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      "energy": "medium",
      "targetAudience": "sales and marketing teams"
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  "font_resources": [
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      "google_fonts_url": "https://fonts.google.com/specimen/Source+Sans+3"
    },
    {
      "family": "Source Sans 3",
      "google_fonts_url": "https://fonts.google.com/specimen/Source+Sans+3"
    }
  ],
  "google_fonts_css": "https://fonts.googleapis.com/css2?family=Source+Sans+3&family=Source+Sans+3&display=swap",
  "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.",
  "page_url": "https://characterquilt.com/branding/highspot",
  "agent_instructions": "You are designing or implementing in Highspot's brand identity.\n\n# Brand profile\n- Company: Highspot\n- Source: https://highspot.com\n- Color scheme: light\n\n# Colors\n- primary: #B2BCC1\n- secondary: #4D6470\n- accent: #002133\n- background: #FBFCFD\n- textPrimary: #002133\n- link: #002133\n\n# Typography\n- primary: Source Sans 3 — https://fonts.google.com/specimen/Source+Sans+3\n- heading: Source Sans 3 — https://fonts.google.com/specimen/Source+Sans+3\n\nLoad all fonts at once: <link rel=\"stylesheet\" href=\"https://fonts.googleapis.com/css2?family=Source+Sans+3&family=Source+Sans+3&display=swap\">\n\n# UI Components\n- buttonPrimary: background=#002133, textColor=#FFFFFF, borderRadius=6px, shadow=none\n- buttonSecondary: background=#FBFCFD, textColor=#1D6DE2, borderRadius=8px, shadow=none\n\n# Brand voice\n- Tone: professional\n- Energy: medium\n- Audience: sales and marketing teams\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/highspot.json",
  "page_markdown": "# Highspot Brand Identity\n\nA complete profile of **Highspot**'s visual system — colors, typography, components, and personality — extracted from https://highspot.com. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/highspot\n- Machine-readable JSON: https://characterquilt.com/branding/highspot.json\n- Per-page llms.txt: https://characterquilt.com/branding/highspot/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #B2BCC1 |\n| Accent | #002133 |\n| Body Font | Source Sans 3 |\n| Heading Font | Source Sans 3 |\n\n## Color Palette\n\n- primary: #B2BCC1\n- secondary: #4D6470\n- accent: #002133\n- background: #FBFCFD\n- textPrimary: #002133\n- link: #002133\n\n## Typography\n\n- primary: Source Sans 3 — https://fonts.google.com/specimen/Source+Sans+3\n- heading: Source Sans 3 — https://fonts.google.com/specimen/Source+Sans+3\n\n## Visual Assets\n\n- Logo: data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20fill%3D%22none%22%20viewBox%3D%220%200%20155%2031%22%20data-fc-idx%3D%220%22%3E%0A%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%3Cpath%20fill%3D%22%23002133%22%20fill-rule%3D%22evenodd%22%20d%3D%22M75.212%2013.91h-5.178c-.677%200-1.208.513-1.208%201.168%200%20.668.53%201.191%201.208%201.191h4.215v3.484c-.776.704-2.267%201.504-3.994%201.504-3.38%200-5.834-2.51-5.834-5.971%200-3.447%202.453-5.948%205.834-5.948%201.475%200%202.948.586%203.935%201.564.244.261.572.405.924.405a1.25%201.25%200%200%200%201.257-1.24c0-.363-.126-.68-.338-.862-1.495-1.472-3.493-2.25-5.778-2.25-5.023%200-8.668%203.503-8.