b0cf0.webp", "alt": "What is Product Adoption & How Do You Measure It Properly? | Heap", "source_url": "https://www.heap.io/topics/what-is-product-adoption-how-do-you-measure-it-properly", "image_url": "https://images.ctfassets.net/jicu8fwm4fvs/3sLuTb0zY8gnqNreFDkSos/669c279a9438e2b0264a7f68c67f639e/HEAP_GA4_blog_post_header_rebranded.png", "width": 4000, "height": 2250, "bytes": 507837, "query": "site:heap.io", "query_suffix": "site:heap.io" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/heap/394fd72b74.webp", "alt": "Blog | Heap", "source_url": "https://www.heap.io/blog", "image_url": "https://images.ctfassets.net/jicu8fwm4fvs/3EebF8JLDlYhEeLutLDpKB/b4117961d78c62e51d1ca66fd33ef06d/Blog_04_24_experience_analytics.png?q=60&fm=png", "width": 2400, "height": 1260, "bytes": 1157285, "query": "site:heap.io blog", "query_suffix": "site:heap.io blog" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/heap/6fcbc89e6c.webp", "alt": "Introducing the Heap Digital Insights Report: the definitive survey of data habits in 2023 | Heap", "source_url": "https://www.heap.io/blog/survey-launch-blog-oct-2023", "image_url": "https://images.ctfassets.net/jicu8fwm4fvs/5M0d86feeVhxGHcTLU7IQZ/8e60ea50f8ebc0be52f0a8acf108f054/fy24-q3_survey_data-decoded_blog_header_2000x600.png?q=60&fm=png", "width": 2000, "height": 600, "bytes": 99785, "query": "site:heap.io blog", "query_suffix": "site:heap.io blog" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/heap/f0ba704426.webp", "alt": "What's in a Name: Naming Conventions and Their Place in Analytics | Heap", "source_url": "https://www.heap.io/blog/naming-conventions-and-their-place-in-analytics", "image_url": "https://images.ctfassets.net/jicu8fwm4fvs/6t7sQCGGSXHSpdrIqlS6hY/744d6c0e3da61c6cb9be46528d7838c2/blog-hero-naming-conventions-_thumbnail-1200x675.png?w=1200&h=627&fit=fill&q=60&fm=jpg&fl=progressive", "width": 1200, "height": 627, "bytes": 70923, "query": "site:heap.io blog", "query_suffix": "site:heap.io blog" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/heap/9ea0016407.webp", "alt": "BigQuery - Heap Tech Partner Directory", "source_url": "https://partners.heap.io/technology-partners/bigquery", "image_url": "https://content.partnerpage.io/eyJidWNrZXQiOiJwYXJ0bmVycGFnZS5wcm9kIiwia2V5IjoibWVkaWEvY29udGFjdF9pbWFnZXMvMzk3ODA1OWItNWFkNC00NjFjLTk5MmYtMTdmOTkwMDI4ZjVlL2dvb2dsZS1iaWdxdWVyeS1sb2dvLTFfMS5wbmciLCJlZGl0cyI6eyJ0b0Zvcm1hdCI6IndlYnAiLCJyZXNpemUiOnsiZml0IjoiY29udGFpbiIsImJhY2tncm91bmQiOnsiciI6MjU1LCJnIjoyNTUsImIiOjI1NSwiYWxwaGEiOjB9fX19", "width": 5000, "height": 5000, "bytes": 365894, "query": "site:heap.io", "query_suffix": "site:heap.io" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/heap/775975105f.webp", "alt": "Blog | Heap", "source_url": "https://www.heap.io/blog", "image_url": "https://images.ctfassets.net/jicu8fwm4fvs/6gXShtMKXRvQCEreN4nmF9/53e3360b4798c3eaab56798c21c77eac/GS-4_social_thumbnail_1200x675.png?q=60&fm=png", "width": 1200, "height": 675, "bytes": 79674, "query": "site:heap.io blog", "query_suffix": "site:heap.io blog" } ], "font_resources": [ { "family": "Arial", "google_fonts_url": "https://fonts.google.com/specimen/Arial" }, { "family": "Lettera Text", "google_fonts_url": "https://fonts.google.com/specimen/Lettera+Text" } ], "google_fonts_css": "https://fonts.googleapis.com/css2?family=Arial&family=Lettera+Text&display=swap", "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.", "page_url": "https://characterquilt.com/branding/heap", "agent_instructions": "You are designing or implementing in Heap's brand identity.