# Hootsuite Brand Identity A complete profile of **Hootsuite**'s visual system — colors, typography, components, and personality — extracted from https://trustcenter.hootsuite.com. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/hootsuite - Machine-readable JSON: https://characterquilt.com/branding/hootsuite.json - Per-page llms.txt: https://characterquilt.com/branding/hootsuite/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #47687D | | Accent | #FF4C46 | | Body Font | Montserrat | | Heading Font | Montserrat | ## Color Palette - primary: #47687D - secondary: #DEE7EE - accent: #FF4C46 - background: #F4F7F9 - textPrimary: #204156 - link: #204156 ## Typography - primary: Montserrat — https://fonts.google.com/specimen/Montserrat - heading: Montserrat — https://fonts.google.com/specimen/Montserrat ## Visual Assets - Logo: https://api.conveyor.com/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaEpJaWsyWVdKbU1EZGlZUzAzWm1ZeUxUUTVPREl0T1dNME9DMDVOV1UwTTJNNVpqWTJPRE1HT2daRlZBPT0iLCJleHAiOm51bGwsInB1ciI6ImJsb2JfaWQifX0=--8ff661aefd34306302a75f487c5971ae26d7d80b/logo-trust-center-320x320%20(1).png - Favicon: https://api.conveyor.com/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaEpJaWsyWVdKbU1EZGlZUzAzWm1ZeUxUUTVPREl0T1dNME9DMDVOV1UwTTJNNVpqWTJPRE1HT2daRlZBPT0iLCJleHAiOm51bGwsInB1ciI6ImJsb2JfaWQifX0=--8ff661aefd34306302a75f487c5971ae26d7d80b/logo-trust-center-320x320%20(1).png?v=2 - Social card (og:image): https://conveyor-assets-production.s3.amazonaws.com/images/trust-center-open-graph-image-conveyor.png ## UI Components - buttonPrimary: background=#FF4C46, textColor=#204156, borderRadius=9999px, shadow=rgba(0, 0, 0, 0.1) 0px 2px 5px 0px, rgba(255, 255, 255, 0.1) 0px 4px 8px 0px inset - buttonSecondary: background=#FFFFFF, textColor=#47687D, borderRadius=3px, shadow=none ## Brand Personality Tone: professional · Energy: medium · Audience: business professionals ## Hootsuite Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Hootsuite Trust Center | Powered by Conveyor** - Image: https://conveyor-assets-production.s3.amazonaws.com/images/trust-center-open-graph-image-conveyor.png - Source: https://trustcenter.hootsuite.com/ - **Hootsuite Trust Center | Powered by Conveyor** - Image: https://api.conveyor.com/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaEpJaWswWWpFd1lUQmhOUzB6TURVekxUUTBNelV0T0dObE55MDVOekUxWm1JMU5UbGxPREFHT2daRlZBPT0iLCJleHAiOm51bGwsInB1ciI6ImJsb2JfaWQifX0=--3fae5a2fd19b614f28a65ec0df06660e4aa920aa/ma.jpg - Source: https://trustcenter.hootsuite.com/ - **Hootsuite Trust Center | Powered by Conveyor** - Image: https://api.conveyor.com/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaEpJaWswWVdZeFpURTVOeTFtTVRKakxUUTRPV1V0T0Rsak5TMWxOREV3WkRkbFl6QmxOMkVHT2daRlZBPT0iLCJleHAiOm51bGwsInB1ciI6ImJsb2JfaWQifX0=--30a55cabaa13e014cef505e888cb2597da7a06b8/ba.png - Source: https://trustcenter.hootsuite.com/ - **Hootsuite Trust Center | Powered by Conveyor** - Image: https://api.conveyor.com/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaEpJaWsyTWpVMlpHWXhaaTB6WTJWaUxUUmtaRFV0T0dZMVpDMDJZekl4T0Rkak9EWm1NMllHT2daRlZBPT0iLCJleHAiOm51bGwsInB1ciI6ImJsb2JfaWQifX0=--bb364e055941d670c12933e75ecb1965554ed0f8/m.jpg - Source: https://trustcenter.hootsuite.com/ - **Hootsuite Trust Center | Powered by Conveyor** - Image: https://api.conveyor.com/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaEpJaWt6Tm1Fd09EUTFNaTFqTldRekxUUmpPRGd0WWpRNU5DMDJPRFprTlRKa1pqRmtObUVHT2daRlZBPT0iLCJleHAiOm51bGwsInB1ciI6ImJsb2JfaWQifX0=--ea8c5a6253bf9afb9284109fcb0513f4f177c122/u.jpg - Source: https://trustcenter.hootsuite.com/ - **Hootsuite Trust Center | Powered by