668%208.33%200%204.842%203.645%208.355%208.668%208.355%204.157%200%206.73-2.182%206.73-4.204V15.6c0-.932-.796-1.69-1.773-1.69ZM56.27%208.276c0-.721.627-1.308%201.398-1.308.718%200%201.325.599%201.325%201.308v14.032c0%20.734-.616%201.332-1.373%201.332-.745%200-1.35-.598-1.35-1.332V8.276Zm-6.085%200c0-.734.626-1.308%201.424-1.308.718%200%201.325.599%201.325%201.308v14.032c0%20.734-.617%201.332-1.374%201.332-.758%200-1.375-.598-1.375-1.332v-6.022h-8.71v6.022c0%20.734-.617%201.332-1.375%201.332-.743%200-1.349-.598-1.349-1.332V8.276c0-.721.628-1.308%201.399-1.308.718%200%201.325.599%201.325%201.308v5.587h8.71V8.276Zm41.048%200c0-.734.625-1.308%201.423-1.308.719%200%201.326.599%201.326%201.308v14.032c0%20.734-.617%201.332-1.374%201.332-.758%200-1.375-.598-1.375-1.332v-6.022h-8.71v6.022c0%20.734-.617%201.332-1.375%201.332-.744%200-1.349-.598-1.349-1.332V8.276c0-.721.627-1.308%201.398-1.308.719%200%201.325.599%201.325%201.308v5.587h8.711V8.276Zm11.995%205.398c-1.931-.5-3.6-.932-3.6-2.218%200-1.277%201.167-2.135%202.902-2.135%201.439%200%202.791.426%203.907%201.231.211.155.482.244.744.244.699%200%201.289-.57%201.289-1.243%200-.337-.133-.646-.363-.847-1.196-1.08-3.259-1.752-5.383-1.752-3.4%200-5.868%201.963-5.868%204.668%200%203.282%202.979%204.059%205.607%204.744%202.086.545%203.889%201.015%203.889%202.583%200%201.072-.887%202.325-3.386%202.325-1.972%200-3.42-.86-4.293-1.588-.205-.15-.5-.244-.77-.244-.781%200-1.265.682-1.265%201.314%200%20.304.117.602.336.844%201.327%201.277%203.531%202.04%205.895%202.04%204.613%200%206.256-2.546%206.256-4.93%200-3.509-3.27-4.356-5.897-5.036Zm10.284-6.72h5.208c3.127%200%205.311%202.115%205.311%205.142%200%202.477-1.662%205.142-5.311%205.142h-4.234v5.057c0%20.742-.611%201.345-1.362%201.345a1.343%201.343%200%200%201-1.338-1.345V8.69c0-.957.774-1.735%201.726-1.735Zm4.893%202.387h-3.919v5.504h3.919c1.68%200%202.852-1.161%202.852-2.749%200-1.613-1.146-2.755-2.852-2.755Zm15.563-2.387c-4.662%200-8.455%203.743-8.455%208.343s3.793%208.343%208.455%208.343%208.454-3.742%208.454-8.343c0-4.6-3.792-8.343-8.454-8.343Zm6.036%208.343c0%203.284-2.708%205.956-6.036%205.956-3.328%200-6.036-2.672-6.036-5.956%200-3.284%202.708-5.956%206.036-5.956%203.328%200%206.036%202.672%206.036%205.956Zm2.948-8.343h10.773c.689%200%201.208.537%201.208%201.248%200%20.66-.542%201.198-1.208%201.198h-4.019v12.895c0%20.742-.619%201.345-1.38%201.345a1.352%201.352%200%200%201-1.355-1.345V9.4h-4.019c-.677%200-1.208-.548-1.208-1.247a1.19%201.19%200%200%201%201.208-1.199Z%22%20clip-rule%3D%22evenodd%22%20style%3D%22fill%3A%20rgb(0%2C%2033%2C%2051)%20!important%3B%22%2F%3E%0A%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%3Cpath%20fill%3D%22%23FBFCFD%22%20d%3D%22M15.5%200C6.94%200%200%206.94%200%2015.5%200%2024.06%206.94%2031%2015.5%2031c8.561%200%2015.501-6.94%2015.501-15.5%200-8.56-6.94-15.5-15.5-15.5Z%22%20style%3D%22fill%3A%20rgb(251%2C%20252%2C%20253)%20!important%3B%22%2F%3E%0A%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%3Cpath%20fill%3D%22%23006DC7%22%20fill-rule%3D%22evenodd%22%20d%3D%22M0%2015.5C0%206.94%206.94%200%2015.5%200c8.561%200%2015.501%206.94%2015.501%2015.5%200%208.56-6.94%2015.5-15.5%2015.5C6.94%2031%200%2024.06%200%2015.5Zm6.343%209.157a12.866%2012.866%200%200%200%209.158%203.793c7.14%200%2