# Inari Brand Identity

A complete profile of **Inari**'s visual system — colors, typography, components, and personality — extracted from https://useinari.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/inari
- Machine-readable JSON: https://characterquilt.com/branding/inari.json
- Per-page llms.txt: https://characterquilt.com/branding/inari/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #FEF9C3 |
| Accent | #171717 |
| Body Font | ui-sans-serif |
| Heading Font | ui-sans-serif |

## Color Palette

- primary: #FEF9C3
- secondary: #D1FAE5
- accent: #171717
- background: #FFFFFF
- textPrimary: #0A0A0A
- link: #CFFAFE

## Typography

- primary: ui-sans-serif — https://fonts.google.com/specimen/ui-sans-serif
- heading: ui-sans-serif — https://fonts.google.com/specimen/ui-sans-serif

## Visual Assets

- Logo: data:image/svg+xml,%3csvg%20xmlns='http://www.w3.org/2000/svg'%20xmlns:xlink='http://www.w3.org/1999/xlink'%20zoomAndPan='magnify'%20preserveAspectRatio='xMidYMid%20meet'%20version='1.0'%20viewBox='38.16%2038.1%20116.25%20116.25'%3e%3cdefs%3e%3cg/%3e%3cclipPath%20id='af39f8a336'%3e%3cpath%20d='M%2038.160156%2065%20L%20154.410156%2065%20L%20154.410156%20154.347656%20L%2038.160156%20154.347656%20Z%20M%2038.160156%2065%20'%20clip-rule='nonzero'/%3e%3c/clipPath%3e%3cclipPath%20id='651cb95bee'%3e%3cpath%20d='M%20105%2038.097656%20L%20138%2038.097656%20L%20138%2088%20L%20105%2088%20Z%20M%20105%2038.097656%20'%20clip-rule='nonzero'/%3e%3c/clipPath%3e%3cclipPath%20id='ac7111fb96'%3e%3cpath%20d='M%2054%2038.097656%20L%2088%2038.097656%20L%2088%2088%20L%2054%2088%20Z%20M%2054%2038.097656%20'%20clip-rule='nonzero'/%3e%3c/clipPath%3e%3c/defs%3e%3cg%20clip-path='url(%23af39f8a336)'%3e%3cpath%20fill='%23000000'%20d='M%2086.871094%2071.3125%20C%2079.597656%2071.3125%2072.691406%2074.488281%2067.957031%2080.011719%20L%2044.84375%20106.976562%20L%2093.179688%20147.679688%20C%2094.050781%20148.410156%2095.148438%20148.8125%2096.285156%20148.8125%20C%2097.417969%20148.8125%2098.515625%20148.410156%2099.386719%20147.679688%20L%20147.722656%20106.976562%20L%20124.609375%2080.011719%20C%20119.878906%2074.488281%20112.96875%2071.3125%20105.695312%2071.3125%20Z%20M%2063.753906%2076.40625%20C%2069.539062%2069.660156%2077.984375%2065.777344%2086.871094%2065.777344%20L%20105.695312%2065.777344%20C%20114.585938%2065.777344%20123.027344%2069.660156%20128.8125%2076.40625%20L%20153.742188%20105.492188%20C%20154.222656%20106.054688%20154.460938%20106.78125%20154.398438%20107.519531%20C%20154.339844%20108.253906%20153.988281%20108.9375%20153.421875%20109.410156%20L%20102.953125%20151.914062%20C%20101.085938%20153.484375%2098.722656%20154.347656%2096.285156%20154.347656%20C%2093.84375%20154.347656%2091.480469%20153.484375%2089.617188%20151.914062%20L%2039.144531%20109.410156%20C%2038.578125%20108.9375%2038.226562%20108.253906%2038.167969%20107.519531%20C%2038.109375%20106.78125%2038.34375%20106.054688%2038.824219%20105.492188%20Z%20M%2063.753906%2076.40625%20'%20fill-opacity='1'%20fill-rule='evenodd'/%3e%3c/g%3e%3cg%20clip-path='url(%23651cb95bee)'%3e%3cpath%20fill='%23000000'%20d='M%20136.09375%2038.308594%20C%20137.128906%2038.738281%20137.800781%2039.746094%20137.800781%2040.867188%20L%20137.800781%2087.917969%20L%20132.265625%2087.917969%20L%20132.265625%2047.546875%20L%20109.3125%2070.5%20L%20105.398438%2066.585938%20L%20133.078125%2038.90625%20C%20133.867188%2038.117188%20135.058594%2037.878906%20136.09375%2038.308594%20Z%20M%20136.09375%2038.308594%20'%20fill-opacity='1'%20fill-rule='evenodd'/%3e%3c/g%3e%3cg%20clip-path='url(%23ac7111fb96)'%3e%3cpath%20fill='%23000000'%20d='M%2056.472656%2038.308594%20C%2055.441406%2038.738281%2054.765625%2039.746094%2054.765625%2040.867188%20L%2054.765625%2087.917969%20L%2060.300781%2087.917969%20L%2060.300781%2047.546875%20L%2083.253906%2070.5%20L%2087.167969%2066.585938%20L%2059.492188%2038.90625%20C%2058.699219%2038.117188%2057.507812%2037.878906%2056.472656%2038.308594%20Z%20M%2056.472656%2038.308594%20'%20fill-opacity='1'%20fill-rule='evenodd'/%3e%3c/g%3e%3cpath%20fill='%23000000'%20d='M%20141.808594%2098.699219%20L%20122.363281%20108.421875%20C%20114.863281%20112.171875%20110.121094%20119.839844%20110.121094%20128.226562%20L%20110.121094%20143.277344%20L%20104.585938%20143.277344%20L%20104.585938%20128.226562%20C%20104.585938%20117.742188%20110.511719%20108.15625%20119.886719%20103.46875%20L%20139.332031%2093.746094%20Z%20M%20141.808594%2098.699219%20'%20fill-opacity='1'%20fill-rule='evenodd'/%3e%3cpath%20fill='%23000000'%20d='M%2050.761719%2098.699219%20L%2070.203125%20108.421875%20C%2077.707031%20112.171875%2082.445312%20119.839844%2082.445312%20128.226562%20L%2082.445312%20143.277344%20L%2087.980469%20143.277344%20L%2087.980469%20128.226562%20C%2087.980469%20117.742188%2082.058594%20108.15625%2072.679688%20103.46875%20L%2053.234375%2093.746094%20Z%20M%2050.761719%2098.699219%20'%20fill-opacity='1'%20fill-rule='evenodd'/%3e%3cg%20fill='%23000000'%20fill-opacity='1'%3e%3cg%20transform='translate(273.080913,%20114.793558)'%3e%3cg/%3e%3c/g%3e%3c/g%3e%3c/svg%3e
- Favicon: https://www.useinari.com/assets/inari-favicon-ETO31KwJ.ico
- Social card (og:image): /src/assets/images/howitworkscoverimage.png

