# Hype Brand Identity

A complete profile of **Hype**'s visual system — colors, typography, components, and personality — extracted from https://www.hype.meme/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/hype
- Machine-readable JSON: https://characterquilt.com/branding/hype.json
- Per-page llms.txt: https://characterquilt.com/branding/hype/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #9CA3AF |
| Accent | #0C1A31 |
| Body Font | Inter |
| Heading Font | Inter |

## Color Palette

- primary: #9CA3AF
- secondary: #2F0E1F
- accent: #0C1A31
- background: #000000
- textPrimary: #FFFFFF
- link: #0C1A31

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Inter — https://fonts.google.com/specimen/Inter

## Visual Assets

- Favicon: https://hype.meme/favicon.ico
- Social card (og:image): https://hype-storage-bucket.s3.us-west-2.amazonaws.com/hype-logo.png

## UI Components

- buttonPrimary: background=#FFFFFF, textColor=#000000, borderRadius=9999px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy individuals interested in digital assets

## Hype Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Hype**
  - Image: https://hype-storage-bucket.s3.us-west-2.amazonaws.com/hype-logo.png
  - Source: https://hype.meme/
- **You're invited to Hype!**
  - Image: https://hype.meme/_next/image?url=%2Flanding-page-hero.png&w=1920&q=75
  - Source: https://hype.meme/@moneym4ker
- **Hype Burger Ad : r/blender**
  - Image: https://cdnb.artstation.com/p/assets/images/images/004/491/899/large/kenneth-king-hypeburgerad2.jpg?1484064280
  - Source: https://www.reddit.com/r/blender/comments/5n6czm/hype_burger_ad/
- **Hype Report | Podcast on Spotify**
  - Image: https://i.scdn.co/image/ab6765630000ba8a60cda7146473f0f433d34df3
  - Source: https://open.spotify.com/show/3sYvrZCRXjWTEKfYx5wZSc
- **Hype - Event Music Festival Landing Page, Websites ft. event & festival -  Envato**
  - Image: https://elements-resized.envatousercontent.com/elements-cover-images/e4f6436f-848e-4b22-aa7d-d7849b103b54?w=433&cf_fit=scale-down&q=85&format=auto&s=6a35075dd22dc0cf8bfbe37acd7281ff5ec14a9c57901efc358241f6e890fc52
  - Source: https://elements.envato.com/hype-event-music-festival-landing-page-TJ8UUUM?srsltid=AfmBOoo0uyCyzKQiMwGCnDwxFrKAas3i2Z_gk8iX7HUy9JHf3i4Zn6NC
- **Ad Hype: True or False? | Federal Trade Commission**
  - Image: https://i.ytimg.com/vi/K1YNDqF750c/maxresdefault.jpg
  - Source: https://www.youtube.com/watch?v=K1YNDqF750c

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#9CA3AF",
    "secondary": "#2F0E1F",
    "accent": "#0C1A31",
    "background": "#000000",
    "textPrimary": "#FFFFFF",
    "link": "#0C1A31"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter"
      ],
      "body": [
        "Inter"
      ],
      "paragraph": [
        "Inter"
      ]
    },
    "fontSizes": {
      "h1": "36px",
      "h2": "36px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "5px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderRadius": "9999px",
      "borderRadiusCorners": {
        "topLeft": "9999px",
        "topRight": "9999px",
        "bottomRight": "9999px",
        "bottomLeft": "9999px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": null,
    "favicon": "https://hype.meme/favicon.ico",
    "ogImage": "https://hype-storage-bucket.s3.us-west-2.amazonaws.com/hype-logo.png"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get the app",
      "reasoning": "The button 'Get the app' is the only button available and uses a white background with black text, which is typical for a primary CTA when no vibrant colors are present."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "There is only one button available, so no secondary button can be selected."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy individuals interested in digital assets"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none"
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```