# HOKALI Brand Identity

A complete profile of **HOKALI**'s visual system — colors, typography, components, and personality — extracted from https://www.hokali.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/hokali
- Machine-readable JSON: https://characterquilt.com/branding/hokali.json
- Per-page llms.txt: https://characterquilt.com/branding/hokali/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0000EE |
| Accent | #E81E76 |
| Body Font | Inter |
| Heading Font | Rubik |

## Color Palette

- primary: #0000EE
- secondary: #292D3B
- accent: #E81E76
- background: #F8F9FB
- textPrimary: #E81E76
- link: #E81E76

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Rubik — https://fonts.google.com/specimen/Rubik

## Visual Assets

- Favicon: https://framerusercontent.com/images/rOHenV1dzOLIwWjuV6jWc9cWxI.png
- Social card (og:image): https://framerusercontent.com/assets/I0Y4NtL0ScL88QIfpRnkICyR0.jpg

## UI Components

- buttonPrimary: background=#E81E76, textColor=#000000, borderRadius=25px, shadow=none

## Brand Personality

Tone: playful · Energy: high · Audience: young, active individuals interested in sports or fitness activities

## HOKALI Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Parents | HOKALI**
  - Image: https://framerusercontent.com/images/XDIwv9L4YfRfKus68D464RMSw.jpg?width=4000&height=6000
  - Source: https://www.hokali.com/parents
- **Drawing & Painting - My Framer Site**
  - Image: https://framerusercontent.com/images/DuohDkOQ16o1x7T6JLQb1Beqfo.png?width=477&height=493
  - Source: https://www.hokali.com/after-school/drawing-painting
- **All Stars Summer Camp | HOKALI**
  - Image: https://framerusercontent.com/images/z9vuRzi1xF0ezE2f38UuJNQ10.jpg?width=5304&height=7952
  - Source: https://www.hokali.com/all-stars-summer-camp
- **All Stars Summer Camp | HOKALI**
  - Image: https://framerusercontent.com/images/hIZv1TtSUwylodtpGKymv4D5RY.jpg?width=4000&height=6000
  - Source: https://www.hokali.com/all-stars-summer-camp
- **LEGO - My Framer Site**
  - Image: https://framerusercontent.com/images/gsKtmXvf8r7lQ81ao88DvzOgsRM.png?width=477&height=493
  - Source: https://www.hokali.com/after-school/lego
- **HOKALI**
  - Image: https://framerusercontent.com/images/mXOy3xdzLNjGENLoeg41NLD53V4.png?width=2364&height=2256
  - Source: https://www.hokali.com/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Rubik",
      "role": "heading"
    },
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#0000EE",
    "secondary": "#292D3B",
    "accent": "#E81E76",
    "background": "#F8F9FB",
    "textPrimary": "#E81E76",
    "link": "#E81E76"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Rubik"
    },
    "fontStacks": {
      "heading": [
        "Rubik",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Rubik",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "55px",
      "h2": "45px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 12,
    "borderRadius": "20px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#E81E76",
      "textColor": "#000000",
      "borderRadius": "25px",
      "borderRadiusCorners": {
        "topLeft": "25px",
        "topRight": "25px",
        "bottomRight": "25px",
        "bottomLeft": "25px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "favicon": "https://framerusercontent.com/images/rOHenV1dzOLIwWjuV6jWc9cWxI.png",
    "ogImage": "https://framerusercontent.com/assets/I0Y4NtL0ScL88QIfpRnkICyR0.jpg"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": -1,
    "reasoning": "No suitable brand logo was found among the candidates. Both candidates are tiny icons linking to external sites, not representing the main brand logo.",
    "confidence": 0.2,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "BOOK A DEMO",
      "reasoning": "The 'BOOK A DEMO' button is likely the primary CTA due to its action-oriented text and vibrant accent color (#E81E76), which aligns with the brand's energetic tone."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "All buttons share the same vibrant color, making it impossible to select a secondary button with a different background color."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "playful",
    "energy": "high",
    "targetAudience": "young, active individuals interested in sports or fitness activities"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "No suitable brand logo was found among the candidates. Both candidates are tiny icons linking to external sites, not representing the main brand logo.",
        "confidence": 0.2
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```