# Hey Telo Brand Identity

A complete profile of **Hey Telo**'s visual system — colors, typography, components, and personality — extracted from https://www.heytelo.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/hey-telo
- Machine-readable JSON: https://characterquilt.com/branding/hey-telo.json
- Per-page llms.txt: https://characterquilt.com/branding/hey-telo/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0000EE |
| Accent | #1F514C |
| Body Font | Inter |
| Heading Font | Libre Caslon Text |

## Color Palette

- primary: #0000EE
- secondary: #9D968E
- accent: #1F514C
- background: #FFFFFF
- textPrimary: #1F514C
- link: #1F514C

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Libre Caslon Text — https://fonts.google.com/specimen/Libre+Caslon+Text

## Visual Assets

- Logo: https://framerusercontent.com/images/55Otyp3mjnnXGu7JK4MWxZiNm4.png?width=254&height=70
- Favicon: https://framerusercontent.com/images/Nx6MtRn7up1SVbhLXeS5fWEaiSA.png
- Social card (og:image): https://framerusercontent.com/images/0EtoN0UlWabLjmwl5TxyDunatYg.png

## UI Components

- buttonPrimary: background=#1F514C, textColor=#0000EE, borderRadius=4px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#0000EE, borderRadius=4px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: Haustechnik-Betriebe (home technology businesses)

## Hey Telo Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Hey Telo – Die Telefon-KI für Haustechnik-Betriebe**
  - Image: https://framerusercontent.com/images/AoIEo1zq737TS1mPcDm7zQfrk.png?width=3251&height=2025
  - Source: https://heytelo.com/integration-kwp
- **Hey Telo – Die Telefon-KI für Haustechnik-Betriebe**
  - Image: https://framerusercontent.com/images/0EtoN0UlWabLjmwl5TxyDunatYg.png
  - Source: https://heytelo.com/register
- **3 schnelle Tricks für bessere Google-Bewertungen**
  - Image: https://framerusercontent.com/images/cZUWYV52VrL2fMYl9AiRPKuus.png?width=1536&height=1024
  - Source: https://heytelo.com/blog/3-schnelle-tricks-fuer-bessere-google-bewertungen
- **Hey Telo – Die Telefon-KI für Haustechnik-Betriebe**
  - Image: https://framerusercontent.com/images/c3RlYd1Rz4iBt1mQq48P1HWQ7QY.png?width=1536&height=1024
  - Source: https://heytelo.com/blog
- **Was ein verpasster Notdienst-Anruf wirklich kostet**
  - Image: https://framerusercontent.com/images/o5Jr8PQvcuspMhJHk7CZL9dcs.png?width=1536&height=1024
  - Source: https://heytelo.com/blog/was-ein-verpasster-notdienst-anruf-wirklich-kostet

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Libre Caslon Text",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#0000EE",
    "secondary": "#9D968E",
    "accent": "#1F514C",
    "background": "#FFFFFF",
    "textPrimary": "#1F514C",
    "link": "#1F514C"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Libre Caslon Text"
    },
    "fontStacks": {
      "heading": [
        "Libre Caslon Text",
        "serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "80px",
      "h2": "56px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#1F514C",
      "textColor": "#0000EE",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#0000EE",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://framerusercontent.com/images/55Otyp3mjnnXGu7JK4MWxZiNm4.png?width=254&height=70",
    "favicon": "https://framerusercontent.com/images/Nx6MtRn7up1SVbhLXeS5fWEaiSA.png",
    "ogImage": "https://framerusercontent.com/images/0EtoN0UlWabLjmwl5TxyDunatYg.png",
    "logoHref": "./"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 15,
    "reasoning": "Selected #15 because it is visible, medium-sized, and links to the homepage, matching the brand 'Hey Telo'.",
    "confidence": 0.85,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 2,
      "text": "Jetzt kostenlos testen",
      "reasoning": "Button #2 has a vibrant brand color (#1F514C) and action-oriented text ('Jetzt kostenlos testen'), making it the primary CTA."
    },
    "secondary": {
      "index": 5,
      "text": "Infos für ein individuelles Paket",
      "reasoning": "Button #5 has a different background color (#FFFFFF) and provides additional information ('Infos für ein individuelles Paket'), making it a suitable secondary CTA."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "Haustechnik-Betriebe (home technology businesses)"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.95,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 15,
        "selectedLogoReasoning": "Selected #15 because it is visible, medium-sized, and links to the homepage, matching the brand 'Hey Telo'.",
        "confidence": 0.85
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```