# iCIMS Brand Identity

A complete profile of **iCIMS**'s visual system — colors, typography, components, and personality — extracted from https://icims.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/icims
- Machine-readable JSON: https://characterquilt.com/branding/icims.json
- Per-page llms.txt: https://characterquilt.com/branding/icims/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #D6FF57 |
| Accent | #D6FF57 |
| Body Font | Montserrat |
| Heading Font | Montserrat |

## Color Palette

- primary: #D6FF57
- secondary: #7C3BE2
- accent: #D6FF57
- background: #FFFFFF
- textPrimary: #000000
- link: #053535

## Typography

- primary: Montserrat — https://fonts.google.com/specimen/Montserrat
- heading: Montserrat — https://fonts.google.com/specimen/Montserrat

## Visual Assets

- Logo: https://www.icims.com/wp-content/themes/icims4/src/img/icims-logo-r.svg
- Favicon: https://cdn31.icims.com/wp-content/uploads/2026/02/06154413/cropped-android-chrome-512x512-1-1-32x32.png
- Social card (og:image): https://cdn31.icims.com/wp-content/uploads/2026/03/04085503/icims-logo-metadata-1200x630-1.jpg

## UI Components

- input: background=#FFFFFF, textColor=#000000, borderColor=#CED4DA, borderRadius=30px, shadow=none
- buttonPrimary: background=#D6FF57, textColor=#053535, borderColor=#D6FF57, borderRadius=30px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#000000, borderRadius=0px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: enterprise businesses

## iCIMS Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Rhea Moss of iCIMS: The Future Of Retail In The Post Pandemic World | by  Jilea Hemmings | Authority Magazine | Medium**
  - Image: https://miro.medium.com/1*0uztq4vua00MpSqMBWWZIQ.jpeg
  - Source: https://www.icims.com/company/newsroom/rhea-moss-of-icims-the-future-of-retail-in-the-post-pandemic-world/
- **DIL-transit-rail.png**
  - Image: https://www.vhb.com/globalassets/icims/DIL-transit-rail.png
  - Source: https://careers-vhb.icims.com/jobs/intro?hashed=-625979961&mobile=false&width=1360&height=500&bga=true&needsRedirect=false&jan1offset=-300&jun1offset=-240
- **iCIMS UKG Pro™ HCM Integration Overview**
  - Image: https://community.icims.com/iCARE2/servlet/rtaImage?eid=ka0PK0000007MyH&feoid=00N8X00000Htp3R&refid=0EMPK00000EoFbi
  - Source: https://community.icims.com/iCARE2/s/article/iCIMS-UKG-Pro-HCM-Integration-Overview-3rd-Generation
- **5 étapes pour réussir votre recrutement**
  - Image: https://www.icims.com/wp-content/uploads/2023/05/5-TA-steps_blog-1.png
  - Source: https://www.icims.com/fr/blog/5-etapes-pour-reussir-votre-recrutement/
- **Data Analyst in Dublin 2, Ireland | iCIMS Talent Acquisition**
  - Image: https://cms.jibecdn.com/prod/customer0/assets/LP-LOGO-BRICK-ICON_3-en-us-1690829393220.png
  - Source: https://careers.icims.com/careers-home/jobs/6304?lang=en-gb
- **iCIMS Insights January Snapshot**
  - Image: https://embed-ssl.wistia.com/deliveries/4872ae278e93ce881d5b7fb138f6f4c6.webp?image_crop_resized=1280x720
  - Source: https://www.icims.com/blog/icims-january-workforce-report-looking-back-to-look-ahead/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Montserrat",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#D6FF57",
    "secondary": "#7C3BE2",
    "accent": "#D6FF57",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#053535"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Montserrat",
      "heading": "Montserrat"
    },
    "fontStacks": {
      "heading": [
        "Montserrat",
        "sans-serif"
      ],
      "body": [
        "Montserrat",
        "sans-serif"
      ],
      "paragraph": [
        "Montserrat",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "70px",
      "h2": "42px",
      "body": "15px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "10px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderColor": "#CED4DA",
      "borderRadius": "30px",
      "borderRadiusCorners": {
        "topLeft": "30px",
        "topRight": "30px",
        "bottomRight": "30px",
        "bottomLeft": "30px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#D6FF57",
      "textColor": "#053535",
      "borderColor": "#D6FF57",
      "borderRadius": "30px",
      "borderRadiusCorners": {
        "topLeft": "30px",
        "topRight": "30px",
        "bottomRight": "30px",
        "bottomLeft": "30px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.icims.com/wp-content/themes/icims4/src/img/icims-logo-r.svg",
    "favicon": "https://cdn31.icims.com/wp-content/uploads/2026/02/06154413/cropped-android-chrome-512x512-1-1-32x32.png",
    "ogImage": "https://cdn31.icims.com/wp-content/uploads/2026/03/04085503/icims-logo-metadata-1200x630-1.jpg",
    "logoHref": "/",
    "logoAlt": "iCIMS logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'iCIMS'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Request demo",
      "reasoning": "Button #0 'Request demo' is the primary CTA due to its vibrant green color (#D6FF57), which is consistent with the brand's accent color, and its action-oriented text encouraging user engagement."
    },
    "secondary": {
      "index": 2,
      "text": "EXPLORE COALESCE AI",
      "reasoning": "Button #2 'EXPLORE COALESCE AI' is selected as the secondary CTA because it has a different background color (#FFFFFF) and provides an exploratory action, complementing the primary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "enterprise businesses"
  },
  "designSystem": {
    "framework": "bootstrap",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'iCIMS'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```