# HypaHub Brand Identity

A complete profile of **HypaHub**'s visual system — colors, typography, components, and personality — extracted from https://www.hypahub.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/hypahub
- Machine-readable JSON: https://characterquilt.com/branding/hypahub.json
- Per-page llms.txt: https://characterquilt.com/branding/hypahub/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #2E65AD |
| Accent | #25518A |
| Body Font | Lato |
| Heading Font | Lato |

## Color Palette

- primary: #2E65AD
- secondary: #5683BD
- accent: #25518A
- background: #FFFFFF
- textPrimary: #212121
- link: #25518A

## Typography

- primary: Lato — https://fonts.google.com/specimen/Lato
- heading: Lato — https://fonts.google.com/specimen/Lato

## Visual Assets

- Logo: https://lh3.googleusercontent.com/sitesv/AA5AbUDm7nd9HH7IG1uTLjtHak0pEpHV7Axh0JYIsFYeXIN2z_UtP6cmmNdFhT0_pptRae8Q2UJLWS24xmtPBOdXi-mg7DqvQhlMwCxzMknO9oUnoLA4LWxOvJpULctdYgukD5QgvF7GoyfGTxlFAd4vRqTOg-ISwj_TxV3bryPFr2sA-Ywz1zG4Wf54J2g=w16383
- Favicon: https://lh3.googleusercontent.com/sitesv/AA5AbUCTJge7JCeB21RGeZCjn-USGaggy7et5rZufV83eBQZF91Hdziu5oFvtXY2IaHVNYU94EF2ssVwXlk4LIgrQI3benFK2-QpnLnocBZViF9h2JkJ17WdgpKG-vOKOl9P0f2AxqNGxkoImgUfJmE7QfONRYzA54BOcAdb0wZQypWr_2-lKClE27EremY7wMR8PzUq2fKbc1JShCOo
- Social card (og:image): https://lh3.googleusercontent.com/sitesv/AA5AbUDm7nd9HH7IG1uTLjtHak0pEpHV7Axh0JYIsFYeXIN2z_UtP6cmmNdFhT0_pptRae8Q2UJLWS24xmtPBOdXi-mg7DqvQhlMwCxzMknO9oUnoLA4LWxOvJpULctdYgukD5QgvF7GoyfGTxlFAd4vRqTOg-ISwj_TxV3bryPFr2sA-Ywz1zG4Wf54J2g=w16383

## UI Components

- input: background=transparent, textColor=#000000, borderColor=null, borderRadius=0px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: business professionals

## HypaHub Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **HypaHub Portal**
  - Image: https://portal.hypahub.com/static/media/logo_icon_blue_gradient2.1251f3944787005f9a54.png
  - Source: https://portal.hypahub.com/
- **HypaHub, Top Biotech Startup-2022**
  - Image: https://www.pharmatechoutlook.com/uploaded_images/magazine_img/ass35Untitled-2.webp
  - Source: https://www.pharmatechoutlook.com/hypahub
- **Collaborators — Heart Failure & Transplantation Laboratory**
  - Image: https://images.squarespace-cdn.com/content/v1/62b5b1d111487b1abe5761f1/ccf61621-df5e-4fe6-b45a-ca44525562ed/Hypahub2.jpg
  - Source: https://hftscience.com/collaborations
- **Yunfei Guo - Roche Diagnostics Solutions | LinkedIn**
  - Image: https://media.licdn.com/dms/image/v2/D5622AQF2tL3X6DdsdQ/feedshare-shrink_800/B56Z1MpqiyIMAg-/0/1775107484110?e=2147483647&v=beta&t=gPikECSooUQpi4-wAkV2ULs6Yr-ME4ewxvMdgBqIL1Y
  - Source: https://www.linkedin.com/in/yunfei-guo-07a25042
- **ycombinator #yc #bioinformatics #biotechnology | HypaHub, Inc.**
  - Image: https://media.licdn.com/dms/image/v2/C5622AQEH6rFEHWCAdA/feedshare-shrink_800/feedshare-shrink_800/0/1654738694358?e=2147483647&v=beta&t=WzwEyTdWX9xjQXo1xEru_JH62Khoz-voDvkZULs3RCw
  - Source: https://www.linkedin.com/posts/hypahub_ycombinator-yc-bioinformatics-activity-6940477128152948736-7KJT?trk=public_profile_like_view
- **Top BioTech Startups**
  - Image: https://www.pharmatechoutlook.com/uploaded_images/magazine_img/y9g6b2.jpg
  - Source: https://biotech-startup.pharmatechoutlook.com/vendors/top-biotech-startups.html

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Lato",
      "role": "body"
    },
    {
      "family": "Roboto",
      "role": "body"
    },
    {
      "family": "Google Sans",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#2E65AD",
    "secondary": "#5683BD",
    "accent": "#25518A",
    "background": "#FFFFFF",
    "textPrimary": "#212121",
    "link": "#25518A"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Lato",
      "heading": "Lato"
    },
    "fontStacks": {
      "heading": [
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Lato",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "33.3333px",
      "body": "14.6667px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#000000",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://lh3.googleusercontent.com/sitesv/AA5AbUDm7nd9HH7IG1uTLjtHak0pEpHV7Axh0JYIsFYeXIN2z_UtP6cmmNdFhT0_pptRae8Q2UJLWS24xmtPBOdXi-mg7DqvQhlMwCxzMknO9oUnoLA4LWxOvJpULctdYgukD5QgvF7GoyfGTxlFAd4vRqTOg-ISwj_TxV3bryPFr2sA-Ywz1zG4Wf54J2g=w16383",
    "favicon": "https://lh3.googleusercontent.com/sitesv/AA5AbUCTJge7JCeB21RGeZCjn-USGaggy7et5rZufV83eBQZF91Hdziu5oFvtXY2IaHVNYU94EF2ssVwXlk4LIgrQI3benFK2-QpnLnocBZViF9h2JkJ17WdgpKG-vOKOl9P0f2AxqNGxkoImgUfJmE7QfONRYzA54BOcAdb0wZQypWr_2-lKClE27EremY7wMR8PzUq2fKbc1JShCOo",
    "ogImage": "https://lh3.googleusercontent.com/sitesv/AA5AbUDm7nd9HH7IG1uTLjtHak0pEpHV7Axh0JYIsFYeXIN2z_UtP6cmmNdFhT0_pptRae8Q2UJLWS24xmtPBOdXi-mg7DqvQhlMwCxzMknO9oUnoLA4LWxOvJpULctdYgukD5QgvF7GoyfGTxlFAd4vRqTOg-ISwj_TxV3bryPFr2sA-Ywz1zG4Wf54J2g=w16383",
    "logoHref": "/home"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'HypaHub, Inc.'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "Both buttons are neutral and serve as accessibility links rather than CTAs."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "No secondary CTA exists as both buttons are accessibility links with the same color."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.95,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'HypaHub, Inc.'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```