# Humaans Brand Identity

A complete profile of **Humaans**'s visual system — colors, typography, components, and personality — extracted from https://humaans.io. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/humaans
- Machine-readable JSON: https://characterquilt.com/branding/humaans.json
- Per-page llms.txt: https://characterquilt.com/branding/humaans/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #140000 |
| Accent | #140000 |
| Body Font | Roboto |
| Heading Font | Roboto |

## Color Palette

- primary: #140000
- secondary: #0C032D
- accent: #140000
- background: #FFFAFA
- textPrimary: #171313
- link: #2D4156

## Typography

- primary: Roboto — https://fonts.google.com/specimen/Roboto
- heading: Roboto — https://fonts.google.com/specimen/Roboto

## Visual Assets

- Logo: data:image/svg+xml;utf8,%3Csvg%20width%3D%22100%25%22%20height%3D%2222%22%20viewBox%3D%220%207%20242%2022%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M21.568%2034H30.976V0.159998H21.568V12.88H10.096V0.159998H0.688V34H10.096V20.416H21.568V34ZM63.9119%207.072H54.4559V21.52C54.4559%2024.64%2052.7279%2026.464%2049.9919%2026.464C47.3039%2026.464%2045.5279%2024.64%2045.5279%2021.52V7.072H36.1679V22.72C36.1679%2029.824%2040.0559%2034.24%2046.2959%2034.24C50.0879%2034.24%2052.9199%2032.464%2054.4559%2030.16V34H63.9119V7.072ZM105.938%2034H115.346V18.304C115.346%2011.248%20111.266%206.832%20104.45%206.832C100.466%206.832%2097.2981%209.04%2095.4741%2011.776C93.6981%208.656%2090.5301%206.832%2086.4981%206.832C82.8501%206.832%2080.2101%208.464%2078.6741%2010.624V7.072H69.2661V34H78.6741V19.552C78.6741%2016.624%2080.4021%2014.992%2083.1861%2014.992C85.8741%2014.992%2087.6021%2016.624%2087.6021%2019.552V34H97.0101V19.552C97.0101%2016.624%2098.7381%2014.992%20101.474%2014.992C104.162%2014.992%20105.938%2016.624%20105.938%2019.552V34ZM118.965%2020.512C118.965%2029.104%20124.053%2034.336%20130.437%2034.336C134.229%2034.336%20136.965%2032.656%20138.357%2030.256V34H147.765V7.072H138.357V10.816C136.965%208.416%20134.277%206.736%20130.437%206.736C124.053%206.736%20118.965%2011.92%20118.965%2020.512ZM138.357%2020.512C138.357%2024.16%20136.101%2026.128%20133.461%2026.128C130.773%2026.128%20128.565%2024.112%20128.565%2020.512C128.565%2016.864%20130.773%2014.944%20133.461%2014.944C136.101%2014.944%20138.357%2016.912%20138.357%2020.512ZM151.59%2020.512C151.59%2029.104%20156.678%2034.336%20163.062%2034.336C166.854%2034.336%20169.59%2032.656%20170.982%2030.256V34H180.39V7.072H170.982V10.816C169.59%208.416%20166.902%206.736%20163.062%206.736C156.678%206.736%20151.59%2011.92%20151.59%2020.512ZM170.982%2020.512C170.982%2024.16%20168.726%2026.128%20166.086%2026.128C163.398%2026.128%20161.19%2024.112%20161.19%2020.512C161.19%2016.864%20163.398%2014.944%20166.086%2014.944C168.726%2014.944%20170.982%2016.912%20170.982%2020.512ZM204.087%2034H213.495V18.304C213.495%2011.248%20209.607%206.832%20203.367%206.832C199.575%206.832%20196.743%208.608%20195.159%2010.912V7.072H185.751V34H195.159V19.552C195.159%2016.432%20196.887%2014.608%20199.671%2014.608C202.359%2014.608%20204.087%2016.432%20204.087%2019.552V34ZM241.313%2026.08C241.265%2015.856%20226.913%2018.928%20226.913%2015.088C226.913%2014.08%20227.729%2013.456%20229.265%2013.456C231.281%2013.456%20232.481%2014.464%20232.769%2016.144H241.265C240.641%2010.816%20236.801%206.736%20229.457%206.736C222.161%206.736%20218.273%2010.624%20218.273%2015.328C218.273%2025.216%20232.577%2022%20232.577%2025.936C232.577%2026.896%20231.665%2027.664%20230.081%2027.664C228.113%2027.664%20226.625%2026.704%20226.385%2024.928H217.265C217.649%2030.304%20222.641%2034.336%20230.129%2034.336C237.089%2034.336%20241.313%2030.784%20241.313%2026.08Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(254%2C%2085%2C%2085)%20!important%3B%22%2F%3E%3C%2Fsvg%3E
- Favicon: https://humaans.io/favicon.ico
- Social card (og:image): https://humaans.io/_next/static/images/humaans-cover-2025-1440@1x-63829fe01312a3c8.png

