{
  "name": "HOKALI",
  "slug": "hokali",
  "domain": "https://www.hokali.com/",
  "sources": [
    "yc"
  ],
  "branding": {
    "colorScheme": "light",
    "fonts": [
      {
        "family": "Rubik",
        "role": "heading"
      },
      {
        "family": "Inter",
        "role": "body"
      }
    ],
    "colors": {
      "primary": "#0000EE",
      "secondary": "#292D3B",
      "accent": "#E81E76",
      "background": "#F8F9FB",
      "textPrimary": "#E81E76",
      "link": "#E81E76"
    },
    "typography": {
      "fontFamilies": {
        "primary": "Inter",
        "heading": "Rubik"
      },
      "fontStacks": {
        "heading": [
          "Rubik",
          "sans-serif"
        ],
        "body": [
          "sans-serif"
        ],
        "paragraph": [
          "Rubik",
          "sans-serif"
        ]
      },
      "fontSizes": {
        "h1": "55px",
        "h2": "45px",
        "body": "14px"
      }
    },
    "spacing": {
      "baseUnit": 12,
      "borderRadius": "20px"
    },
    "components": {
      "buttonPrimary": {
        "background": "#E81E76",
        "textColor": "#000000",
        "borderRadius": "25px",
        "borderRadiusCorners": {
          "topLeft": "25px",
          "topRight": "25px",
          "bottomRight": "25px",
          "bottomLeft": "25px"
        },
        "shadow": "none"
      }
    },
    "images": {
      "favicon": "https://framerusercontent.com/images/rOHenV1dzOLIwWjuV6jWc9cWxI.png",
      "ogImage": "https://framerusercontent.com/assets/I0Y4NtL0ScL88QIfpRnkICyR0.jpg"
    },
    "__llm_logo_reasoning": {
      "selectedIndex": -1,
      "reasoning": "No suitable brand logo was found among the candidates. Both candidates are tiny icons linking to external sites, not representing the main brand logo.",
      "confidence": 0.2,
      "rejected": true,
      "source": "llm"
    },
    "__llm_button_reasoning": {
      "primary": {
        "index": 0,
        "text": "BOOK A DEMO",
        "reasoning": "The 'BOOK A DEMO' button is likely the primary CTA due to its action-oriented text and vibrant accent color (#E81E76), which aligns with the brand's energetic tone."
      },
      "secondary": {
        "index": -1,
        "text": "N/A",
        "reasoning": "All buttons share the same vibrant color, making it impossible to select a secondary button with a different background color."
      },
      "confidence": 0.9
    },
    "personality": {
      "tone": "playful",
      "energy": "high",
      "targetAudience": "young, active individuals interested in sports or fitness activities"
    },
    "designSystem": {
      "framework": "custom",
      "componentLibrary": ""
    },
    "confidence": {
      "buttons": 0.9,
      "colors": 0.9,
      "overall": 0.9
    },
    "__llm_metadata": {
      "logoSelection": {
        "llmCalled": true,
        "llmSucceeded": true,
        "finalSource": "llm",
        "rawLogoSelection": {
          "selectedLogoIndex": -1,
          "selectedLogoReasoning": "No suitable brand logo was found among the candidates. Both candidates are tiny icons linking to external sites, not representing the main brand logo.",
          "confidence": 0.2
        }
      },
      "buttonClassification": {
        "llmCalled": true,
        "llmSucceeded": true
      }
    }
  },
  "images": [
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/hokali/1909b1074a.webp",
      "alt": "Parents | HOKALI",
      "source_url": "https://www.hokali.com/parents",
      "image_url": "https://framerusercontent.com/images/XDIwv9L4YfRfKus68D464RMSw.jpg?width=4000&height=6000",
      "width": 4000,
      "height": 6000,
      "bytes": 2870531,
      "query": "site:hokali.com",
      "query_suffix": "site:hokali.com"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/hokali/b7679e0fe6.webp",
      "alt": "Drawing & Painting - My Framer Site",
      "source_url": "https://www.hokali.com/after-school/drawing-painting",
      "image_url": "https://framerusercontent.com/images/DuohDkOQ16o1x7T6JLQb1Beqfo.png?width=477&height=493",
      "width": 477,
      "height": 493,
      "bytes": 104690,
      "query": "site:hokali.com blog",
      "query_suffix": "site:hokali.com blog"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/hokali/162ffe798e.webp",
      "alt": "All Stars Summer Camp | HOKALI",
