# Humanly Brand Identity

A complete profile of **Humanly**'s visual system — colors, typography, components, and personality — extracted from https://humanly.io. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/humanly
- Machine-readable JSON: https://characterquilt.com/branding/humanly.json
- Per-page llms.txt: https://characterquilt.com/branding/humanly/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0000CC |
| Accent | #0000CC |
| Body Font | Work Sans |
| Heading Font | Work Sans |

## Color Palette

- primary: #0000CC
- secondary: #CAD5E2
- accent: #0000CC
- background: #F8FAFC
- textPrimary: #000033
- link: #000033

## Typography

- primary: Work Sans — https://fonts.google.com/specimen/Work+Sans
- heading: Work Sans — https://fonts.google.com/specimen/Work+Sans

## Visual Assets

- Logo: https://cdn.sanity.io/images/pm8sh1r9/production/c5181350ad9c7ffbc2aa65083f55d7da82140696-117x32.svg
- Favicon: https://www.humanly.io/favicon.ico?favicon.cb9ef9b5.ico
- Social card (og:image): https://cdn.sanity.io/images/pm8sh1r9/production/3b372edf9ccd9b38ce7d72399e0f56d97bfa84e0-2932x2083.png?fm=webp&q=100&fit=crop

## UI Components

- input: background=#FFFFFF, textColor=#000033, borderColor=#CAD5E2, borderRadius=12.4px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 5px 10px -2px
- buttonPrimary: background=#0000CC, textColor=#F0F4F9, borderRadius=12.4px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 5px 10px -2px
- buttonSecondary: background=#F8FAFC, textColor=#000033, borderColor=#CAD5E2, borderRadius=12.4px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 5px 10px -2px

## Brand Personality

Tone: professional · Energy: medium · Audience: HR professionals and recruiters

## Humanly Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **AI Recruiting Platform for Hourly, Frontline, and High-Volume Hiring |  Humanly | Humanly**
  - Image: https://cdn.sanity.io/images/pm8sh1r9/production/55d028f28597cf941b76d33aaec342dad50e5fb1-4180x2219.png?fm=webp&fit=crop
  - Source: https://www.humanly.io/
- **Resource Library | Humanly**
  - Image: https://cdn.sanity.io/images/pm8sh1r9/production/392c552264b23862380f37d30722207bc218d0be-1920x1080.png?fm=webp&fit=crop
  - Source: https://www.humanly.io/blog
- **The High-Volume Hiring ATS Built for Frontline & Hourly Teams**
  - Image: https://cdn.sanity.io/images/pm8sh1r9/production/6888499b4a020ac43a261edb432c40918d672d85-4608x2950.png?fm=webp&fit=crop
  - Source: https://www.humanly.io/products/ats
- **Resource Library | Humanly**
  - Image: https://cdn.sanity.io/images/pm8sh1r9/production/3601c535075ef969b50e04c9e8c9a7f518d2479e-1200x1200.png?fm=webp&fit=crop
  - Source: https://www.humanly.io/blog
- **Automated Screening for Construction: Hire Faster, Focus on Quality**
  - Image: https://cdn.sanity.io/images/pm8sh1r9/production/55c9b0d0f91ef512b987e9d79c3096b011731037-5472x3648.jpg?fm=webp&fit=crop
  - Source: https://www.humanly.io/blog/automated-screening-construction-hiring-ai
- **Mr Meaningful Work and Arkesh Mishra | Humanly**
  - Image: https://cdn.sanity.io/images/pm8sh1r9/production/09bf71abec5a712d97949f021051d6d84847dce2-1091x820.png
  - Source: https://www.humanly.io/blog/arkesh-mishra

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Work Sans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#0000CC",
    "secondary": "#CAD5E2",
    "accent": "#0000CC",
    "background": "#F8FAFC",
    "textPrimary": "#000033",
    "link": "#000033"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Work Sans",
      "heading": "Work Sans"
    },
    "fontStacks": {
      "heading": [
        "fontDisplay",
        "fontDisplay Fallback"
      ],
      "body": [
        "Work Sans"
      ],
      "paragraph": [
        "Work Sans"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "18px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#000033",
      "borderColor": "#CAD5E2",
      "borderRadius": "12.4px",
      "borderRadiusCorners": {
        "topLeft": "12.4px",
        "topRight": "12.4px",
        "bottomRight": "12.4px",
        "bottomLeft": "12.4px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 5px 10px -2px"
    },
    "buttonPrimary": {
      "background": "#0000CC",
      "textColor": "#F0F4F9",
      "borderRadius": "12.4px",
      "borderRadiusCorners": {
        "topLeft": "12.4px",
        "topRight": "12.4px",
        "bottomRight": "12.4px",
        "bottomLeft": "12.4px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 5px 10px -2px"
    },
    "buttonSecondary": {
      "background": "#F8FAFC",
      "textColor": "#000033",
      "borderColor": "#CAD5E2",
      "borderRadius": "12.4px",
      "borderRadiusCorners": {
        "topLeft": "12.4px",
        "topRight": "12.4px",
        "bottomRight": "12.4px",
        "bottomLeft": "12.4px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 5px 10px -2px"
    }
  },
  "images": {
    "logo": "https://cdn.sanity.io/images/pm8sh1r9/production/c5181350ad9c7ffbc2aa65083f55d7da82140696-117x32.svg",
    "favicon": "https://www.humanly.io/favicon.ico?favicon.cb9ef9b5.ico",
    "ogImage": "https://cdn.sanity.io/images/pm8sh1r9/production/3b372edf9ccd9b38ce7d72399e0f56d97bfa84e0-2932x2083.png?fm=webp&q=100&fit=crop",
    "logoHref": "/",
    "logoAlt": "Humanly Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Humanly'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Schedule Your Demo",
      "reasoning": "Button #1 ('Schedule Your Demo') is the primary CTA due to its action-oriented text and vibrant brand color (#0000CC), which aligns with the site's primary color scheme."
    },
    "secondary": {
      "index": 5,
      "text": "Read more",
      "reasoning": "Button #5 ('Read more') is selected as the secondary CTA because it has a different background color (#F8FAFC) and serves a supportive role with less emphasis."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "HR professionals and recruiters"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Humanly'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```