# HUBUC Brand Identity

A complete profile of **HUBUC**'s visual system — colors, typography, components, and personality — extracted from https://www.hubuc.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/hubuc
- Machine-readable JSON: https://characterquilt.com/branding/hubuc.json
- Per-page llms.txt: https://characterquilt.com/branding/hubuc/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #FFF4E5 |
| Accent | #373F53 |
| Body Font | Open Sans |
| Heading Font | Montserrat |

## Color Palette

- primary: #FFF4E5
- secondary: #DE2020
- accent: #373F53
- background: #FFFFFF
- textPrimary: #212529
- link: #373F53

## Typography

- primary: Open Sans — https://fonts.google.com/specimen/Open+Sans
- heading: Montserrat — https://fonts.google.com/specimen/Montserrat

## Visual Assets

- Logo: https://umsousercontent.com/lib_mzXmrrrjePLWhzVi/mh7p9hwg1iqkt48c.png?w=352
- Favicon: https://www.hubuc.com/lib_mzXmrrrjePLWhzVi/fxdlr2xpzmbiq77e.png?w=64&h=64
- Social card (og:image): https://www.hubuc.com/lib_mzXmrrrjePLWhzVi/kv8t2ec21i3ycdms.png?w=1200&h=630&fit=crop

## UI Components

- buttonPrimary: background=#F5F5F5, textColor=#000000, borderColor=#F5F5F5, borderRadius=5px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: businesses seeking cloud card solutions

## HUBUC Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **HUBUC - Cloud Card Issuing Platform**
  - Image: https://i.ytimg.com/vi/tsco4fMVqC4/maxresdefault.jpg
  - Source: https://www.hubuc.com/about-us
- **HUBUC - Cloud Card Issuing Engine**
  - Image: https://umsousercontent.com/lib_mzXmrrrjePLWhzVi/50kguk3g6o6j3s62.png?w=1200&h=900&fit=max
  - Source: https://www.hubuc.com/
- **Jobs at HUBUC**
  - Image: https://api.gohire.io/image/14200/image.png
  - Source: https://careers.hubuc.com/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Open Sans",
      "role": "body"
    },
    {
      "family": "Montserrat",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#FFF4E5",
    "secondary": "#DE2020",
    "accent": "#373F53",
    "background": "#FFFFFF",
    "textPrimary": "#212529",
    "link": "#373F53"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Open Sans",
      "heading": "Montserrat"
    },
    "fontStacks": {
      "heading": [
        "Montserrat"
      ],
      "body": [
        "Open Sans"
      ],
      "paragraph": [
        "Open Sans"
      ]
    },
    "fontSizes": {
      "h1": "49px",
      "h2": "37.8px",
      "body": "21px"
    }
  },
  "spacing": {
    "baseUnit": 12,
    "borderRadius": "3px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#F5F5F5",
      "textColor": "#000000",
      "borderColor": "#F5F5F5",
      "borderRadius": "5px",
      "borderRadiusCorners": {
        "topLeft": "5px",
        "topRight": "5px",
        "bottomRight": "5px",
        "bottomLeft": "5px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://umsousercontent.com/lib_mzXmrrrjePLWhzVi/mh7p9hwg1iqkt48c.png?w=352",
    "favicon": "https://www.hubuc.com/lib_mzXmrrrjePLWhzVi/fxdlr2xpzmbiq77e.png?w=64&h=64",
    "ogImage": "https://www.hubuc.com/lib_mzXmrrrjePLWhzVi/kv8t2ec21i3ycdms.png?w=1200&h=630&fit=crop",
    "logoHref": "/",
    "logoAlt": "[object Object]"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, which are strong indicators of it being the main brand logo.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Accept",
      "reasoning": "The button labeled 'Accept' is the only button detected. It uses a light background color, which is not typical for a primary CTA, but given the lack of other options, it is selected by default."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "There is only one button available, so no secondary button can be selected."
    },
    "confidence": 0.7
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "businesses seeking cloud card solutions"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.7,
    "colors": 0.9,
    "overall": 0.8
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, which are strong indicators of it being the main brand logo.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```