      "source_url": "https://www.hokali.com/all-stars-summer-camp",
      "image_url": "https://framerusercontent.com/images/z9vuRzi1xF0ezE2f38UuJNQ10.jpg?width=5304&height=7952",
      "width": 5304,
      "height": 7952,
      "bytes": 4757334,
      "query": "site:hokali.com",
      "query_suffix": "site:hokali.com"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/hokali/8ed5f20d1b.webp",
      "alt": "All Stars Summer Camp | HOKALI",
      "source_url": "https://www.hokali.com/all-stars-summer-camp",
      "image_url": "https://framerusercontent.com/images/hIZv1TtSUwylodtpGKymv4D5RY.jpg?width=4000&height=6000",
      "width": 4000,
      "height": 6000,
      "bytes": 2609472,
      "query": "site:hokali.com",
      "query_suffix": "site:hokali.com"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/hokali/ec4943a456.webp",
      "alt": "LEGO - My Framer Site",
      "source_url": "https://www.hokali.com/after-school/lego",
      "image_url": "https://framerusercontent.com/images/gsKtmXvf8r7lQ81ao88DvzOgsRM.png?width=477&height=493",
      "width": 477,
      "height": 493,
      "bytes": 106379,
      "query": "site:hokali.com blog",
      "query_suffix": "site:hokali.com blog"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/hokali/d397d29a9f.webp",
      "alt": "HOKALI",
      "source_url": "https://www.hokali.com/",
      "image_url": "https://framerusercontent.com/images/mXOy3xdzLNjGENLoeg41NLD53V4.png?width=2364&height=2256",
      "width": 2364,
      "height": 2256,
      "bytes": 1819933,
      "query": "site:hokali.com",
      "query_suffix": "site:hokali.com"
    }
  ],
  "font_resources": [
    {
      "family": "Inter",
      "google_fonts_url": "https://fonts.google.com/specimen/Inter"
    },
    {
      "family": "Rubik",
      "google_fonts_url": "https://fonts.google.com/specimen/Rubik"
    }
  ],
  "google_fonts_css": "https://fonts.googleapis.com/css2?family=Inter&family=Rubik&display=swap",
  "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.",
  "page_url": "https://characterquilt.com/branding/hokali",
  "agent_instructions": "You are designing or implementing in HOKALI's brand identity.\n\n# Brand profile\n- Company: HOKALI\n- Source: https://www.hokali.com/\n- Color scheme: light\n\n# Colors\n- primary: #0000EE\n- secondary: #292D3B\n- accent: #E81E76\n- background: #F8F9FB\n- textPrimary: #E81E76\n- link: #E81E76\n\n# Typography\n- primary: Inter — https://fonts.google.com/specimen/Inter\n- heading: Rubik — https://fonts.google.com/specimen/Rubik\n\nLoad all fonts at once: <link rel=\"stylesheet\" href=\"https://fonts.googleapis.com/css2?family=Inter&family=Rubik&display=swap\">\n\n# UI Components\n- buttonPrimary: background=#E81E76, textColor=#000000, borderRadius=25px, shadow=none\n\n# Brand voice\n- Tone: playful\n- Energy: high\n- Audience: young, active individuals interested in sports or fitness activities\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/hokali.json",
  "page_markdown": "# HOKALI Brand Identity\n\nA complete profile of **HOKALI**'s visual system — colors, typography, components, and personality — extracted from https://www.hokali.com/. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/hokali\n- Machine-readable JSON: https://characterquilt.com/branding/hokali.json\n- Per-page llms.txt: https://characterquilt.com/branding/hokali/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #0000EE |\n| Accent | #E81E76 |\n| Body Font | Inter |\n| Heading Font | Rubik |\n\n## Color Palette\n\n- primary: #0000EE\n- secondary: #292D3B\n- accent: #E81E76\n- background: #F8F9FB\n- textPrimary: #E81E76\n- link: #E81E76\n\n## Typography\n\n- primary: Inter — https://fonts.google.com/specimen/Inter\n- heading: Rubik — https://fonts.google.com/specimen/Rubik\n\n## Visual Assets\n\n- Favicon: https://framerusercontent.com/images/rOHenV1dzOLIwWjuV6jWc9cWxI.png\n- Social card (og:image): https://framerusercontent.com/assets/I0Y4NtL0ScL88QIfpRnkICyR0.jpg\n\n## UI Components\n\n- buttonPrimary: background=#E81E76, textColor=#000000, borderRadius=25px, shadow=none\n\n## Brand Personality\n\nTone: playful · Energy: high · Audience: young, active individuals interested in sports or fitness activities\n\n## HOKALI Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **Parents | HOKALI**\n  - Image: https://framerusercontent.com/images/XDIwv9L4YfRfKus68D464RMSw.jpg?width=4000&height=6000\n  - Source: https://www.hokali.com/parents\n- **Drawing & Painting - My Framer Site**\n  - Image: https://framerusercontent.com/images/DuohDkOQ16o1x7T6JLQb1Beqfo.png?width=477&height=493\n  - Source: https://www.hokali.com/after-school/drawing-painting\n- **All Stars Summer Camp | HOKALI**\n  - Image: https://framerusercontent.com/images/z9vuRzi1xF0ezE2f38UuJNQ10.jpg?width=5304&height=7952\n  - Source: https://www.hokali.com/all-stars-summer-camp\n- **All Stars Summer Camp | HOKALI**\n  - Image: https://framerusercontent.com/images/hIZv1TtSUwylodtpGKymv4D5RY.jpg?width=4000&height=6000\n  - Source: https://www.hokali.com/all-stars-summer-camp\n- **LEGO - My Framer Site**\n  - Image: https://framerusercontent.com/images/gsKtmXvf8r7lQ81ao88DvzOgsRM.png?width=477&height=493\n  - Source: https://www.hokali.com/after-school/lego\n- **HOKALI**\n  - Image: https://framerusercontent.com/images/mXOy3xdzLNjGENLoeg41NLD53V4.png?width=2364&height=2256\n  - Source: https://www.hokali.com/\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n  \"colorScheme\": \"light\",\n  \"fonts\": [\n    {\n      \"family\": \"Rubik\",\n      \"role\": \"heading\"\n    },\n    {\n      \"family\": \"Inter\",\n      \"role\": \"body\"\n    }\n  ],\n  \"colors\": {\n    \"primary\": \"#0000EE\",\n    \"secondary\": \"#292D3B\",\n    \"accent\": \"#E81E76\",\n    \"background\": \"#F8F9FB\",\n    \"textPrimary\": \"#E81E76\",\n    \"link\": \"#E81E76\"\n  },\n  \"typography\": {\n    \"fontFamilies\": {\n      \"primary\": \"Inter\",\n      \"heading\": \"Rubik\"\n    },\n    \"fontStacks\": {\n      \"heading\": [\n        \"Rubik\",\n        \"sans-serif\"\n      ],\n      \"body\": [\n        \"sans-serif\"\n      ],\n      \"paragraph\": [\n        \"Rubik\",\n        \"sans-serif\"\n      ]\n    },\n    \"fontSizes\": {\n      \"h1\": \"55px\",\n      \"h2\": \"45px\",\n      \"body\": \"14px\"\n    }\n  },\n  \"spacing\": {\n    \"baseUnit\": 12,\n    \"borderRadius\": \"20px\"\n  },\n  \"components\": {\n    \"buttonPrimary\": {\n      \"background\": \"#E81E76\",\n      \"textColor\": \"#000000\",\n      \"borderRadius\": \"25px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"25px\",\n        \"topRight\": \"25px\",\n        \"bottomRight\": \"25px\",\n        \"bottomLeft\": \"25px\"\n      },\n      \"shadow\": \"none\"\n    }\n  },\n  \"images\": {\n    \"favicon\": \"https://framerusercontent.com/images/rOHenV1dzOLIwWjuV6jWc9cWxI.png\",\n    \"ogImage\": \"https://framerusercontent.com/assets/I0Y4NtL0ScL88QIfpRnkICyR0.jpg\"\n  },\n  \"__llm_logo_reasoning\": {\n    \"selectedIndex\": -1,\n    \"reasoning\": \"No suitable brand logo was found among the candidates. Both candidates are tiny icons linking to external sites, not representing the main brand logo.\",\n    \"confidence\": 0.2,\n    \"rejected\": true,\n    \"source\": \"llm\"\n  },\n  \"__llm_button_reasoning\": {\n    \"primary\": {\n      \"index\": 0,\n      \"text\": \"BOOK A DEMO\",\n      \"reasoning\": \"The 'BOOK A DEMO' button is likely the primary CTA due to its action-oriented text and vibrant accent color (#E81E76), which aligns with the brand's energetic tone.\"\n    },\n    \"secondary\": {\n      \"index\": -1,\n      \"text\": \"N/A\",\n      \"reasoning\": \"All buttons share the same vibrant color, making it impossible to select a secondary button with a different background color.\"\n    },\n    \"confidence\": 0.9\n  },\n  \"personality\": {\n    \"tone\": \"playful\",\n    \"energy\": \"high\",\n    \"targetAudience\": \"young, active individuals interested in sports or fitness activities\"\n  },\n  \"designSystem\": {\n    \"framework\": \"custom\",\n    \"componentLibrary\": \"\"\n  },\n  \"confidence\": {\n    \"buttons\": 0.9,\n    \"colors\": 0.9,\n    \"overall\": 0.9\n  },\n  \"__llm_metadata\": {\n    \"logoSelection\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true,\n      \"finalSource\": \"llm\",\n      \"rawLogoSelection\": {\n        \"selectedLogoIndex\": -1,\n        \"selectedLogoReasoning\": \"No suitable brand logo was found among the candidates. Both candidates are tiny icons linking to external sites, not representing the main brand logo.\",\n        \"confidence\": 0.2\n      }\n    },\n    \"buttonClassification\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true\n    }\n  }\n}\n```\n"
}