Conveyor** - Image: https://api.conveyor.com/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaEpJaWsxTmpRNE5qaGxZaTFpTWpnMExUUmxaRFF0WW1aaE55MHdZMkl4TVdVMU16TmpOVEFHT2daRlZBPT0iLCJleHAiOm51bGwsInB1ciI6ImJsb2JfaWQifX0=--0118f0eb18152cfb4a7e6dedfbc71b15af858dea/b.jpg - Source: https://trustcenter.hootsuite.com/ ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Montserrat", "role": "body" }, { "family": "Neue Montreal", "role": "unknown" } ], "colors": { "primary": "#47687D", "secondary": "#DEE7EE", "accent": "#FF4C46", "background": "#F4F7F9", "textPrimary": "#204156", "link": "#204156" }, "typography": { "fontFamilies": { "primary": "Montserrat", "heading": "Montserrat" }, "fontStacks": { "heading": [ "Montserrat", "sans-serif" ], "body": [ "Neue Montreal", "system-ui", "BlinkMacSystemFont", "-apple-system", "Segoe UI", "Roboto", "Oxygen", "Ubuntu", "Cantarell", "Fira Sans", "Droid Sans", "Helvetica Neue", "sans-serif" ], "paragraph": [ "Montserrat", "sans-serif" ] }, "fontSizes": { "h1": "26px", "h2": "26px", "body": "16px" } }, "spacing": { "baseUnit": 4, "borderRadius": "4px" }, "components": { "buttonPrimary": { "background": "#FF4C46", "textColor": "#204156", "borderRadius": "9999px", "borderRadiusCorners": { "topLeft": "9999px", "topRight": "9999px", "bottomRight": "9999px", "bottomLeft": "9999px" }, "shadow": "rgba(0, 0, 0, 0.1) 0px 2px 5px 0px, rgba(255, 255, 255, 0.1) 0px 4px 8px 0px inset" }, "buttonSecondary": { "background": "#FFFFFF", "textColor": "#47687D", "borderRadius": "3px", "borderRadiusCorners": { "topLeft": "3px", "topRight": "3px", "bottomRight": "3px", "bottomLeft": "3px" }, "shadow": "none" } }, "images": { "logo": "https://api.conveyor.com/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaEpJaWsyWVdKbU1EZGlZUzAzWm1ZeUxUUTVPREl0T1dNME9DMDVOV1UwTTJNNVpqWTJPRE1HT2daRlZBPT0iLCJleHAiOm51bGwsInB1ciI6ImJsb2JfaWQifX0=--8ff661aefd34306302a75f487c5971ae26d7d80b/logo-trust-center-320x320%20(1).png", "favicon": "https://api.conveyor.com/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaEpJaWsyWVdKbU1EZGlZUzAzWm1ZeUxUUTVPREl0T1dNME9DMDVOV1UwTTJNNVpqWTJPRE1HT2daRlZBPT0iLCJleHAiOm51bGwsInB1ciI6ImJsb2JfaWQifX0=--8ff661aefd34306302a75f487c5971ae26d7d80b/logo-trust-center-320x320%20(1).png?v=2", "ogImage": "https://conveyor-assets-production.s3.amazonaws.com/images/trust-center-open-graph-image-conveyor.png", "logoAlt": "Hootsuite" }, "__llm_logo_reasoning": { "selectedIndex": 2, "reasoning": "Selected #2 because it is a medium-sized logo with the alt text 'Hootsuite', matching the brand inferred from the URL and page title. It is visible and represents the brand accurately.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Get Access", "reasoning": "Button #2 has a vibrant red/orange background (#FF4C46), which is a strong indicator of a primary call-to-action. The text 'Get Access' is action-oriented, further supporting its role as the primary CTA." }, "secondary": { "index": 41, "text": "Read More", "reasoning": "Button #0 has a light background (#FFFFFF) and a less prominent action ('Read More'), making it suitable as a secondary button. It contrasts with the primary button's vibrant color." }, "confidence": 0.95 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "business professionals" }, "designSystem": { "framework": "tailwind", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 2, "selectedLogoReasoning": "Selected #2 because it is a medium-sized logo with the alt text 'Hootsuite', matching the brand inferred from the URL and page title. It is visible and represents the brand accurately.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```