# Holy Grail Brand Identity

A complete profile of **Holy Grail**'s visual system — colors, typography, components, and personality — extracted from https://www.holygrail.ai. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/holy-grail
- Machine-readable JSON: https://characterquilt.com/branding/holy-grail.json
- Per-page llms.txt: https://characterquilt.com/branding/holy-grail/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #000000 |
| Accent | #000000 |
| Body Font | Times New Roman |
| Heading Font | Times New Roman |

## Color Palette

- primary: #000000
- accent: #000000
- background: #FFFFFF
- textPrimary: #000000
- link: #000000

## Typography

- primary: Times New Roman — https://fonts.google.com/specimen/Times+New+Roman
- heading: Times New Roman — https://fonts.google.com/specimen/Times+New+Roman

## Visual Assets

- Logo: https://www.holygrail.ai/assets/hglogo.png

## Brand Personality

Tone: professional · Energy: low · Audience: unknown

## Holy Grail Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Holy Grail**
  - Image: https://www.holygrail.ai/assets/hglogo.png
  - Source: https://www.holygrail.ai/
- **Monty Python and the Holy Grail (1975) - Taglines - IMDb**
  - Image: https://m.media-amazon.com/images/M/MV5BYWY4YmUzZmUtMzQ0ZS00N2Y2LWJlODQtN2IwMDc1MWQwMmU3XkEyXkFqcGc@._V1_.jpg
  - Source: https://www.imdb.com/title/tt0071853/taglines/
- **How To Create 'The Holy Grail' Grid Page Layout With Divi 5**
  - Image: https://www.elegantthemes.com/blog/wp-content/uploads/2025/12/A-visual-representation-of-Holy-Grail-layout-works.jpg
  - Source: https://www.elegantthemes.com/blog/divi-resources/how-to-create-the-holy-grail-grid-page-layout-with-divi-5
- **New 'Holy Grail' 40th Anniversary Poster Unveiled - News**
  - Image: http://www.montypython.com/uploads/General_FOLDER_HG%20Poster_PORTRAIT%20UK_FINAL%20for%20web.jpg
  - Source: https://www.montypython.com/news_HG40poster/194
- **How To Create 'The Holy Grail' Grid Page Layout With Divi 5**
  - Image: https://www.elegantthemes.com/blog/wp-content/uploads/2025/12/A-screenshot-of-the-holy-grail-layout-available-in-Divi-5.jpg
  - Source: https://www.elegantthemes.com/blog/divi-resources/how-to-create-the-holy-grail-grid-page-layout-with-divi-5

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Times New Roman",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#000000",
    "accent": "#000000",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#000000"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Times New Roman",
      "heading": "Times New Roman"
    },
    "fontStacks": {
      "heading": [
        "Times New Roman"
      ],
      "body": [
        "Times New Roman"
      ],
      "paragraph": [
        "Times New Roman"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "16px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {},
  "images": {
    "logo": "https://www.holygrail.ai/assets/hglogo.png",
    "favicon": null,
    "ogImage": null,
    "logoAlt": "Holy Grail Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, medium-sized, and the alt text matches the brand name 'Holy Grail'.",
    "confidence": 0.85,
    "source": "llm"
  },
  "personality": {
    "tone": "professional",
    "energy": "low",
    "targetAudience": "unknown"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0.9,
    "overall": 0.45
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and the alt text matches the brand name 'Holy Grail'.",
        "confidence": 0.85
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false
    }
  }
}
```