012.95-5.81%2012.95-12.95s-5.81-12.95-12.95-12.95C8.36%202.55%202.55%208.36%202.55%2015.5c0%20.719.585%201.304%201.304%201.304.719%200%201.304-.585%201.304-1.304%200-5.703%204.64-10.343%2010.343-10.343S25.843%209.797%2025.843%2015.5s-4.64%2010.343-10.342%2010.343c-2.294%200-4.533-.772-6.341-2.178l2.859-2.859A6.312%206.312%200%200%200%2015.5%2021.85a6.356%206.356%200%200%200%206.35-6.35c0-3.5-2.848-6.349-6.35-6.349-3.5%200-6.349%202.848-6.349%206.35a6.31%206.31%200%200%200%201.043%203.48l-3.85%203.851a1.291%201.291%200%200%200%200%201.825Zm9.158-5.412a3.75%203.75%200%200%200%203.745-3.745%203.75%203.75%200%200%200-3.745-3.745%203.75%203.75%200%200%200-3.746%203.745%203.75%203.75%200%200%200%203.746%203.745Z%22%20clip-rule%3D%22evenodd%22%20style%3D%22fill%3A%20rgb(0%2C%20109%2C%20199)%20!important%3B%22%2F%3E%0A%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%3C%2Fsvg%3E\n- Favicon: https://www.highspot.com/wp-content/themes/highspot/img/favicon.png\n- Social card (og:image): https://www.highspot.com/wp-content/uploads/2025/09/homepage-role-play-skill-assessment-feature-focus-4x3-1.webp\n\n## UI Components\n\n- buttonPrimary: background=#002133, textColor=#FFFFFF, borderRadius=6px, shadow=none\n- buttonSecondary: background=#FBFCFD, textColor=#1D6DE2, borderRadius=8px, shadow=none\n\n## Brand Personality\n\nTone: professional · Energy: medium · Audience: sales and marketing teams\n\n## Highspot Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **Certifications Course: Adult Learning - Highspot Spark Community**\n  - Image: https://community.highspot.com/assets/2020/06/XfaHlbE-25.png\n  - Source: https://community.highspot.com/certifications/adult-learning/\n- **10 Practical Strategies to Improve Sales Performance**\n  - Image: https://www.highspot.com/wp-content/uploads/2022/11/sales-performance-blog.jpg\n  - Source: https://www.highspot.com/blog/improve-sales-performance/\n- **Sales Enablement vs. Content Marketing: Why You Need Both | Highspot**\n  - Image: https://www.highspot.com/wp-content/uploads/2020/10/content-marketing-blog-color.jpg\n  - Source: https://www.highspot.com/blog/sales-enablement-vs-content-marketing-why-you-need-both/\n- **Certifications Course: Adult Learning - Highspot Spark Community**\n  - Image: https://community.highspot.com/assets/2020/06/Starter-for-new-presos_Page_04-4.png\n  - Source: https://community.highspot.com/certifications/adult-learning/\n- **Buyer Personas for Marketing and Sales Alignment | Highspot**\n  - Image: https://www.highspot.com/wp-content/uploads/2017/11/personas-marketing-sales-alignment-blog.jpg\n  - Source: https://www.highspot.com/blog/personas-for-marketing-sales-alignment/\n- **Certifications Course: Adult Learning - Highspot Spark Community**\n  - Image: https://community.highspot.com/assets/2020/06/Starter-for-new-presos_Page_02-14.png\n  - Source: https://community.highspot.com/certifications/adult-learning/\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n  \"colorScheme\": \"light\",\n  \"fonts\": [\n    {\n      \"family\": \"Source Sans 3\",\n      \"role\": \"body\"\n    }\n  ],\n  \"colors\": {\n    \"primary\": \"#B2BCC1\",\n    \"secondary\": \"#4D6470\",\n    \"accent\": \"#002133\",\n    \"background\": \"#FBFCFD\",\n    \"textPrimary\": \"#002133\",\n    \"link\": \"#002133\"\n  },\n  \"typography\": {\n    \"fontFamilies\": {\n      \"primary\": \"Source Sans 3\",\n      \"heading\": \"Source Sans 3\"\n    },\n    \"fontStacks\": {\n      \"heading\": [\n        \"Source Sans 3\",\n        \"sans-serif\"\n      ],\n      \"body\": [\n        \"Source Sans 3\",\n        \"sans-serif\"\n      ],\n      \"paragraph\": [\n        \"Source Sans 3\",\n        \"sans-serif\"\n      ]\n    },\n    \"fontSizes\": {\n      \"h1\": \"76px\",\n      \"h2\": \"24px\",\n      \"body\": \"18px\"\n    }\n  },\n  \"spacing\": {\n    \"baseUnit\": 4,\n    \"borderRadius\": \"8px\"\n  },\n  \"components\": {\n    \"buttonPrimary\": {\n      \"background\": \"#002133\",\n      \"textColor\": \"#FFFFFF\",\n      \"borderRadius\": \"6px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"6px\",\n        \"topRight\": \"6px\",\n        \"bottomRight\": \"6px\",\n        \"bottomLeft\": \"6px\"\n      },\n      \"shadow\": \"none\"\n    },\n    \"buttonSecondary\": {\n      \"background\": \"#FBFCFD\",\n      \"textColor\": \"#1D6DE2\",\n      \"borderRadius\": \"8px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"8px\",\n        \"topRight\": \"8px\",\n        \"bottomRight\": \"8px\",\n        \"bottomLeft\": \"8px\"\n      },\n      \"shadow\": \"none\"\n    }\n  },\n  \"images\": {\n    \"logo\": 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   \"favicon\": \"https://www.highspot.com/wp-content/themes/highspot/img/favicon.png\",\n    \"ogImage\": \"https://www.highspot.com/wp-content/uploads/2025/09/homepage-role-play-skill-assessment-feature-focus-4x3-1.webp\",\n    \"logoHref\": \"https://www.highspot.com/\"\n  },\n  \"__llm_logo_reasoning\": {\n    \"selectedIndex\": 0,\n    \"reasoning\": \"Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Highspot'.\",\n    \"confidence\": 0.95,\n    \"source\": \"llm\"\n  },\n  \"__llm_button_reasoning\": {\n    \"primary\": {\n      \"index\": 3,\n      \"text\": \"Request demo\",\n      \"reasoning\": \"Button #2 'Request demo' has a vibrant background color (#002133) and action-oriented text, making it a strong primary CTA.\"\n    },\n    \"secondary\": {\n      \"index\": 1,\n      \"text\": \"Learn more\",\n      \"reasoning\": \"Button #0 'Learn more' has a different background color (#FBFCFD) and serves as a secondary action, complementing the primary CTA.\"\n    },\n    \"confidence\": 0.9\n  },\n  \"personality\": {\n    \"tone\": \"professional\",\n    \"energy\": \"medium\",\n    \"targetAudience\": \"sales and marketing teams\"\n  },\n  \"designSystem\": {\n    \"framework\": \"custom\",\n    \"componentLibrary\": \"\"\n  },\n  \"confidence\": {\n    \"buttons\": 0.9,\n    \"colors\": 0.9,\n    \"overall\": 0.9\n  },\n  \"__llm_metadata\": {\n    \"logoSelection\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true,\n      \"finalSource\": \"llm\",\n      \"rawLogoSelection\": {\n        \"selectedLogoIndex\": 0,\n        \"selectedLogoReasoning\": \"Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Highspot'.\",\n        \"confidence\": 0.95\n      }\n    },\n    \"buttonClassification\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true\n    }\n  }\n}\n```\n"
}