# HelixDB Brand Identity A complete profile of **HelixDB**'s visual system — colors, typography, components, and personality — extracted from https://helix-db.com. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/helixdb - Machine-readable JSON: https://characterquilt.com/branding/helixdb.json - Per-page llms.txt: https://characterquilt.com/branding/helixdb/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #381603 | | Accent | #FF5C01 | | Body Font | Geist | | Heading Font | Geist | ## Color Palette - primary: #381603 - secondary: #EBD9AF - accent: #FF5C01 - background: #060404 - textPrimary: #EBD9AF - link: #625948 ## Typography - primary: Geist — https://fonts.google.com/specimen/Geist - heading: Geist — https://fonts.google.com/specimen/Geist ## Visual Assets - Logo: data:image/svg+xml;utf8,%3Csvg%20viewBox%3D%220%200%20428%20428%22%20fill%3D%22currentColor%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20class%3D%22h-7%20w-7%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M0%20293L67%20248V428H0V293Z%22%20style%3D%22fill%3A%20rgb(235%2C%20217%2C%20175)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M428%20135.75L361%20181V8.10623e-06H428V135.75Z%22%20style%3D%22fill%3A%20rgb(235%2C%20217%2C%20175)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M67%20181H361V248H67V181Z%22%20style%3D%22fill%3A%20rgb(235%2C%20217%2C%20175)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M0%20135.75L67%20181V157H277V146H338.5V135H67V111H216V100H277.5V89H67V65H153V54H214.5V43H67V22H110V11H171.5V0L67%208.10623e-06H0V135.75Z%22%20style%3D%22fill%3A%20rgb(235%2C%20217%2C%20175)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M428%20293L361%20248V272H152.387V283H91V294H361V318H212.84V329H151V340H361V363H276.5V374H215V385H361V406H318.794V417H257V428H361H428V293Z%22%20style%3D%22fill%3A%20rgb(235%2C%20217%2C%20175)%20!important%3B%22%2F%3E%3C%2Fsvg%3E - Favicon: https://www.helix-db.com/favicon.ico?favicon.8d099a8b.ico ## UI Components - buttonPrimary: background=#381603, textColor=#FF5C01, borderRadius=0px, shadow=none - buttonSecondary: background=#37260D, textColor=#FBAF2F, borderRadius=0px, shadow=none ## Brand Personality Tone: modern · Energy: medium · Audience: developers and tech enthusiasts ## HelixDB Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Blog | HelixDB - Database Insights & Tutorials** - Image: https://helix-blog.s3.us-east-1.amazonaws.com/images/gahn.jpg - Source: https://helix-db.com/blog - **Graph Benchmarks V1 | HelixDB Blog** - Image: https://images.marblecms.com/media/jAE5K3T1N2FpLQ2y7dSq6.png - Source: https://www.helix-db.com/blog/benchmarks - **HelixDB Docs** - Image: https://mintcdn.com/helix/EdRnkvDsZOodVuvC/images/viz.png?fit=max&auto=format&n=EdRnkvDsZOodVuvC&q=85&s=46e49e0f67aa24fc5834f8fb157b0dfe - Source: https://docs.helix-db.com/guides/dashboard - **Blog | HelixDB - Database Insights & Tutorials** - Image: https://images.marblecms.com/media/w-zrfyz5.jpg - Source: https://helix-db.com/blog - **HelixDB Docs** - Image: https://mintcdn.com/helix/oK2xzfs66bu1omTd/images/pointget_fixedqps.png?fit=max&auto=format&n=oK2xzfs66bu1omTd&q=85&s=080d4a050d0b45849ea983e856c9c171 - Source: https://docs.helix-db.com/benchmarks/v1 - **Blog | HelixDB - Database Insights & Tutorials** - Image: https://helix-blog.s3.us-east-1.amazonaws.com/images/putt.jpg - Source: https://helix-db.com/blog ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "dark", "fonts": [ { "family": "Geist", "role": "body" } ], "colors": { "primary": "#381603", "secondary": "#EBD9AF", "accent": "#FF5C01", "background": "#060404", "textPrimary": "#EBD9AF", "link": "#625948" }, "typography": { "fontFamilies": { "primary": "Geist", "heading": "Geist" }, "fontStacks": { "heading": [ "Geist", "ui-monospace", "SFMono-Regular", "Roboto Mono", "Menlo", "Monaco", "Liberation Mono", "DejaVu Sans Mono", "Courier New", "monospace" ], "body": [ "Geist", "ui-sans-serif", "system-ui", "sans-serif", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji" ], "paragraph": [ "Geist", "ui-sans-serif", "system-ui", "sans-serif", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji" ] }, "fontSizes": { "h1": "72px", "h2": "18px", "body": "18px" } }, "spacing": { "baseUnit": 4, "borderRadius": "4px" }, "components": { "buttonPrimary": { "background": "#381603", "textColor": "#FF5C01", "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" }, "buttonSecondary": { "background": "#37260D", "textColor": "#FBAF2F", "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" } }, "images": { "logo": "data:image/svg+xml;utf8,%3Csvg%20viewBox%3D%220%200%20428%20428%22%20fill%3D%22currentColor%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20class%3D%22h-7%20w-7%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M0%20293L67%20248V428H0V293Z%22%20style%3D%22fill%3A%20rgb(235%2C%20217%2C%20175)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M428%20135.75L361%20181V8.10623e-06H428V135.75Z%22%20style%3D%22fill%3A%20rgb(235%2C%20217%2C%20175)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M67%20181H361V248H67V181Z%22%20style%3D%22fill%3A%20rgb(235%2C%20217%2C%20175)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M0%20135.75L67%20181V157H277V146H338.5V135H67V111H216V100H277.5V89H67V65H153V54H214.5V43H67V22H110V11H171.5V0L67%208.10623e-06H0V135.75Z%22%20style%3D%22fill%3A%20rgb(235%2C%20217%2C%20175)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M428%20293L361%20248V272H152.387V283H91V294H361V318H212.84V329H151V340H361V363H276.5V374H215V385H361V406H318.794V417H257V428H361H428V293Z%22%20style%3D%22fill%3A%20rgb(235%2C%20217%2C%20175)%20!important%3B%22%2F%3E%3C%2Fsvg%3E", "favicon": "https://www.helix-db.com/favicon.ico?favicon.8d099a8b.ico", "ogImage": null, "logoHref": "/" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, which are strong indicators of a primary brand logo.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Get Started", "reasoning": "Button #0 with text 'Get Started' is the primary CTA due to its vibrant background color (#381603) and action-oriented text, which is typical for primary actions." }, "secondary": { "index": 1, "text": "Join Discord", "reasoning": "Button #2 with text 'Join Discord' is selected as secondary because it has a different background color (#37260D) and serves as a supportive action." }, "confidence": 0.95 }, "personality": { "tone": "modern", "energy": "medium", "targetAudience": "developers and tech enthusiasts" }, "designSystem": { "framework": "tailwind", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, which are strong indicators of a primary brand logo.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```