## UI Components

- buttonPrimary: background=#171717, textColor=#FAFAFA, borderRadius=8px, shadow=none
- buttonSecondary: background=#CFFAFE, textColor=#164E63, borderColor=#06B6D4, borderRadius=9999px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: product managers and developers

## Inari Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Inari - Transform customer feedback into your next best product**
  - Image: https://d2v0jrms4fpnht.cloudfront.net/hero2.png
  - Source: https://useinari.com/
- **Inari vs ChatPRD: Which is best for analyzing feedback? | Inari Blog**
  - Image: https://www.useinari.com/images/feedback1photo.png
  - Source: https://useinari.com/blog/inari-vs-chatprd
- **Family's Design Principles | Inari Blog**
  - Image: https://www.useinari.com/assets/tokyo1-BblA8LbJ.png
  - Source: https://useinari.com/blog/family-design-principles
- **Inari - Transform customer feedback into your next best product**
  - Image: https://d2v0jrms4fpnht.cloudfront.net/hero4.png
  - Source: https://useinari.com/
- **Ronnie Fieg on Building Kith | Inari Blog**
  - Image: https://www.useinari.com/assets/ai-sf2-nouXKgQc.png
  - Source: https://www.useinari.com/blog/ronnie-fieg-on-building-kith
- **Inari vs ChatPRD: Which is best for analyzing feedback? | Inari Blog**
  - Image: https://www.useinari.com/images/feedback2photo.png
  - Source: https://useinari.com/blog/inari-vs-chatprd

