# idemeum Brand Identity

A complete profile of **idemeum**'s visual system — colors, typography, components, and personality — extracted from https://www.idemeum.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/idemeum
- Machine-readable JSON: https://characterquilt.com/branding/idemeum.json
- Per-page llms.txt: https://characterquilt.com/branding/idemeum/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0000EE |
| Accent | #0000EE |
| Body Font | Inter |
| Heading Font | Inter |

## Color Palette

- primary: #0000EE
- accent: #0000EE
- background: #F8F8F8
- textPrimary: #0D0D0D
- link: #0000EE

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Inter — https://fonts.google.com/specimen/Inter

## Visual Assets

- Logo: https://framerusercontent.com/images/YZggbOyAa4vHnHEIGqaqWkDh3M.png?width=1000&height=1000
- Favicon: https://framerusercontent.com/images/QW4JfL8WIQ23Tetz7O8kXjPBC0.png
- Social card (og:image): https://framerusercontent.com/images/oB42jxx0Q6MjAJOKoPa220534k.png

## Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy professionals

## idemeum Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Idemeum public APIs documentation**
  - Image: https://content.pstmn.io/2f7bcbec-4831-4c13-8ee6-a27bc493e31e/Q2xlYW5TaG90IDIwMjQtMTItMTMgYXQgMDYuMjEuNTdAMngucG5n
  - Source: https://api.idemeum.com/
- **Idemeum public APIs documentation**
  - Image: https://content.pstmn.io/179e0c8a-f5a3-4a84-bf9a-12c2a348299d/Q2xlYW5TaG90IDIwMjQtMTItMTMgYXQgMDYuMjEuMjNAMngucG5n
  - Source: https://api.idemeum.com/
- **Autonomous Endpoint Control**
  - Image: https://framerusercontent.com/images/q1H6GA4xrIsTrGMk4vKszQU.png?width=1920&height=1080
  - Source: https://idemeum.com/
- **Allowlisting overview - Idemeum Docs**
  - Image: https://mintcdn.com/idemeum/nZ8zdEwn0oGzpk-5/images/idemeum-black-logo.png?fit=max&auto=format&n=nZ8zdEwn0oGzpk-5&q=85&s=1518408daf4b413f8ff685974ee431d2
  - Source: https://docs.idemeum.com/allowlisting/allowlisting-overview
- **Autonomous Endpoint Control**
  - Image: https://framerusercontent.com/images/cUNB0S9L9hwcjzx7y1E2Y5C7j4.png?width=1540&height=960
  - Source: https://idemeum.com/
- **Autonomous Endpoint Control**
  - Image: https://framerusercontent.com/images/GOoX3xoC2dV5YJnGsvJm3tkyg.png?width=1440&height=901
  - Source: https://idemeum.com/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#0000EE",
    "accent": "#0000EE",
    "background": "#F8F8F8",
    "textPrimary": "#0D0D0D",
    "link": "#0000EE"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "12px",
      "h2": "48px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {},
  "images": {
    "logo": "https://framerusercontent.com/images/YZggbOyAa4vHnHEIGqaqWkDh3M.png?width=1000&height=1000",
    "favicon": "https://framerusercontent.com/images/QW4JfL8WIQ23Tetz7O8kXjPBC0.png",
    "ogImage": "https://framerusercontent.com/images/oB42jxx0Q6MjAJOKoPa220534k.png",
    "logoHref": "./"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, which are strong indicators of a primary brand logo.",
    "confidence": 0.9,
    "source": "llm"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0.9,
    "overall": 0.45
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, which are strong indicators of a primary brand logo.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false
    }
  }
}
```