# Heysan Brand Identity

A complete profile of **Heysan**'s visual system — colors, typography, components, and personality — extracted from http://heysan.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/heysan
- Machine-readable JSON: https://characterquilt.com/branding/heysan.json
- Per-page llms.txt: https://characterquilt.com/branding/heysan/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #394EFF |
| Accent | #394EFF |
| Body Font | GB Proxima Nova |
| Heading Font | GB Proxima Nova |

## Color Palette

- primary: #394EFF
- secondary: #171B38
- accent: #394EFF
- background: #FFFFFF
- textPrimary: #171F66
- link: #171F66

## Typography

- primary: GB Proxima Nova — https://fonts.google.com/specimen/GB+Proxima+Nova
- heading: GB Proxima Nova — https://fonts.google.com/specimen/GB+Proxima+Nova

## Visual Assets

- Favicon: https://forsale.spaceship-cdn.com/static/latest/3.latest/assets/fonts/apple-touch-icon-57x57.png

## UI Components

- buttonPrimary: background=#394EFF, textColor=#FFFFFF, borderRadius=24px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: businesses looking to purchase domains

## Heysan Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Under the Radar: Mobile messaging and media sharing - CNET**
  - Image: https://www.cnet.com/a/img/resize/7566704671283b3df1120c57c52af5a52d77f281/hub/2007/11/15/000ed34f-f4d7-11e2-8c7c-d4ae52e62bcc/heysan_logo.png?auto=webp&fit=crop&height=675&width=1200
  - Source: https://www.cnet.com/tech/services-and-software/under-the-radar-mobile-messaging-and-media-sharing/
- **clientcare #microsoft #cloudtech #clientservice #joinourteam #workfromhome  #remote #dayshift | Heysan B.**
  - Image: https://media.licdn.com/dms/image/v2/D5622AQHPVkX_LeZGng/feedshare-shrink_800/feedshare-shrink_800/0/1696396479910?e=2147483647&v=beta&t=63wE6-bBWIHRmIbLuC-FMPjUUpZpKsfGt3BQp2rBKcs
  - Source: https://www.linkedin.com/posts/hysnblms_clientcare-microsoft-cloudtech-activity-7115202550303268865-Ziz3
- **Is Heysan.com a clickjacking attack, virus dropper or something else?**
  - Image: https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjCmwKzCEyIWQqKHunxynUE7W9Uwm4tNf-sn-9JJpQpG-gA_fTncYtpPGEcE4d1XUCALbnz38g0SxaZfD3sCCzF-jrwIMBQe-s3j4As5aBYKQFiIXHOrrRc6clLa2zv5hnwPGd78A/s320/heysan.jpg
  - Source: https://www.divye.in/2008/11/is-heysancom-clickjacking-attack-or.html
- **Heysan on PSP | Heysan works great on the PSP! Heysan is bet… | Flickr**
  - Image: https://live.staticflickr.com/3232/2676003714_8cf5876e39_z.jpg
  - Source: https://www.flickr.com/photos/heysan/2676003714
- **Know your rights if ICE comes to your home**
  - Image: https://content.govdelivery.com/attachments/fancy_images/MPLS/2026/01/12973334/somali-kyr-door_original.png
  - Source: https://content.govdelivery.com/accounts/MPLS/bulletins/403db4d
- **At the Twitter office | Heysan | Flickr**
  - Image: https://live.staticflickr.com/2122/2256604458_77d2a30312_b.jpg
  - Source: https://www.flickr.com/photos/heysan/2256604458/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "GB Proxima Nova",
      "role": "body"
    },
    {
      "family": "Roboto",
      "role": "body"
    },
    {
      "family": "Helvetica",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "body"
    },
    {
      "family": "Segoe UI",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#394EFF",
    "secondary": "#171B38",
    "accent": "#394EFF",
    "background": "#FFFFFF",
    "textPrimary": "#171F66",
    "link": "#171F66"
  },
  "typography": {
    "fontFamilies": {
      "primary": "GB Proxima Nova",
      "heading": "GB Proxima Nova"
    },
    "fontStacks": {
      "heading": [
        "GB Proxima Nova",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica",
        "Arial",
        "sans-serif",
        "Apple Color Emoji"
      ],
      "body": [
        "Times New Roman"
      ],
      "paragraph": [
        "GB Proxima Nova",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica",
        "Arial",
        "sans-serif",
        "Apple Color Emoji"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "72px",
      "body": "32px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#394EFF",
      "textColor": "#FFFFFF",
      "borderRadius": "24px",
      "borderRadiusCorners": {
        "topLeft": "24px",
        "topRight": "24px",
        "bottomRight": "24px",
        "bottomLeft": "24px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": null,
    "favicon": "https://forsale.spaceship-cdn.com/static/latest/3.latest/assets/fonts/apple-touch-icon-57x57.png",
    "ogImage": null
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Submit your offer",
      "reasoning": "The button 'Submit your offer' is the only button available and uses a vibrant blue color (#394EFF), which is typically used for primary CTAs. The text is action-oriented, making it the primary CTA."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "There is only one button available, so no secondary button can be selected."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "businesses looking to purchase domains"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none"
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```