## UI Components

- input: background=#FFFAFA, textColor=#FFFFFF, borderColor=#FFFAFA, borderRadius=4px, shadow=rgba(29, 20, 52, 0.5) 0px 1.76667px 21.2px 0px
- buttonPrimary: background=#140000, textColor=#FFFFFF, borderRadius=10px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#171313, borderRadius=6px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: HR professionals and growing teams

## Humaans Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Startup Program | Humaans**
  - Image: https://framerusercontent.com/images/E2auvBXdD03tOPZzR5b9GJnz5Ck.png
  - Source: https://humaans.io/startup-program
- **Humaans Blog - Articles on Startups, Culture and People**
  - Image: https://storage.ghost.io/c/45/18/45185f67-1959-4b43-a3e7-128b0e685864/content/images/2026/02/blog_cover_prod_updates_january.png
  - Source: https://humaans.io/blog
- **Humaans vs Personio | Find the best solution for you**
  - Image: https://framerusercontent.com/images/eUqB4cWZGHhQdvcUMqMgvz3oT90.png
  - Source: https://humaans.io/competitors/humaans-vs-personio
- **Humaans Blog - Articles on Startups, Culture and People**
  - Image: https://storage.ghost.io/c/45/18/45185f67-1959-4b43-a3e7-128b0e685864/content/images/2025/06/ebook_blog_cover_state_of_hr_2025.png
  - Source: https://humaans.io/blog
- **Product Update September 2024 | Humaans**
  - Image: https://ci3.googleusercontent.com/meips/ADKq_NbTqZExDAluoA64eFpaMFaUV_PrJJNscBDRfJ4zW7ci8sKP-Zeu86cBp1PjVVSr5teN7xUE0ITP4-nMBCGaDDzOHy-fI5EmUZz-LTU79qrY81VzHADSRPmSauhuQrS3Luvus6r2DSL65EsbTf8yYRxpm5Xit02DNGLlEbWVZMVO1bZzv0OXtt_mXGKnqcPBCLVHnTQ8sVwOGqOubq3Py2SPZwAdwlGUKeGqiPpgszUknPJcKT0ZJhBjsJuAcAzYT5BLzWZTyaszf4K1ayAwfZbfdolOd_j91i5Vwnl3I9SLGaNoOdyOCmz2CkCglCzWAynM7D4WxCACo89gaHq277vMyQKm2xGAhGqVctCWj3o1SqnotHGHISNbtlFeskFxjtQA0MMml5ooxgs=s0-d-e1-ft
  - Source: https://humaans.io/blog/product-update-tables-sharing-webhooks-new-workflow-triggers-jumpcloud-provisioning-and-more
- **Humaans Blog - Articles on Startups, Culture and People**
  - Image: https://storage.ghost.io/c/45/18/45185f67-1959-4b43-a3e7-128b0e685864/content/images/2024/06/people_talks_joo_bee__blog_cover--1-.png
  - Source: https://humaans.io/blog