\n\n# Brand profile\n- Company: Heap\n- Source: https://heap.io/\n- Color scheme: light\n\n# Colors\n- primary: #100841\n- secondary: #6B707A\n- accent: #31D891\n- background: #FFFFFF\n- textPrimary: #111111\n- link: #31D891\n\n# Typography\n- primary: Arial — https://fonts.google.com/specimen/Arial\n- heading: Lettera Text — https://fonts.google.com/specimen/Lettera+Text\n\nLoad all fonts at once: \n\n# UI Components\n- input: background=#F7F7F7, textColor=#111111, borderColor=#DFDFDF, borderRadius=4px, shadow=none\n- buttonPrimary: background=#F6F6F7, textColor=#FFFFFF, borderRadius=0px, shadow=none\n- buttonSecondary: background=#FFFFFF, textColor=#111111, borderRadius=16px, shadow=none\n\n# Brand voice\n- Tone: professional\n- Energy: medium\n- Audience: business professionals\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/heap.json", "page_markdown": "# Heap Brand Identity\n\nA complete profile of **Heap**'s visual system — colors, typography, components, and personality — extracted from https://heap.io/. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/heap\n- Machine-readable JSON: https://characterquilt.com/branding/heap.json\n- Per-page llms.txt: https://characterquilt.com/branding/heap/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #100841 |\n| Accent | #31D891 |\n| Body Font | Arial |\n| Heading Font | Lettera Text |\n\n## Color Palette\n\n- primary: #100841\n- secondary: #6B707A\n- accent: #31D891\n- background: #FFFFFF\n- textPrimary: #111111\n- link: #31D891\n\n## Typography\n\n- primary: Arial — https://fonts.google.com/specimen/Arial\n- heading: Lettera Text — https://fonts.google.com/specimen/Lettera+Text\n\n## Visual Assets\n\n- Logo: 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Favicon: https://www.heap.io/favicon/favicon-32x32.png?v=1\n- Social card (og:image): https://images.ctfassets.net/jicu8fwm4fvs/57SlD3uXZskS7cHKEOwGEm/793173d449f782f05fad3531ee05a1a5/heap-logo-social-twitter-1200x675__2_.png?w=1200&h=627&fit=fill&q=60&fm=jpg&fl=progressive\n\n## UI Components\n\n- input: background=#F7F7F7, textColor=#111111, borderColor=#DFDFDF, borderRadius=4px, shadow=none\n- buttonPrimary: background=#F6F6F7, textColor=#FFFFFF, borderRadius=0px, shadow=none\n- buttonSecondary: background=#FFFFFF, textColor=#111111, borderRadius=16px, shadow=none\n\n## Brand Personality\n\nTone: professional · Energy: medium · Audience: business professionals\n\n## Heap Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **What is Product Adoption & How Do You Measure It Properly? | Heap**\n - Image: https://images.ctfassets.net/jicu8fwm4fvs/3sLuTb0zY8gnqNreFDkSos/669c279a9438e2b0264a7f68c67f639e/HEAP_GA4_blog_post_header_rebranded.png\n - Source: https://www.heap.io/topics/what-is-product-adoption-how-do-you-measure-it-properly\n- **Blog | Heap**\n - Image: https://images.ctfassets.net/jicu8fwm4fvs/3EebF8JLDlYhEeLutLDpKB/b4117961d78c62e51d1ca66fd33ef06d/Blog_04_24_experience_analytics.png?q=60&fm=png\n - Source: https://www.heap.io/blog\n- **Introducing the Heap Digital Insights Report: the definitive survey of data habits in 2023 | Heap**\n - Image: https://images.ctfassets.net/jicu8fwm4fvs/5M0d86feeVhxGHcTLU7IQZ/8e60ea50f8ebc0be52f0a8acf108f054/fy24-q3_survey_data-decoded_blog_header_2000x600.png?q=60&fm=png\n - Source: https://www.heap.io/blog/survey-launch-blog-oct-2023\n- **What's in a Name: Naming Conventions and Their Place in Analytics | Heap**\n - Image: https://images.ctfassets.net/jicu8fwm4fvs/6t7sQCGGSXHSpdrIqlS6hY/744d6c0e3da61c6cb9be46528d7838c2/blog-hero-naming-conventions-_thumbnail-1200x675.png?w=1200&h=627&fit=fill&q=60&fm=jpg&fl=progressive\n - Source: