# HyLight Brand Identity

A complete profile of **HyLight**'s visual system — colors, typography, components, and personality — extracted from https://www.hylight.aero/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/hylight
- Machine-readable JSON: https://characterquilt.com/branding/hylight.json
- Per-page llms.txt: https://characterquilt.com/branding/hylight/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #040514 |
| Accent | #B4DEC6 |
| Body Font | Hanken Grotesk |
| Heading Font | Geist |

## Color Palette

- primary: #040514
- secondary: #0000EE
- accent: #B4DEC6
- background: #FFFFFF
- textPrimary: #2D2D2D
- link: #B4DEC6

## Typography

- primary: Hanken Grotesk — https://fonts.google.com/specimen/Hanken+Grotesk
- heading: Geist — https://fonts.google.com/specimen/Geist

## Visual Assets

- Logo: https://framerusercontent.com/images/bHVe8mBnNcCJCLAS0Xiib24NEE.png?width=2000&height=727
- Favicon: https://framerusercontent.com/images/7CPae4Vos4X7eKVOdXI2q6F3jzE.png
- Social card (og:image): https://framerusercontent.com/assets/XDutBYcFHjFOQVRC5eqdsbn8Ls.png

## UI Components

- buttonPrimary: background=#333333, textColor=#0000EE, borderRadius=10px, shadow=none
- buttonSecondary: background=#EBEBEB, textColor=#0000EE, borderRadius=10px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: businesses seeking aerial inspection solutions

## HyLight Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **News & Press**
  - Image: https://framerusercontent.com/images/t2CedR7gpObu6TB70CytxS7Y9Y.webp?width=4160&height=2773
  - Source: https://hylight.aero/news
- **Let's talk**
  - Image: https://framerusercontent.com/images/scHLKyOtyaL1yff46gWsi56CUA.png?width=3519&height=3049
  - Source: https://hylight.aero/contact
- **HyLight Benefits**
  - Image: https://framerusercontent.com/images/p1wqR0jvkmk9PQVb5TtecvqVdw.png?width=3448&height=1936
  - Source: https://hylight.aero/benefits
- **HyLight Benefits**
  - Image: https://framerusercontent.com/images/gfR2AeFdTmtpqQ4uy0Hd3GsRfs.png?width=2000&height=2000
  - Source: https://hylight.aero/benefits
- **About HyLight**
  - Image: https://framerusercontent.com/images/Bmm1NbnQuqWjzImPgj62oFO3o.webp?width=1920&height=1281
  - Source: https://hylight.aero/about-us
- **HyLight Benefits**
  - Image: https://framerusercontent.com/images/l23GF7aIb71JgjFSucg1Ozh0po.webp?width=1920&height=1281
  - Source: https://hylight.aero/benefits

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Geist",
      "role": "heading"
    },
    {
      "family": "Hanken Grotesk",
      "role": "body"
    },
    {
      "family": "Inter Display",
      "role": "display"
    }
  ],
  "colors": {
    "primary": "#040514",
    "secondary": "#0000EE",
    "accent": "#B4DEC6",
    "background": "#FFFFFF",
    "textPrimary": "#2D2D2D",
    "link": "#B4DEC6"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Hanken Grotesk",
      "heading": "Geist"
    },
    "fontStacks": {
      "heading": [
        "Hanken Grotesk",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Geist",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "55px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 10,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#333333",
      "textColor": "#0000EE",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "2px",
        "topRight": "2px",
        "bottomRight": "10px",
        "bottomLeft": "2px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#EBEBEB",
      "textColor": "#0000EE",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "2px",
        "topRight": "2px",
        "bottomRight": "10px",
        "bottomLeft": "2px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://framerusercontent.com/images/bHVe8mBnNcCJCLAS0Xiib24NEE.png?width=2000&height=727",
    "favicon": "https://framerusercontent.com/images/7CPae4Vos4X7eKVOdXI2q6F3jzE.png",
    "ogImage": "https://framerusercontent.com/assets/XDutBYcFHjFOQVRC5eqdsbn8Ls.png",
    "logoHref": "./"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 2,
    "reasoning": "Selected #2 because it is visible, located in the header, links to the homepage, and matches the brand name 'HyLight'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Contact us",
      "reasoning": "The 'Contact us' button is likely the primary CTA due to its action-oriented text, encouraging direct engagement with the company."
    },
    "secondary": {
      "index": 2,
      "text": "See the benefits",
      "reasoning": "The 'See the benefits' button serves as a secondary CTA, offering additional information without the direct engagement focus of the primary button."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "businesses seeking aerial inspection solutions"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 2,
        "selectedLogoReasoning": "Selected #2 because it is visible, located in the header, links to the homepage, and matches the brand name 'HyLight'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```