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Roboto",
      "role": "body"
    },
    {
      "family": "SF Pro Text",
      "role": "body"
    },
    {
      "family": "Oxygen",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#140000",
    "secondary": "#0C032D",
    "accent": "#140000",
    "background": "#FFFAFA",
    "textPrimary": "#171313",
    "link": "#2D4156"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Roboto",
      "heading": "Roboto"
    },
    "fontStacks": {
      "heading": [
        "STKBureauSerif",
        "Georgia",
        "Times New Roman",
        "serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol"
      ],
      "body": [
        "-apple-system",
        "BlinkMacSystemFont",
        "SF Pro Text",
        "Segoe UI",
        "Roboto",
        "Oxygen",
        "Ubuntu",
        "Cantarell",
        "Open Sans",
        "Helvetica Neue",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol"
      ],
      "paragraph": [
        "-apple-system",
        "BlinkMacSystemFont",
        "SF Pro Text",
        "Segoe UI",
        "Roboto",
        "Oxygen",
        "Ubuntu",
        "Cantarell",
        "Open Sans",
        "Helvetica Neue",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "40px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "input": {
      "background": "#FFFAFA",
      "textColor": "#FFFFFF",
      "borderColor": "#FFFAFA",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "rgba(29, 20, 52, 0.5) 0px 1.76667px 21.2px 0px"
    },
    "buttonPrimary": {
      "background": "#140000",
      "textColor": "#FFFFFF",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#171313",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20width%3D%22100%25%22%20height%3D%2222%22%20viewBox%3D%220%207%20242%2022%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M21.568%2034H30.976V0.159998H21.568V12.88H10.096V0.159998H0.688V34H10.096V20.416H21.568V34ZM63.9119%207.072H54.4559V21.52C54.4559%2024.64%2052.7279%2026.464%2049.9919%2026.464C47.3039%2026.464%2045.5279%2024.64%2045.5279%2021.52V7.072H36.1679V22.72C36.1679%2029.824%2040.0559%2034.24%2046.2959%2034.24C50.0879%2034.24%2052.9199%2032.464%2054.4559%2030.16V34H63.9119V7.072ZM105.938%2034H115.346V18.304C115.346%2011.248%20111.266%206.832%20104.45%206.832C100.466%206.832%2097.2981%209.04%2095.4741%2011.776C93.6981%208.656%2090.5301%206.832%2086.4981%206.832C82.8501%206.832%2080.2101%208.464%2078.6741%2010.624V7.072H69.2661V34H78.6741V19.552C78.6741%2016.624%2080.4021%2014.992%2083.1861%2014.992C85.8741%2014.992%2087.6021%2016.624%2087.6021%2019.552V34H97.0101V19.552C97.0101%2016.624%2098.7381%2014.992%20101.474%2014.992C104.162%2014.992%20105.938%2016.624%20105.938%2019.552V34ZM118.965%2020.512C118.965%2029.104%20124.053%2034.336%20130.437%2034.336C134.229%2034.336%20136.965%2032.656%20138.357%2030.256V34H147.765V7.072H138.357V10.816C136.965%208.416%20134.277%206.736%20130.437%206.736C124.053%206.736%20118.965%2011.92%20118.965%2020.512ZM138.357%2020.512C138.357%2024.16%20136.101%2026.128%20133.461%2026.128C130.773%2026.128%20128.565%2024.112%20128.565%2020.512C128.565%2016.864%20130.773%2014.944%20133.461%2014.944C136.101%2014.944%20138.357%2016.912%20138.357%2020.512ZM151.59%2020.512C151.59%2029.104%20156.678%2034.336%20163.062%2034.336C166.854%2034.336%20169.59%2032.656%20170.982%2030.256V34H180.39V7.072H170.982V10.816C169.59%208.416%20166.902%206.736%20163.062%206.736C156.678%206.736%20151.59%2011.92%20151.59%2020.512ZM170.982%2020.512C170.982%2024.16%20168.726%2026.128%20166.086%2026.128C163.398%2026.128%20161.19%2024.112%20161.19%2020.512C161.19%2016.864%20163.398%2014.944%20166.086%2014.944C168.726%2014.944%20170.982%2016.912%20170.982%2020.512ZM204.087%2034H213.495V18.304C213.495%2011.248%20209.607%206.832%20203.367%206.832C199.575%206.832%20196.743%208.608%20195.159%2010.912V7.072H185.751V34H195.159V19.552C195.159%2016.432%20196.887%2014.608%20199.671%2014.608C202.359%2014.608%20204.087%2016.432%20204.087%2019.552V34ZM241.313%2026.08C241.265%2015.856%20226.913%2018.928%20226.913%2015.088C226.913%2014.08%20227.729%2013.456%20229.265%2013.456C231.281%2013.456%20232.481%2014.464%20232.769%2016.144H241.265C240.641%2010.816%20236.801%206.736%20229.457%206.736C222.161%206.736%20218.273%2010.624%20218.273%2015.328C218.273%2025.216%20232.577%2022%20232.577%2025.936C232.577%2026.896%20231.665%2027.664%20230.081%2027.664C228.113%2027.664%20226.625%2026.704%20226.385%2024.928H217.265C217.649%2030.304%20222.641%2034.336%20230.129%2034.336C237.089%2034.336%20241.313%2030.784%20241.313%2026.08Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(254%2C%2085%2C%2085)%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
    "favicon": "https://humaans.io/favicon.ico",
    "ogImage": "https://humaans.io/_next/static/images/humaans-cover-2025-1440@1x-63829fe01312a3c8.png",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 9,
    "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Humaans'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Book a demo",
      "reasoning": "Button #5 'Book a demo' has a dark background (#140000) and is action-oriented, making it a strong candidate for the primary CTA."
    },
    "secondary": {
      "index": 18,
      "text": "Read report",
      "reasoning": "Button #0 'Read report' has a light background (#FFFFFF), providing a clear contrast to the primary button's dark color."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "HR professionals and growing teams"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Humaans'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```