# Hey Revia Brand Identity

A complete profile of **Hey Revia**'s visual system — colors, typography, components, and personality — extracted from https://heyrevia.ai. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/hey-revia
- Machine-readable JSON: https://characterquilt.com/branding/hey-revia.json
- Per-page llms.txt: https://characterquilt.com/branding/hey-revia/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #2E4355 |
| Accent | #278CE8 |
| Body Font | Urbanist |
| Heading Font | Urbanist |

## Color Palette

- primary: #2E4355
- secondary: #64B5FF
- accent: #278CE8
- background: #FBFDFE
- textPrimary: #24282D
- link: #278CE8

## Typography

- primary: Urbanist — https://fonts.google.com/specimen/Urbanist
- heading: Urbanist — https://fonts.google.com/specimen/Urbanist

## Visual Assets

- Logo: https://heyrevia.ai/_next/image?url=%2Frevia-coloured.png&w=384&q=75
- Favicon: https://heyrevia.ai/favicon.ico
- Social card (og:image): https://res.heyrevia.ai/open_graph.png

## UI Components

- buttonPrimary: background=#D4D4D8, textColor=#FFFFFF, borderRadius=8px, shadow=none
- buttonSecondary: background=#D3D3D3, textColor=#37648C, borderColor=#C4D2E7, borderRadius=8px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy professionals

## Hey Revia Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Hey Revia | Reimagine phone calls**
  - Image: https://res.heyrevia.ai/open_graph.png
  - Source: https://heyrevia.ai/terms
- **Hey Revia | Reimagine phone calls**
  - Image: https://heyrevia.ai/_next/static/media/avatar.dc0ea7a9.png
  - Source: https://heyrevia.ai/
- **Hey Revia | Reimagine phone calls**
  - Image: https://console.heyrevia.ai/_next/static/media/background.35e7ed43.png
  - Source: https://console.heyrevia.ai/login
- **Hey Revia Launches: AI Call Assistant for Healthcare Providers | Fondo**
  - Image: https://cdn.prod.website-files.com/691672e8696835fde83bf394/698474f6ca7fb2f1fefb2f39_66f75802a646d12486267f8e_heyreviafounders.png
  - Source: https://fondo.com/blog/hey-revia-launches
- **Terms & Conditions — Revia**
  - Image: https://images.squarespace-cdn.com/content/v1/6899416deaf6550bbe2abed7/1775551131617-962U1SQU8BT1FUR3MY6F/image-asset.jpeg
  - Source: https://www.revia.com.au/terms

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Urbanist",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#2E4355",
    "secondary": "#64B5FF",
    "accent": "#278CE8",
    "background": "#FBFDFE",
    "textPrimary": "#24282D",
    "link": "#278CE8"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Urbanist",
      "heading": "Urbanist"
    },
    "fontStacks": {
      "heading": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "body": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "Urbanist"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "16px",
      "body": "64px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#D4D4D8",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#D3D3D3",
      "textColor": "#37648C",
      "borderColor": "#C4D2E7",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://heyrevia.ai/_next/image?url=%2Frevia-coloured.png&w=384&q=75",
    "favicon": "https://heyrevia.ai/favicon.ico",
    "ogImage": "https://res.heyrevia.ai/open_graph.png",
    "logoHref": "/",
    "logoAlt": "Revia"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Revia'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Book a Call",
      "reasoning": "Button #1 ('Book a Call') has a vibrant blue background (#D4D4D8) and action-oriented text, making it the primary CTA."
    },
    "secondary": {
      "index": 0,
      "text": "Contact Us",
      "reasoning": "Button #0 ('Contact Us') has a light background (#D3D3D3) and serves as a secondary action, distinct from the primary button's color."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Revia'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```