# Hook Brand Identity A complete profile of **Hook**'s visual system — colors, typography, components, and personality — extracted from https://hook.co/. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/hook - Machine-readable JSON: https://characterquilt.com/branding/hook.json - Per-page llms.txt: https://characterquilt.com/branding/hook/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #F6EADF | | Accent | #CFFF00 | | Body Font | Inter | | Heading Font | Space Grotesk | ## Color Palette - primary: #F6EADF - secondary: #ACA49C - accent: #CFFF00 - background: #000000 - textPrimary: #000000 - link: #CFFF00 ## Typography - primary: Inter — https://fonts.google.com/specimen/Inter - heading: Space Grotesk — https://fonts.google.com/specimen/Space+Grotesk ## Visual Assets - Logo: data:image/svg+xml;utf8,%3Csvg%20width%3D%2282%22%20height%3D%2220%22%20viewBox%3D%220%200%2082%2020%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20stroke%3D%22var(--icon-stroke)%22%20fill%3D%22var(--icon-fill)%22%20data-fc-idx%3D%220%22%3E%3Csvg%20viewBox%3D%220%200%2082%2020%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%3E%3Cpath%20d%3D%22M48.1974%205.88901C51.6602%205.88901%2054.5137%208.68376%2054.5139%2012.9708C54.5139%2017.2588%2051.5772%2020%2048.1974%2020C44.8176%2019.9999%2041.8809%2017.2588%2041.8809%2012.9708C41.8811%208.68382%2044.7346%205.88909%2048.1974%205.88901ZM62.2704%205.88901C65.7331%205.88916%2068.5866%208.68387%2068.5869%2012.9708C68.5869%2017.2587%2065.6501%2019.9998%2062.2704%2020C58.8905%2020%2055.9538%2017.2588%2055.9538%2012.9708C55.9541%208.68376%2058.8075%205.88901%2062.2704%205.88901ZM31.5663%205.10048C31.5663%207.51479%2031.362%208.49262%2030.8416%209.46914H31.4861C31.8764%208.08512%2033.206%205.88804%2035.8871%205.88801C39.141%205.88801%2040.4425%208.11316%2040.4438%2011.0978V19.6465H38.725V11.5318C38.7249%208.76437%2037.4758%207.51689%2035.4975%207.5167C31.8792%207.5167%2031.5921%2011.5597%2031.5921%2013.5677V19.6465H29.8485V0.650392H31.5663V5.10048ZM71.7704%209.49794C71.7704%2011.2884%2071.8521%2012.4047%2071.0189%2013.382L71.4219%2013.7613L79.1535%206.29816L81.4805%206.26837L75.6491%2011.8039L82%2019.6465H79.7618L74.3992%2012.9698L71.7704%2015.4665V19.6465H70.0259V0.650392H71.7704V9.49794ZM12.2205%200.63053C14.3884%20-1.02405%2017.4091%200.793599%2017.119%203.57806C16.9732%204.97401%2017.7119%206.30846%2018.9448%206.87516C21.4037%208.00516%2021.4037%2011.6422%2018.9448%2012.7722C17.712%2013.3389%2016.9733%2014.6725%2017.119%2016.0683C17.4094%2018.8522%2014.3885%2020.6712%2012.2205%2019.0168C11.1334%2018.1875%209.65626%2018.1875%208.56909%2019.0168C6.40114%2020.6715%203.38024%2018.853%203.67058%2016.0683C3.8163%2014.6724%203.07682%2013.3388%201.8439%2012.7722C-0.614688%2011.6421%20-0.614577%208.00533%201.8439%206.87516C3.07688%206.30849%203.81638%204.97406%203.67058%203.57806C3.38051%200.794238%206.40122%20-1.02407%208.56909%200.63053C9.65624%201.4597%2011.1334%201.45981%2012.2205%200.63053ZM48.1974%207.51571C45.7597%207.51579%2043.7936%209.36126%2043.7935%2012.9976C43.7935%2016.6342%2045.7596%2018.399%2048.1974%2018.3991C50.6352%2018.3991%2052.6029%2016.6343%2052.6022%2012.9976C52.6021%209.36119%2050.6351%207.51571%2048.1974%207.51571ZM62.2704%207.51571C59.8326%207.51571%2057.8656%209.36119%2057.8655%2012.9976C57.8655%2016.6343%2059.8325%2018.3991%2062.2704%2018.3991C64.7081%2018.399%2066.6749%2016.6342%2066.6742%2012.9976C66.6741%209.36133%2064.708%207.51585%2062.2704%207.51571ZM11.4834%208.05397C10.8822%208.68102%209.90699%208.68121%209.3053%208.05397L5.98997%204.59797L5.38171%205.23157L8.69704%208.68856C9.29882%209.31523%209.29882%2010.3315%208.69704%2010.9588L5.38171%2014.4148L5.98997%2015.0494L9.3053%2011.5934C9.90643%2010.9661%2010.8816%2010.9661%2011.4834%2011.5934L14.7987%2015.0494L15.407%2014.4148L12.0916%2010.9588C11.4901%2010.3315%2011.49%209.31481%2012.0916%208.68757L15.407%205.23157L14.7987%204.59797L11.4834%208.05397Z%22%20fill%3D%22var(--icon-fill)%22%2F%3E%3C%2Fsvg%3E%3C%2Fsvg%3E - Favicon: https://hook.co/favicon.ico - Social card (og:image): https://hook.co/en/opengraph-image.png?27a3808055c5fd88 ## UI Components - buttonPrimary: background=#CFFF00, textColor=#000000, borderRadius=16px, shadow=none - buttonSecondary: background=transparent, textColor=#F6EADF, borderColor=#3E4D00, borderRadius=16px, shadow=none ## Brand Personality Tone: modern · Energy: high · Audience: tech-savvy professionals ## Hook Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **3 Essential Steps for a Robust Risk Management Process** - Image: https://a.storyblok.com/f/330017/4724x3149/c652a8a199/agencia-innn-v16espxkrou-unsplash.jpg - Source: https://hook.co/resources/3-essential-steps-for-a-robust-risk-management-process/ - **Hook - AI agents for CS** - Image: https://a.storyblok.com/f/330017/1875x2025/c3abe333a6/result-8.jpg/m/1400x0/filters:quality(90):format(webp) - Source: https://hook.co/ - **Agent Activator — Hook** - Image: https://a.storyblok.com/f/330017/5000x5000/0e1f9ef0d7/priorities.png - Source: https://hook.co/products/agent-activator - **Hook - AI agents for CS** - Image: https://a.storyblok.com/f/330017/1632x1200/8c150168d2/frame-2117132552-1.jpg - Source: https://hook.co/ - **Persona CS — Hook** - Image: https://a.storyblok.com/f/330017/419x200/2bbba62028/result-16.jpg/m/1400x0/filters:quality(90):format(webp) - Source: https://hook.co/products/persona-cs/ - **Hook - Sales Team** - Image: https://workinsales.hook.co/img/spiff.png - Source: https://workinsales.hook.co/ ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "dark", "fonts": [ { "family": "Inter", "role": "body" }, { "family": "Space Grotesk", "role": "heading" }, { "family": "Instrument Serif", "role": "unknown" } ], "colors": { "primary": "#F6EADF", "secondary": "#ACA49C", "accent": "#CFFF00", "background": "#000000", "textPrimary": "#000000", "link": "#CFFF00" }, "typography": { "fontFamilies": { "primary": "Inter", "heading": "Space Grotesk" }, "fontStacks": { "heading": [ "Instrument Serif" ], "body": [ "Inter" ], "paragraph": [ "Inter" ] }, "fontSizes": { "h1": "70px", "h2": "56px", "body": "14px" } }, "spacing": { "baseUnit": 4, "borderRadius": "0px" }, "components": { "buttonPrimary": { "background": "#CFFF00", "textColor": "#000000", "borderRadius": "16px", "borderRadiusCorners": { "topLeft": "16px", "topRight": "16px", "bottomRight": "16px", "bottomLeft": "16px" }, "shadow": "none" }, "buttonSecondary": { "background": "transparent", "textColor": "#F6EADF", "borderColor": "#3E4D00", "borderRadius": "16px", "borderRadiusCorners": { "topLeft": "16px", "topRight": "16px", "bottomRight": "16px", "bottomLeft": "16px" }, "shadow": "none" } }, "images": { "logo": "data:image/svg+xml;utf8,%3Csvg%20width%3D%2282%22%20height%3D%2220%22%20viewBox%3D%220%200%2082%2020%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20stroke%3D%22var(--icon-stroke)%22%20fill%3D%22var(--icon-fill)%22%20data-fc-idx%3D%220%22%3E%3Csvg%20viewBox%3D%220%200%2082%2020%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%3E%3Cpath%20d%3D%22M48.1974%205.88901C51.6602%205.88901%2054.5137%208.68376%2054.5139%2012.9708C54.5139%