# Human Behavior Brand Identity A complete profile of **Human Behavior**'s visual system — colors, typography, components, and personality — extracted from https://www.humanbehavior.co/. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/human-behavior - Machine-readable JSON: https://characterquilt.com/branding/human-behavior.json - Per-page llms.txt: https://characterquilt.com/branding/human-behavior/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #2C8956 | | Accent | #2C8956 | | Body Font | Inter | | Heading Font | Inter | ## Color Palette - primary: #2C8956 - secondary: #6A7282 - accent: #2C8956 - background: #F0F0F0 - textPrimary: #808080 - link: #0D291A ## Typography - primary: Inter — https://fonts.google.com/specimen/Inter - heading: Inter — https://fonts.google.com/specimen/Inter ## Visual Assets - Logo: data:image/svg+xml;utf8,%3Csvg%20width%3D%2224%22%20height%3D%2224%22%20viewBox%3D%220%200%20100%20100%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20style%3D%22color%3A%232C8956%22%20class%3D%22w-6%20h-6%20sm%3Aw-%5B30px%5D%20sm%3Ah-%5B30px%5D%22%20data-testid%3D%22HB-landing-page-icon-landing-hero-section-line-662%22%20data-fc-idx%3D%220%22%3E%3Crect%20x%3D%220%22%20y%3D%220%22%20width%3D%2230%22%20height%3D%22100%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(44%2C%20137%2C%2086)%20!important%3B%22%2F%3E%3Crect%20x%3D%2235%22%20y%3D%220%22%20width%3D%2230%22%20height%3D%22100%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(44%2C%20137%2C%2086)%20!important%3B%22%2F%3E%3Crect%20x%3D%2270%22%20y%3D%220%22%20width%3D%2230%22%20height%3D%2247.5%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(44%2C%20137%2C%2086)%20!important%3B%22%2F%3E%3Crect%20x%3D%2270%22%20y%3D%2253%22%20width%3D%2230%22%20height%3D%2247.5%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(44%2C%20137%2C%2086)%20!important%3B%22%2F%3E%3C%2Fsvg%3E - Favicon: https://www.humanbehavior.co/favicon-green.png ## UI Components - input: background=#FFFFFF, textColor=#0A0A0A, borderColor=#E5E7EB, borderRadius=1px, shadow=none - buttonPrimary: background=#FFFFFF, textColor=#2C8956, borderRadius=1px, shadow=none - buttonSecondary: background=transparent, textColor=#3A3A3A, borderColor=#E5E7EB, borderRadius=1px, shadow=none ## Brand Personality Tone: professional · Energy: medium · Audience: business professionals interested in behavioral insights ## Human Behavior Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Human Behavior** - Image: https://www.humanbehavior.co/_next/image?url=%2Fassets%2Fimage%2010.png&w=3840&q=75 - Source: https://www.humanbehavior.co/ - **Human Behavior** - Image: https://www.humanbehavior.co/_next/image?url=%2Fassets%2Fblog_footer.png&w=3840&q=75 - Source: https://www.humanbehavior.co/pricing - **Human Behavior** - Image: https://www.humanbehavior.co/assets/landing-page/chinese_full.png - Source: https://www.humanbehavior.co/ - **Human Behavior** - Image: https://www.humanbehavior.co/assets/landing-page/vincent_end.png - Source: https://www.humanbehavior.co/ - **Human Behavior** - Image: https://www.humanbehavior.co/assets/landing-page/chinese_basic.png - Source: https://www.humanbehavior.co/ - **Human Behavior** - Image: https://www.humanbehavior.co/assets/landing-page/vincent_mid.png - Source: https://www.humanbehavior.co/ ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Inter", "role": "body" }, { "family": "Roboto", "role": "unknown" } ], "colors": { "primary": "#2C8956", "secondary": "#6A7282", "accent": "#2C8956", "background": "#F0F0F0", "textPrimary": "#808080", "link": "#0D291A" }, "typography": { "fontFamilies": { "primary": "Inter", "heading": "Inter" }, "fontStacks": { "heading": [ "Inter", "-apple-system", "BlinkMacSystemFont", "Segoe UI", "Roboto", "Helvetica Neue", "Arial", "sans-serif" ], "body": [ "Inter" ], "paragraph": [ "Inter", "-apple-system", "BlinkMacSystemFont", "Segoe UI", "Roboto", "Helvetica Neue", "Arial", "sans-serif" ] }, "fontSizes": { "h1": "40px", "h2": "40px", "body": "14px" } }, "spacing": { "baseUnit": 8, "borderRadius": "1px" }, "components": { "input": { "background": "#FFFFFF", "textColor": "#0A0A0A", "borderColor": "#E5E7EB", "borderRadius": "1px", "borderRadiusCorners": { "topLeft": "1px", "topRight": "1px", "bottomRight": "1px", "bottomLeft": "1px" }, "shadow": "none" }, "buttonPrimary": { "background": "#FFFFFF", "textColor": "#2C8956", "borderRadius": "1px", "borderRadiusCorners": { "topLeft": "1px", "topRight": "1px", "bottomRight": "1px", "bottomLeft": "1px" }, "shadow": "none" }, "buttonSecondary": { "background": "transparent", "textColor": "#3A3A3A", "borderColor": "#E5E7EB", "borderRadius": "1px", "borderRadiusCorners": { "topLeft": "1px", "topRight": "1px", "bottomRight": "1px", "bottomLeft": "1px" }, "shadow": "none" } }, "images": { "logo": "data:image/svg+xml;utf8,%3Csvg%20width%3D%2224%22%20height%3D%2224%22%20viewBox%3D%220%200%20100%20100%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20style%3D%22color%3A%232C8956%22%20class%3D%22w-6%20h-6%20sm%3Aw-%5B30px%5D%20sm%3Ah-%5B30px%5D%22%20data-testid%3D%22HB-landing-page-icon-landing-hero-section-line-662%22%20data-fc-idx%3D%220%22%3E%3Crect%20x%3D%220%22%20y%3D%220%22%20width%3D%2230%22%20height%3D%22100%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(44%2C%20137%2C%2086)%20!important%3B%22%2F%3E%3Crect%20x%3D%2235%22%20y%3D%220%22%20width%3D%2230%22%20height%3D%22100%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(44%2C%20137%2C%2086)%20!important%3B%22%2F%3E%3Crect%20x%3D%2270%22%20y%3D%220%22%20width%3D%2230%22%20height%3D%2247.5%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(44%2C%20137%2C%2086)%20!important%3B%22%2F%3E%3Crect%20x%3D%2270%22%20y%3D%2253%22%20width%3D%2230%22%20height%3D%2247.5%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(44%2C%20137%2C%2086)%20!important%3B%22%2F%3E%3C%2Fsvg%3E", "favicon": "https://www.humanbehavior.co/favicon-green.png", "ogImage": null }, "__llm_logo_reasoning": { "selectedIndex": 2, "reasoning": "Selected #2 because it is visible, located in the header, and matches the brand inferred from the URL and page title.", "confidence": 0.85, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 1, "text": "Start Now", "reasoning": "Button #1 'Start Now' has a vibrant and action-oriented text with a distinct color (#FFFFFF) that stands out, making it the primary CTA." }, "secondary": { "index": 0, "text": "Book a Demo", "reasoning": "Button #0 'Book a Demo' has a transparent background, making it a suitable secondary CTA as it contrasts with the primary button's color." }, "confidence": 0.9 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "business professionals interested in behavioral insights" }, "designSystem": { "framework": "tailwind", "componentLibrary": "" }, "confidence": { "buttons": 0.9, "colors": 0.9, "overall": 0.9 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 2, "selectedLogoReasoning": "Selected #2 because it is visible, located in the header, and matches the brand inferred from the URL and page title.", "confidence": 0.85 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```