# Hyrex Brand Identity

A complete profile of **Hyrex**'s visual system — colors, typography, components, and personality — extracted from https://www.hyrex.io. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/hyrex
- Machine-readable JSON: https://characterquilt.com/branding/hyrex.json
- Per-page llms.txt: https://characterquilt.com/branding/hyrex/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #4B5563 |
| Accent | #111827 |
| Body Font | Roboto |
| Heading Font | Roboto |

## Color Palette

- primary: #4B5563
- secondary: #374151
- accent: #111827
- background: #E8E7E3
- textPrimary: #000000
- link: #111827

## Typography

- primary: Roboto — https://fonts.google.com/specimen/Roboto
- heading: Roboto — https://fonts.google.com/specimen/Roboto

## Visual Assets

- Logo: https://hyrex.io/hyrex-logo.svg
- Favicon: https://hyrex.io/favicon-32x32.png
- Social card (og:image): https://hyrex.io/logo-card.png

## UI Components

- input: background=#FFFFFF, textColor=#000000, borderColor=#E5E7EB, borderRadius=8px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: fullstack engineers

## Hyrex Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Hyrex | The Durable Task Queue for Fullstack Engineers**
  - Image: https://hyrex.io/logo.png
  - Source: https://hyrex.io/
- **Quickstart - Hyrex**
  - Image: https://mintcdn.com/kura/VpUBXWpSCrFpuC0V/images/hyrax_computer.png?fit=max&auto=format&n=VpUBXWpSCrFpuC0V&q=85&s=ef5ee32fbd9ac8067d1a5b8e81bc88fd
  - Source: https://hyrex.io/docs/learn/introduction
- **Hyrex | The Durable Task Queue for Fullstack Engineers**
  - Image: https://hyrex.io/hyrax-coding.png
  - Source: https://hyrex.io/
- **Quickstart - Hyrex**
  - Image: https://kura.mintlify.app/_next/image?url=%2F_mintlify%2Fapi%2Fog%3Fdivision%3DDocumentation%26title%3DQuickstart%26description%3DDeploy%2Ba%2BHyrex%2BApp%2Bin%2B5%2Bminutes%26logoLight%3Dhttps%253A%252F%252Fmintcdn.com%252Fkura%252FVpUBXWpSCrFpuC0V%252Flogo%252Fhyrex-logo.svg%253Ffit%253Dmax%2526auto%253Dformat%2526n%253DVpUBXWpSCrFpuC0V%2526q%253D85%2526s%253D57e2c15b7e40c2d36a25a6d0928478f2%26logoDark%3Dhttps%253A%252F%252Fmintcdn.com%252Fkura%252FVpUBXWpSCrFpuC0V%252Flogo%252Fhyrex-logo-dark.svg%253Ffit%253Dmax%2526auto%253Dformat%2526n%253DVpUBXWpSCrFpuC0V%2526q%253D85%2526s%253Dbdb0fe4a7386bc45d5e55ee3207580ad%26primaryColor%3D%2523B3A285%26lightColor%3D%2523FFB347%26darkColor%3D%2523CC5500%26backgroundLight%3D%2523FFF8F0%26backgroundDark%3D%25232B2522&w=1200&q=100
  - Source: https://hyrex.io/docs/learn/introduction
- **Hyrex: The Durable Task Queue for Product Engineers - Hyrex**
  - Image: https://kura.mintlify.app/_next/image?url=%2F_mintlify%2Fapi%2Fog%3Fdivision%3DOverview%26title%3DHyrex%253A%2BThe%2BDurable%2BTask%2BQueue%2Bfor%2BProduct%2BEngineers%26description%3DDurable%2Btasks%2Bmade%2Bsimple%26logoLight%3Dhttps%253A%252F%252Fmintcdn.com%252Fkura%252FVpUBXWpSCrFpuC0V%252Flogo%252Fhyrex-logo.svg%253Ffit%253Dmax%2526auto%253Dformat%2526n%253DVpUBXWpSCrFpuC0V%2526q%253D85%2526s%253D57e2c15b7e40c2d36a25a6d0928478f2%26logoDark%3Dhttps%253A%252F%252Fmintcdn.com%252Fkura%252FVpUBXWpSCrFpuC0V%252Flogo%252Fhyrex-logo-dark.svg%253Ffit%253Dmax%2526auto%253Dformat%2526n%253DVpUBXWpSCrFpuC0V%2526q%253D85%2526s%253Dbdb0fe4a7386bc45d5e55ee3207580ad%26primaryColor%3D%2523B3A285%26lightColor%3D%2523FFB347%26darkColor%3D%2523CC5500%26backgroundLight%3D%2523FFF8F0%26backgroundDark%3D%25232B2522&w=1200&q=100
  - Source: https://hyrex.io/docs/learn/overview
- **Hyrex | The Durable Task Queue for Fullstack Engineers**
  - Image: https://hyrex.io/logo-card.png
  - Source: https://hyrex.io/cloud

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Roboto",
      "role": "body"
    },
    {
      "family": "Inconsolata",
      "role": "monospace"
    }
  ],
  "colors": {
    "primary": "#4B5563",
    "secondary": "#374151",
    "accent": "#111827",
    "background": "#E8E7E3",
    "textPrimary": "#000000",
    "link": "#111827"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Roboto",
      "heading": "Roboto"
    },
    "fontStacks": {
      "heading": [
        "Inconsolata",
        "Helvetica",
        "sans-serif"
      ],
      "body": [
        "Roboto",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Roboto",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "36px",
      "h2": "48px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderColor": "#E5E7EB",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://hyrex.io/hyrex-logo.svg",
    "favicon": "https://hyrex.io/favicon-32x32.png",
    "ogImage": "https://hyrex.io/logo-card.png",
    "logoHref": "/",
    "logoAlt": "Hyrex Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #1 because it is visible, medium-sized, located in the header, links to the homepage, and the alt text matches the brand name 'Hyrex'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "fullstack engineers"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0.9,
    "overall": 0.45
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 1,
        "selectedLogoReasoning": "Selected #1 because it is visible, medium-sized, located in the header, links to the homepage, and the alt text matches the brand name 'Hyrex'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false
    }
  }
}
```