2017.2588%2051.5772%2020%2048.1974%2020C44.8176%2019.9999%2041.8809%2017.2588%2041.8809%2012.9708C41.8811%208.68382%2044.7346%205.88909%2048.1974%205.88901ZM62.2704%205.88901C65.7331%205.88916%2068.5866%208.68387%2068.5869%2012.9708C68.5869%2017.2587%2065.6501%2019.9998%2062.2704%2020C58.8905%2020%2055.9538%2017.2588%2055.9538%2012.9708C55.9541%208.68376%2058.8075%205.88901%2062.2704%205.88901ZM31.5663%205.10048C31.5663%207.51479%2031.362%208.49262%2030.8416%209.46914H31.4861C31.8764%208.08512%2033.206%205.88804%2035.8871%205.88801C39.141%205.88801%2040.4425%208.11316%2040.4438%2011.0978V19.6465H38.725V11.5318C38.7249%208.76437%2037.4758%207.51689%2035.4975%207.5167C31.8792%207.5167%2031.5921%2011.5597%2031.5921%2013.5677V19.6465H29.8485V0.650392H31.5663V5.10048ZM71.7704%209.49794C71.7704%2011.2884%2071.8521%2012.4047%2071.0189%2013.382L71.4219%2013.7613L79.1535%206.29816L81.4805%206.26837L75.6491%2011.8039L82%2019.6465H79.7618L74.3992%2012.9698L71.7704%2015.4665V19.6465H70.0259V0.650392H71.7704V9.49794ZM12.2205%200.63053C14.3884%20-1.02405%2017.4091%200.793599%2017.119%203.57806C16.9732%204.97401%2017.7119%206.30846%2018.9448%206.87516C21.4037%208.00516%2021.4037%2011.6422%2018.9448%2012.7722C17.712%2013.3389%2016.9733%2014.6725%2017.119%2016.0683C17.4094%2018.8522%2014.3885%2020.6712%2012.2205%2019.0168C11.1334%2018.1875%209.65626%2018.1875%208.56909%2019.0168C6.40114%2020.6715%203.38024%2018.853%203.67058%2016.0683C3.8163%2014.6724%203.07682%2013.3388%201.8439%2012.7722C-0.614688%2011.6421%20-0.614577%208.00533%201.8439%206.87516C3.07688%206.30849%203.81638%204.97406%203.67058%203.57806C3.38051%200.794238%206.40122%20-1.02407%208.56909%200.63053C9.65624%201.4597%2011.1334%201.45981%2012.2205%200.63053ZM48.1974%207.51571C45.7597%207.51579%2043.7936%209.36126%2043.7935%2012.9976C43.7935%2016.6342%2045.7596%2018.399%2048.1974%2018.3991C50.6352%2018.3991%2052.6029%2016.6343%2052.6022%2012.9976C52.6021%209.36119%2050.6351%207.51571%2048.1974%207.51571ZM62.2704%207.51571C59.8326%207.51571%2057.8656%209.36119%2057.8655%2012.9976C57.8655%2016.6343%2059.8325%2018.3991%2062.2704%2018.3991C64.7081%2018.399%2066.6749%2016.6342%2066.6742%2012.9976C66.6741%209.36133%2064.708%207.51585%2062.2704%207.51571ZM11.4834%208.05397C10.8822%208.68102%209.90699%208.68121%209.3053%208.05397L5.98997%204.59797L5.38171%205.23157L8.69704%208.68856C9.29882%209.31523%209.29882%2010.3315%208.69704%2010.9588L5.38171%2014.4148L5.98997%2015.0494L9.3053%2011.5934C9.90643%2010.9661%2010.8816%2010.9661%2011.4834%2011.5934L14.7987%2015.0494L15.407%2014.4148L12.0916%2010.9588C11.4901%2010.3315%2011.49%209.31481%2012.0916%208.68757L15.407%205.23157L14.7987%204.59797L11.4834%208.05397Z%22%20fill%3D%22var(--icon-fill)%22%2F%3E%3C%2Fsvg%3E%3C%2Fsvg%3E", "favicon": "https://hook.co/favicon.ico", "ogImage": "https://hook.co/en/opengraph-image.png?27a3808055c5fd88", "logoHref": "/" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Hook'.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 1, "text": "Book a demo", "reasoning": "Button #1 'Book a demo' uses the vibrant brand color #CFFF00, making it the most prominent CTA." }, "secondary": { "index": 3, "text": "Book demo", "reasoning": "Button #3 'Book demo' has a transparent background with a border, making it a suitable secondary CTA distinct from the primary." }, "confidence": 0.95 }, "personality": { "tone": "modern", "energy": "high", "targetAudience": "tech-savvy professionals" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Hook'.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```