# Iliad Brand Identity A complete profile of **Iliad**'s visual system — colors, typography, components, and personality — extracted from https://iliad.ai. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/iliad - Machine-readable JSON: https://characterquilt.com/branding/iliad.json - Per-page llms.txt: https://characterquilt.com/branding/iliad/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #4B5563 | | Accent | #18181B | | Body Font | Inter | | Heading Font | Inter | ## Color Palette - primary: #4B5563 - accent: #18181B - background: #FFFEEE - textPrimary: #000000 - link: #E6E4D6 ## Typography - primary: Inter — https://fonts.google.com/specimen/Inter - heading: Inter — https://fonts.google.com/specimen/Inter ## Visual Assets - Logo: https://iliad.ai/LightMode-FullLogo-TransparentBG.svg - Favicon: https://iliad.ai/favicon.svg - Social card (og:image): https://storage.iliad.ai/og-image.png ## UI Components - buttonPrimary: background=#18181B, textColor=#FAFAFA, borderRadius=4px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 10px 15px -3px, rgba(0, 0, 0, 0.1) 0px 4px 6px -4px ## Brand Personality Tone: modern · Energy: medium · Audience: tech professionals ## Iliad Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Iliad: Image generator** - Image: https://image.mux.com/500say01j02e2J3vZIkfzU7oIxzFNi0212OrG7BrdfH2chg/thumbnail.webp - Source: https://iliad.ai/image-generator - **Iliad: Fully editable procedural pipelines, radically faster** - Image: https://storage.iliad.ai/og-image.png - Source: https://iliad.ai/ - **Grass | Iliad** - Image: https://storage.iliad.ai/059d37ec-6e9d-4e06-bc63-6622dc1275d2-small.jpg - Source: https://iliad.ai/textures/38418b94-404d-06e8-a3aa-b2a0d3d64928 - **Spotted fur | Iliad** - Image: https://storage.iliad.ai/89a9d6c2-a02d-4d94-85a9-d56c408bf988-small.jpg - Source: https://iliad.ai/textures/ec42f6cc-f2e1-14e5-b419-ba4a94590be7 - **Water-smoothed stones | Iliad** - Image: https://storage.iliad.ai/77d9f1da-0968-4968-9bd4-f5a41e9d0c4b-small.jpg - Source: https://iliad.ai/textures/ea4f5111-b733-3194-e72b-4d0a367d4904 - **Vertical worn planks | Iliad** - Image: https://storage.iliad.ai/0a4a501d-fb3d-47b3-9d57-b8b08ea71fc6-small.jpg - Source: https://iliad.ai/textures/9f9f2605-63a7-4c4f-452e-2ec14a3bebad ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Inter", "role": "body" } ], "colors": { "primary": "#4B5563", "accent": "#18181B", "background": "#FFFEEE", "textPrimary": "#000000", "link": "#E6E4D6" }, "typography": { "fontFamilies": { "primary": "Inter", "heading": "Inter" }, "fontStacks": { "heading": [ "Inter", "system-ui", "sans-serif" ], "body": [ "Inter", "system-ui", "sans-serif" ], "paragraph": [ "Inter", "system-ui", "sans-serif" ] }, "fontSizes": { "h1": "16px", "h2": "25px", "body": "14px" } }, "spacing": { "baseUnit": 4, "borderRadius": "4px" }, "components": { "buttonPrimary": { "background": "#18181B", "textColor": "#FAFAFA", "borderRadius": "4px", "borderRadiusCorners": { "topLeft": "4px", "topRight": "4px", "bottomRight": "4px", "bottomLeft": "4px" }, "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 10px 15px -3px, rgba(0, 0, 0, 0.1) 0px 4px 6px -4px" } }, "images": { "logo": "https://iliad.ai/LightMode-FullLogo-TransparentBG.svg", "favicon": "https://iliad.ai/favicon.svg", "ogImage": "https://storage.iliad.ai/og-image.png" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, has a reasonable size, and the source URL contains the brand name 'Iliad', matching the brand inferred from the page title and URL.", "confidence": 0.8, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Get Early Access to Aqueduct", "reasoning": "The button 'Get Early Access to Aqueduct' is the only button available and uses a dark background color (#18181B) which stands out against the light page background, making it the primary call-to-action." }, "secondary": { "index": -1, "text": "N/A", "reasoning": "There is only one button available, so no secondary button can be selected." }, "confidence": 0.9 }, "personality": { "tone": "modern", "energy": "medium", "targetAudience": "tech professionals" }, "designSystem": { "framework": "tailwind", "componentLibrary": "" }, "confidence": { "buttons": 0.9, "colors": 0.9, "overall": 0.9 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, has a reasonable size, and the source URL contains the brand name 'Iliad', matching the brand inferred from the page title and URL.", "confidence": 0.8 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```