# Humanoid Brand Identity

A complete profile of **Humanoid**'s visual system — colors, typography, components, and personality — extracted from https://thehumanoid.ai/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/humanoid
- Machine-readable JSON: https://characterquilt.com/branding/humanoid.json
- Per-page llms.txt: https://characterquilt.com/branding/humanoid/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #4953D8 |
| Accent | #4953D8 |
| Body Font | NB-National-Std |
| Heading Font | HafferSQ-Light |

## Color Palette

- primary: #4953D8
- secondary: #272B3F
- accent: #4953D8
- background: #FFFFFF
- textPrimary: #06091C
- link: #06091C

## Typography

- primary: NB-National-Std — https://fonts.google.com/specimen/NB-National-Std
- heading: HafferSQ-Light — https://fonts.google.com/specimen/HafferSQ-Light

## Visual Assets

- Logo: https://thehumanoid.ai/wp-content/uploads/2024/12/logo_humanoid.svg
- Favicon: https://thehumanoid.ai/wp-content/uploads/2024/12/cropped-DARK_W_BG_ROUNDED-32x32.png

## UI Components

- input: background=#FFFFFF, textColor=#000000, borderColor=#B4B5B7, borderRadius=4px, shadow=none
- buttonPrimary: background=#4953D8, textColor=#FFFFFF, borderRadius=4px, shadow=none
- buttonSecondary: background=#06091C, textColor=#FFFFFF, borderRadius=50px, shadow=none

## Brand Personality

Tone: modern · Energy: high · Audience: tech enthusiasts and businesses interested in robotics

## Humanoid Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Newsroom – Humanoid**
  - Image: https://thehumanoid.ai/wp-content/uploads/2026/04/HMND_SIEMENS_Cover3-scaled.png
  - Source: https://thehumanoid.ai/newsroom/
- **Product – Humanoid**
  - Image: https://skl-tech-dev.umbrellait.tech/wp-content/uploads/2024/12/FF-POV-Grocery-2-1.png
  - Source: https://thehumanoid.ai/product/
- **Newsroom – Humanoid**
  - Image: https://thehumanoid.ai/wp-content/uploads/2024/07/image-666@2x.jpg
  - Source: https://thehumanoid.ai/newsroom/
- **Newsroom – Humanoid**
  - Image: https://thehumanoid.ai/wp-content/uploads/2026/03/MF-SAP_Still_1.1.4-2.jpg
  - Source: https://thehumanoid.ai/newsroom/
- **Humanoid – Creating the world's leading, commercially scalable, and safe  humanoid robots.**
  - Image: https://thehumanoid.ai/wp-content/uploads/2025/09/ORIG-7.jpg
  - Source: https://thehumanoid.ai/
- **Newsroom – Humanoid**
  - Image: https://thehumanoid.ai/wp-content/uploads/2026/03/Untitled-36-scaled.jpg
  - Source: https://thehumanoid.ai/newsroom/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "HafferSQ-Light",
      "role": "heading"
    },
    {
      "family": "NB-National-Std",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#4953D8",
    "secondary": "#272B3F",
    "accent": "#4953D8",
    "background": "#FFFFFF",
    "textPrimary": "#06091C",
    "link": "#06091C"
  },
  "typography": {
    "fontFamilies": {
      "primary": "NB-National-Std",
      "heading": "HafferSQ-Light"
    },
    "fontStacks": {
      "heading": [
        "HafferSQ-Light"
      ],
      "body": [
        "HafferSQ-Light"
      ],
      "paragraph": [
        "NB-National-Std",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "42px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "16px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderColor": "#B4B5B7",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#4953D8",
      "textColor": "#FFFFFF",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#06091C",
      "textColor": "#FFFFFF",
      "borderRadius": "50px",
      "borderRadiusCorners": {
        "topLeft": "50px",
        "topRight": "50px",
        "bottomRight": "50px",
        "bottomLeft": "50px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://thehumanoid.ai/wp-content/uploads/2024/12/logo_humanoid.svg",
    "favicon": "https://thehumanoid.ai/wp-content/uploads/2024/12/cropped-DARK_W_BG_ROUNDED-32x32.png",
    "ogImage": null,
    "logoAlt": "Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 29,
    "reasoning": "Selected #0 because it is visible, has a medium size, and matches the brand name 'Humanoid' in the source URL. It is the most logo-like candidate available.",
    "confidence": 0.85,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 3,
      "text": "Send it",
      "reasoning": "Button #8 has a vibrant blue background (#4953D8), which is the brand's primary color, making it stand out as the main call-to-action. The text 'Send it' is action-oriented, reinforcing its primary role."
    },
    "secondary": {
      "index": 0,
      "text": "Join us",
      "reasoning": "Button #7 has a dark background (#06091C), which is distinct from the primary button's color. The text 'Join us' suggests a secondary action, making it suitable as a secondary button."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "high",
    "targetAudience": "tech enthusiasts and businesses interested in robotics"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, has a medium size, and matches the brand name 'Humanoid' in the source URL. It is the most logo-like candidate available.",
        "confidence": 0.85
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```