https://www.heap.io/blog/naming-conventions-and-their-place-in-analytics\n- **BigQuery - Heap Tech Partner Directory**\n - Image: https://content.partnerpage.io/eyJidWNrZXQiOiJwYXJ0bmVycGFnZS5wcm9kIiwia2V5IjoibWVkaWEvY29udGFjdF9pbWFnZXMvMzk3ODA1OWItNWFkNC00NjFjLTk5MmYtMTdmOTkwMDI4ZjVlL2dvb2dsZS1iaWdxdWVyeS1sb2dvLTFfMS5wbmciLCJlZGl0cyI6eyJ0b0Zvcm1hdCI6IndlYnAiLCJyZXNpemUiOnsiZml0IjoiY29udGFpbiIsImJhY2tncm91bmQiOnsiciI6MjU1LCJnIjoyNTUsImIiOjI1NSwiYWxwaGEiOjB9fX19\n - Source: https://partners.heap.io/technology-partners/bigquery\n- **Blog | Heap**\n - Image: https://images.ctfassets.net/jicu8fwm4fvs/6gXShtMKXRvQCEreN4nmF9/53e3360b4798c3eaab56798c21c77eac/GS-4_social_thumbnail_1200x675.png?q=60&fm=png\n - Source: https://www.heap.io/blog\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n \"colorScheme\": \"light\",\n \"fonts\": [\n {\n \"family\": \"Arial\",\n \"role\": \"body\"\n },\n {\n \"family\": \"Lettera Text\",\n \"role\": \"heading\"\n },\n {\n \"family\": \"Circular Standard\",\n \"role\": \"body\"\n }\n ],\n \"colors\": {\n \"primary\": \"#100841\",\n \"secondary\": \"#6B707A\",\n \"accent\": \"#31D891\",\n \"background\": \"#FFFFFF\",\n \"textPrimary\": \"#111111\",\n \"link\": \"#31D891\"\n },\n \"typography\": {\n \"fontFamilies\": {\n \"primary\": \"Arial\",\n \"heading\": \"Lettera Text\"\n },\n \"fontStacks\": {\n \"heading\": [\n \"Circular Standard\",\n \"Lettera Text\",\n \"system-ui\",\n \"Helvetic Neue\",\n \"Helvetica\",\n \"Arial\",\n \"sans-serif\"\n ],\n \"body\": [\n \"Lettera Text\",\n \"system-ui\",\n \"Helvetic Neue\",\n \"Helvetica\",\n \"Arial\",\n \"sans-serif\"\n ],\n \"paragraph\": [\n \"Lettera Text\",\n \"system-ui\",\n \"Helvetic Neue\",\n \"Helvetica\",\n \"Arial\",\n \"sans-serif\"\n ]\n },\n \"fontSizes\": {\n \"h1\": \"72px\",\n \"h2\": \"32px\",\n \"body\": \"16px\"\n }\n },\n \"spacing\": {\n \"baseUnit\": 4,\n \"borderRadius\": \"4px\"\n },\n \"components\": {\n \"input\": {\n \"background\": \"#F7F7F7\",\n \"textColor\": \"#111111\",\n \"borderColor\": \"#DFDFDF\",\n \"borderRadius\": \"4px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"4px\",\n \"topRight\": \"4px\",\n \"bottomRight\": \"4px\",\n \"bottomLeft\": \"4px\"\n },\n \"shadow\": \"none\"\n },\n \"buttonPrimary\": {\n \"background\": \"#F6F6F7\",\n \"textColor\": \"#FFFFFF\",\n \"borderRadius\": \"0px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"0px\",\n \"topRight\": \"0px\",\n \"bottomRight\": \"0px\",\n \"bottomLeft\": \"0px\"\n },\n \"shadow\": \"none\"\n },\n \"buttonSecondary\": {\n \"background\": \"#FFFFFF\",\n 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\"favicon\": \"https://www.heap.io/favicon/favicon-32x32.png?v=1\",\n \"ogImage\": \"https://images.ctfassets.net/jicu8fwm4fvs/57SlD3uXZskS7cHKEOwGEm/793173d449f782f05fad3531ee05a1a5/heap-logo-social-twitter-1200x675__2_.png?w=1200&h=627&fit=fill&q=60&fm=jpg&fl=progressive\",\n \"logoHref\": \"https://www.heap.io/\"\n },\n \"__llm_logo_reasoning\": {\n \"selectedIndex\": 0,\n \"reasoning\": \"Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand 'Heap'.\",\n \"confidence\": 0.95,\n \"source\": \"llm\"\n },\n \"__llm_button_reasoning\": {\n \"primary\": {\n \"index\": 1,\n \"text\": \"Request Demo\",\n \"reasoning\": \"Button #8 'Request Demo' has a distinct background color (#F6F6F7) and is action-oriented, making it a strong candidate for the primary CTA.\"\n },\n \"secondary\": {\n \"index\": 13,\n \"text\": \"ebook and whitepaperHumans lead, AI assists: how product teams embrace generative AI at workLearn th\",\n \"reasoning\": 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