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "ui-sans-serif",
      "count": 89
    },
    {
      "family": "system-ui",
      "count": 89
    },
    {
      "family": "sans-serif",
      "count": 89
    },
    {
      "family": "Apple Color Emoji",
      "count": 89
    },
    {
      "family": "Segoe UI Emoji",
      "count": 89
    },
    {
      "family": "Segoe UI Symbol",
      "count": 89
    },
    {
      "family": "Noto Color Emoji",
      "count": 89
    }
  ],
  "colors": {
    "primary": "#FEF9C3",
    "secondary": "#D1FAE5",
    "accent": "#171717",
    "background": "#FFFFFF",
    "textPrimary": "#0A0A0A",
    "link": "#CFFAFE"
  },
  "typography": {
    "fontFamilies": {
      "primary": "ui-sans-serif",
      "heading": "ui-sans-serif"
    },
    "fontStacks": {
      "body": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "heading": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ]
    },
    "fontSizes": {
      "h1": "14px",
      "h2": "20px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "2px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#171717",
      "textColor": "#FAFAFA",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#CFFAFE",
      "textColor": "#164E63",
      "borderColor": "#06B6D4",
      "borderRadius": "9999px",
      "borderRadiusCorners": {
        "topLeft": "9999px",
        "topRight": "9999px",
        "bottomRight": "9999px",
        "bottomLeft": "9999px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml,%3csvg%20xmlns='http://www.w3.org/2000/svg'%20xmlns:xlink='http://www.w3.org/1999/xlink'%20zoomAndPan='magnify'%20preserveAspectRatio='xMidYMid%20meet'%20version='1.0'%20viewBox='38.16%2038.1%20116.25%20116.25'%3e%3cdefs%3e%3cg/%3e%3cclipPath%20id='af39f8a336'%3e%3cpath%20d='M%2038.160156%2065%20L%20154.410156%2065%20L%20154.410156%20154.347656%20L%2038.160156%20154.347656%20Z%20M%2038.160156%2065%20'%20clip-rule='nonzero'/%3e%3c/clipPath%3e%3cclipPath%20id='651cb95bee'%3e%3cpath%20d='M%20105%2038.097656%20L%20138%2038.097656%20L%20138%2088%20L%20105%2088%20Z%20M%20105%2038.097656%20'%20clip-rule='nonzero'/%3e%3c/clipPath%3e%3cclipPath%20id='ac7111fb96'%3e%3cpath%20d='M%2054%2038.097656%20L%2088%2038.097656%20L%2088%2088%20L%2054%2088%20Z%20M%2054%2038.097656%20'%20clip-rule='nonzero'/%3e%3c/clipPath%3e%3c/defs%3e%3cg%20clip-path='url(%23af39f8a336)'%3e%3cpath%20fill='%23000000'%20d='M%2086.871094%2071.3125%20C%2079.597656%2071.3125%2072.691406%2074.488281%2067.957031%2080.011719%20L%2044.84375%20106.976562%20L%2093.179688%20147.679688%20C%2094.050781%20148.410156%2095.148438%20148.8125%2096.285156%20148.8125%20C%2097.417969%20148.8125%2098.515625%20148.410156%2099.386719%20147.679688%20L%20147.722656%20106.976562%20L%20124.609375%2080.011719%20C%20119.878906%2074.488281%20112.96875%2071.3125%20105.695312%2071.3125%20Z%20M%2063.753906%2076.40625%20C%2069.539062%2069.660156%2077.984375%2065.777344%2086.871094%2065.777344%20L%20105.695312%2065.777344%20C%20114.585938%2065.777344%20123.027344%2069.660156%20128.8125%2076.40625%20L%20153.742188%20105.492188%20C%20154.222656%20106.054688%20154.460938%20106.78125%20154.398438%20107.519531%20C%20154.339844%20108.253906%20153.988281%20108.9375%20153.421875%20109.410156%20L%20102.953125%20151.914062%20C%20101.085938%20153.484375%2098.722656%20154.347656%2096.285156%20154.347656%20C%2093.84375%20154.347656%2091.480469%20153.484375