# HENRY Brand Identity

A complete profile of **HENRY**'s visual system — colors, typography, components, and personality — extracted from http://www.henry.ai. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/henry
- Machine-readable JSON: https://characterquilt.com/branding/henry.json
- Per-page llms.txt: https://characterquilt.com/branding/henry/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #752F18 |
| Accent | #752F18 |
| Body Font | Arial |
| Heading Font | Arial |

## Color Palette

- primary: #752F18
- secondary: #D6CCC2
- accent: #752F18
- background: #FFFFFF
- textPrimary: #27140F
- link: #27140F

## Typography

- primary: Arial — https://fonts.google.com/specimen/Arial
- heading: Arial — https://fonts.google.com/specimen/Arial

## Visual Assets

- Favicon: https://cdn.prod.website-files.com/68840775c41544949fda29e5/68840775c41544949fda2a4f_favicon.png
- Social card (og:image): https://cdn.prod.website-files.com/68840775c41544949fda29e5/6887b84675d0e0f62d001a2c_Social%20Sharing%20Image%20-%20Home%20Page.png

## UI Components

- buttonPrimary: background=#752F18, textColor=#FAF6F2, borderRadius=0px, shadow=none
- buttonSecondary: background=#D6CCC2, textColor=#333333, borderRadius=0px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: commercial real estate brokers

## HENRY Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Henry AI**
  - Image: https://storage.googleapis.com/henry-glcoud-production.appspot.com/1.png
  - Source: https://app.henry.ai/
- **For Sponsors**
  - Image: https://cdn.prod.website-files.com/68840775c41544949fda29e5/68840775c41544949fda2a0b_6.webp
  - Source: https://www.henry.ai/for-sponsors
- **For Sponsors**
  - Image: https://cdn.prod.website-files.com/68840775c41544949fda29e5/68840775c41544949fda2a3b_s.webp
  - Source: https://www.henry.ai/for-sponsors
- **Henry – Instant AI-Powered Deal Decks for Commercial Real Estate Brokers**
  - Image: https://cdn.prod.website-files.com/68840775c41544949fda29e5/68840775c41544949fda2a14_9.webp
  - Source: https://www.henry.ai/
- **For Sponsors**
  - Image: https://cdn.prod.website-files.com/68840775c41544949fda29e5/68840775c41544949fda2a08_8.webp
  - Source: https://www.henry.ai/for-sponsors
- **Henry – Instant AI-Powered Deal Decks for Commercial Real Estate Brokers**
  - Image: https://cdn.prod.website-files.com/68840775c41544949fda29e5/68840775c41544949fda2a96_e4.jpg
  - Source: https://www.henry.ai/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Saans Trial",
      "role": "unknown"
    },
    {
      "family": "Arial",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#752F18",
    "secondary": "#D6CCC2",
    "accent": "#752F18",
    "background": "#FFFFFF",
    "textPrimary": "#27140F",
    "link": "#27140F"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Arial",
      "heading": "Arial"
    },
    "fontStacks": {
      "heading": [
        "Saans Trial",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Saans Trial",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Saans Trial",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "45px",
      "h2": "37px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#752F18",
      "textColor": "#FAF6F2",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#D6CCC2",
      "textColor": "#333333",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "favicon": "https://cdn.prod.website-files.com/68840775c41544949fda29e5/68840775c41544949fda2a4f_favicon.png",
    "ogImage": "https://cdn.prod.website-files.com/68840775c41544949fda29e5/6887b84675d0e0f62d001a2c_Social%20Sharing%20Image%20-%20Home%20Page.png"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": -1,
    "reasoning": "No valid brand logo was found. Both candidates are tiny and do not clearly represent the brand 'Henry' in a visible or prominent way.",
    "confidence": 0.2,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Join Waitlist",
      "reasoning": "Button #0 with text 'Join Waitlist' uses the vibrant brand color #752F18, making it the primary call-to-action for users to engage with the site."
    },
    "secondary": {
      "index": 5,
      "text": "How is the deck created?",
      "reasoning": "Button #5 with text 'How is the deck created?' uses a different background color #D6CCC2, making it suitable as a secondary action for users seeking more information."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "commercial real estate brokers"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "No valid brand logo was found. Both candidates are tiny and do not clearly represent the brand 'Henry' in a visible or prominent way.",
        "confidence": 0.2
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```