# HippoBuild Brand Identity A complete profile of **HippoBuild**'s visual system — colors, typography, components, and personality — extracted from https://hippo.build. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/hippobuild - Machine-readable JSON: https://characterquilt.com/branding/hippobuild.json - Per-page llms.txt: https://characterquilt.com/branding/hippobuild/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #00C3FF | | Accent | #2DB742 | | Body Font | Montserrat | | Heading Font | Montserrat | ## Color Palette - primary: #00C3FF - secondary: #2DB742 - accent: #2DB742 - background: #FFFFFF - textPrimary: #00C3D3 - link: #00C3D3 ## Typography - primary: Montserrat — https://fonts.google.com/specimen/Montserrat - heading: Montserrat — https://fonts.google.com/specimen/Montserrat ## Visual Assets - Logo: https://hippo.build/wp-content/uploads/2020/08/Logo-hippo.svg - Favicon: https://hippo.build/wp-content/uploads/2023/12/Favicon-hippo.svg - Social card (og:image): https://hippo.build/wp-content/uploads/2024/01/blog-02-scaled.webp ## UI Components - buttonPrimary: background=#2DB742, textColor=#FFFFFF, borderRadius=496.5px, shadow=rgba(32, 32, 37, 0.09) 0px 4px 8px 1px - buttonSecondary: background=#00C3D3, textColor=#FFFFFF, borderRadius=25px, shadow=rgba(42, 67, 113, 0.3) 8px 8px 18px 0px ## Brand Personality Tone: professional · Energy: medium · Audience: construction industry professionals ## HippoBuild Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Realiza tu cotización | Materiales de construcción** - Image: https://hippo.build/wp-content/uploads/2024/01/blog-02-scaled.webp - Source: https://hippo.build/ - **Blog – HippoBuild** - Image: https://hippo.build/wp-content/uploads/2024/01/blog-02-870x520.webp - Source: https://hippo.build/blog/ - **Descubre cómo el ERP impulsa la eficiencia y colaboración empresarial en Latinoamerica** - Image: https://hippo.build/wp-content/uploads/2024/01/blog-01.webp - Source: https://hippo.build/transformando-emprendimientos-en-latam/ - **Blog – HippoBuild** - Image: https://hippo.build/wp-content/uploads/2024/06/adobestock_468794722-870x520.jpeg - Source: https://hippo.build/blog/ - **Mads Schmidt Petersen, CEO y Co fundador de HippoBuild** - Image: https://hippo.build/wp-content/uploads/2023/12/mads-profile-2019.jpeg - Source: https://hippo.build/mads-schmidt/ - **Materiales de construcción al por Mayor | HippoBuild** - Image: https://onum-wp.s3.amazonaws.com/images/image1-service3-1.png - Source: https://hippo.build/catalogo-de-materiales/ ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Montserrat", "role": "body" }, { "family": "Arial", "role": "unknown" }, { "family": "Helvetica", "role": "unknown" }, { "family": "Roboto", "role": "unknown" } ], "colors": { "primary": "#00C3FF", "secondary": "#2DB742", "accent": "#2DB742", "background": "#FFFFFF", "textPrimary": "#00C3D3", "link": "#00C3D3" }, "typography": { "fontFamilies": { "primary": "Montserrat", "heading": "Montserrat" }, "fontStacks": { "heading": [ "Montserrat" ], "body": [ "Montserrat", "sans-serif" ], "paragraph": [ "Montserrat", "sans-serif" ] }, "fontSizes": { "h1": "55px", "h2": "30px", "body": "15px" } }, "spacing": { "baseUnit": 4, "borderRadius": "10px" }, "components": { "buttonPrimary": { "background": "#2DB742", "textColor": "#FFFFFF", "borderRadius": "496.5px", "borderRadiusCorners": { "topLeft": "496.5px", "topRight": "496.5px", "bottomRight": "496.5px", "bottomLeft": "496.5px" }, "shadow": "rgba(32, 32, 37, 0.09) 0px 4px 8px 1px" }, "buttonSecondary": { "background": "#00C3D3", "textColor": "#FFFFFF", "borderRadius": "25px", "borderRadiusCorners": { "topLeft": "25px", "topRight": "25px", "bottomRight": "25px", "bottomLeft": "25px" }, "shadow": "rgba(42, 67, 113, 0.3) 8px 8px 18px 0px" } }, "images": { "logo": "https://hippo.build/wp-content/uploads/2020/08/Logo-hippo.svg", "favicon": "https://hippo.build/wp-content/uploads/2023/12/Favicon-hippo.svg", "ogImage": "https://hippo.build/wp-content/uploads/2024/01/blog-02-scaled.webp", "logoHref": "https://hippo.build/", "logoAlt": "Compra materiales de construcción al por mayor,Materiales de construcción,Materiales al por mayor,Distribuidor mayoriasta,Una plataforma digital" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'HippoBuild'.", "confidence": 0.95, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 1, "text": "CarolinaOnlineEscribenos por WhatsApp", "reasoning": "Button #1 has a vibrant green background, which is a strong indicator of a primary call-to-action. The text 'Escribenos por WhatsApp' suggests direct engagement, making it a likely primary CTA." }, "secondary": { "index": 3, "text": "Conoce Nuestra Plataforma", "reasoning": "Button #3 has a different color group with a vibrant blue background. The text 'Conoce Nuestra Plataforma' suggests a secondary action, such as learning more about the platform." }, "confidence": 0.9 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "construction industry professionals" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.9, "colors": 0.9, "overall": 0.9 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'HippoBuild'.", "confidence": 0.95 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```