# Hippo Scribe Brand Identity

A complete profile of **Hippo Scribe**'s visual system — colors, typography, components, and personality — extracted from https://gethipposcribe.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/hippo-scribe
- Machine-readable JSON: https://characterquilt.com/branding/hippo-scribe.json
- Per-page llms.txt: https://characterquilt.com/branding/hippo-scribe/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0B132B |
| Accent | #2E64E4 |
| Body Font | Manrope |
| Heading Font | Manrope |

## Color Palette

- primary: #0B132B
- secondary: #19154E
- accent: #2E64E4
- background: #FFFFFF
- textPrimary: #2E64E4
- link: #2E64E4

## Typography

- primary: Manrope — https://fonts.google.com/specimen/Manrope
- heading: Manrope — https://fonts.google.com/specimen/Manrope

## Visual Assets

- Logo: https://framerusercontent.com/images/zWgyCCnXK5DibRW7jr5pPb9ZpA.png
- Favicon: https://framerusercontent.com/images/BiRw54Xs2RGvblFpYZIuL2vT0I.png
- Social card (og:image): https://framerusercontent.com/assets/K8IKo0uI4yRQKWYI3a0I51LLehA.png

## UI Components

- buttonPrimary: background=#2E64E4, textColor=#0000EE, borderRadius=10px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#0000EE, borderRadius=10px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: professionals seeking documentation solutions

## Hippo Scribe Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Hippo Scribe: The AI Solution for Pediatric OT/SLPs Struggling with  Documentation**
  - Image: https://framerusercontent.com/images/9gomzVPM6VOQ09iPlGizjKYdvig.png
  - Source: https://gethipposcribe.com/blog/hippo-scribe-the-ai-solution-for-pediatric-ot-slps-struggling-with-documentation
- **Hippo Scribe: The AI Solution for Pediatric OT/SLPs Struggling with  Documentation**
  - Image: https://framerusercontent.com/images/zWgyCCnXK5DibRW7jr5pPb9ZpA.png
  - Source: https://gethipposcribe.com/blog/hippo-scribe-the-ai-solution-for-pediatric-ot-slps-struggling-with-documentation
- **Free yourself from documentation with Hippo Scribe**
  - Image: https://framerusercontent.com/images/xWSgPoIAsLigNilUt2htyePP3x0.png
  - Source: https://gethipposcribe.com/blog
- **Free yourself from documentation with Hippo Scribe**
  - Image: https://framerusercontent.com/images/Qo06A2NzNlPlSXcqHNeqOshC88.png?width=1712&height=1430
  - Source: https://gethipposcribe.com/
- **AI Scribe for Hello Note**
  - Image: https://framerusercontent.com/images/IAvgq04Ibm0oVQIXn6gwPaSvVM.png
  - Source: https://gethipposcribe.com/blog/ai-scribe-for-hello-note
- **Free yourself from documentation with Hippo Scribe**
  - Image: https://framerusercontent.com/assets/K8IKo0uI4yRQKWYI3a0I51LLehA.png
  - Source: https://gethipposcribe.com/blog

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Manrope",
      "role": "body"
    },
    {
      "family": "Inter",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#0B132B",
    "secondary": "#19154E",
    "accent": "#2E64E4",
    "background": "#FFFFFF",
    "textPrimary": "#2E64E4",
    "link": "#2E64E4"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Manrope",
      "heading": "Manrope"
    },
    "fontStacks": {
      "heading": [
        "Manrope",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "20px",
      "h2": "42px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#2E64E4",
      "textColor": "#0000EE",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#0000EE",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://framerusercontent.com/images/zWgyCCnXK5DibRW7jr5pPb9ZpA.png",
    "favicon": "https://framerusercontent.com/images/BiRw54Xs2RGvblFpYZIuL2vT0I.png",
    "ogImage": "https://framerusercontent.com/assets/K8IKo0uI4yRQKWYI3a0I51LLehA.png",
    "logoHref": "./"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #1 because it is in the header, visible, and links to the homepage, which is a strong indicator of the main brand logo.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Start For Free",
      "reasoning": "Button #0 'Start For Free' uses the vibrant brand color #2E64E4, which is a strong indicator of a primary CTA. The text is action-oriented, encouraging users to start using the service."
    },
    "secondary": {
      "index": 4,
      "text": "Start Free Trial",
      "reasoning": "Button #4 'Start Free Trial' has a different background color (#FFFFFF) and serves as a secondary action, offering a trial option."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "professionals seeking documentation solutions"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 1,
        "selectedLogoReasoning": "Selected #1 because it is in the header, visible, and links to the homepage, which is a strong indicator of the main brand logo.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```