%2089.617188%20151.914062%20L%2039.144531%20109.410156%20C%2038.578125%20108.9375%2038.226562%20108.253906%2038.167969%20107.519531%20C%2038.109375%20106.78125%2038.34375%20106.054688%2038.824219%20105.492188%20Z%20M%2063.753906%2076.40625%20'%20fill-opacity='1'%20fill-rule='evenodd'/%3e%3c/g%3e%3cg%20clip-path='url(%23651cb95bee)'%3e%3cpath%20fill='%23000000'%20d='M%20136.09375%2038.308594%20C%20137.128906%2038.738281%20137.800781%2039.746094%20137.800781%2040.867188%20L%20137.800781%2087.917969%20L%20132.265625%2087.917969%20L%20132.265625%2047.546875%20L%20109.3125%2070.5%20L%20105.398438%2066.585938%20L%20133.078125%2038.90625%20C%20133.867188%2038.117188%20135.058594%2037.878906%20136.09375%2038.308594%20Z%20M%20136.09375%2038.308594%20'%20fill-opacity='1'%20fill-rule='evenodd'/%3e%3c/g%3e%3cg%20clip-path='url(%23ac7111fb96)'%3e%3cpath%20fill='%23000000'%20d='M%2056.472656%2038.308594%20C%2055.441406%2038.738281%2054.765625%2039.746094%2054.765625%2040.867188%20L%2054.765625%2087.917969%20L%2060.300781%2087.917969%20L%2060.300781%2047.546875%20L%2083.253906%2070.5%20L%2087.167969%2066.585938%20L%2059.492188%2038.90625%20C%2058.699219%2038.117188%2057.507812%2037.878906%2056.472656%2038.308594%20Z%20M%2056.472656%2038.308594%20'%20fill-opacity='1'%20fill-rule='evenodd'/%3e%3c/g%3e%3cpath%20fill='%23000000'%20d='M%20141.808594%2098.699219%20L%20122.363281%20108.421875%20C%20114.863281%20112.171875%20110.121094%20119.839844%20110.121094%20128.226562%20L%20110.121094%20143.277344%20L%20104.585938%20143.277344%20L%20104.585938%20128.226562%20C%20104.585938%20117.742188%20110.511719%20108.15625%20119.886719%20103.46875%20L%20139.332031%2093.746094%20Z%20M%20141.808594%2098.699219%20'%20fill-opacity='1'%20fill-rule='evenodd'/%3e%3cpath%20fill='%23000000'%20d='M%2050.761719%2098.699219%20L%2070.203125%20108.421875%20C%2077.707031%20112.171875%2082.445312%20119.839844%2082.445312%20128.226562%20L%2082.445312%20143.277344%20L%2087.980469%20143.277344%20L%2087.980469%20128.226562%20C%2087.980469%20117.742188%2082.058594%20108.15625%2072.679688%20103.46875%20L%2053.234375%2093.746094%20Z%20M%2050.761719%2098.699219%20'%20fill-opacity='1'%20fill-rule='evenodd'/%3e%3cg%20fill='%23000000'%20fill-opacity='1'%3e%3cg%20transform='translate(273.080913,%20114.793558)'%3e%3cg/%3e%3c/g%3e%3c/g%3e%3c/svg%3e",
    "favicon": "https://www.useinari.com/assets/inari-favicon-ETO31KwJ.ico",
    "ogImage": "/src/assets/images/howitworkscoverimage.png",
    "logoHref": "/",
    "logoAlt": "Inari Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage. The alt text matches the brand name 'Inari'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 2,
      "text": "Start for free",
      "reasoning": "Button #2 ('Start for free') has a dark background (#171717) with contrasting text, making it stand out as a primary CTA. The text is action-oriented, encouraging users to begin using the service."
    },
    "secondary": {
      "index": 4,
      "text": "Issues",
      "reasoning": "Button #4 ('Issues') has a distinct blue background (#CFFAFE) and serves as a secondary action, complementing the primary CTA with a different color group."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "product managers and developers"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage. The alt text matches the brand name 'Inari'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```