# inBuild Brand Identity A complete profile of **inBuild**'s visual system — colors, typography, components, and personality — extracted from https://www.inbuild.ai/. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/inbuild - Machine-readable JSON: https://characterquilt.com/branding/inbuild.json - Per-page llms.txt: https://characterquilt.com/branding/inbuild/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #244C62 | | Accent | #CCE6F1 | | Body Font | Open Sans | | Heading Font | Open Sans | ## Color Palette - primary: #244C62 - secondary: #CCE6F1 - accent: #CCE6F1 - background: #0D2231 - textPrimary: #0D2231 - link: #0D2231 ## Typography - primary: Open Sans — https://fonts.google.com/specimen/Open+Sans - heading: Open Sans — https://fonts.google.com/specimen/Open+Sans ## Visual Assets - Logo: https://cdn.prod.website-files.com/668c66d3ec599e9ae8279e2c/668c7295dbc7665001080859_inbuild-logo.svg - Favicon: https://cdn.prod.website-files.com/668c66d3ec599e9ae8279e2c/687ab40fa9305fdad3e6bcd4_favicon-32x32.png - Social card (og:image): https://cdn.prod.website-files.com/668c66d3ec599e9ae8279e2c/68f7fae5a4669e6b355cce89_f732018ffc057b0ca6d94b83dd1610e2_homepage_SEO.jpg ## UI Components - buttonPrimary: background=#CCE6F1, textColor=#0D2231, borderRadius=30px, shadow=rgba(7, 25, 47, 0.4) 0px 0px 20px 7px - buttonSecondary: background=#FFFFFF, textColor=#0D2231, borderRadius=30px, shadow=rgba(7, 25, 47, 0.4) 0px 0px 20px 7px ## Brand Personality Tone: professional · Energy: medium · Audience: construction and finance professionals ## inBuild Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **inBuild Blog | The Economic Impact of Construction on Local Communities** - Image: https://cdn.prod.website-files.com/66a1049fdac93ac403669a85/68dc60851db37f443b2abd28_66510023f121ecb956f993b5_brandon-jacoby-JH3R3JP2w4c-unsplash.jpeg - Source: https://www.inbuild.ai/posts/impact-of-construction-on-communities - **inBuild Blog | Construction Finance Insights & AI Innovations** - Image: https://cdn.prod.website-files.com/668c66d3ec599e9ae8279e2c/66e063b5868cbe9682c2f3c7_Blog%20SEO.png - Source: https://www.inbuild.ai/blog - **inBuild Blog | The Rise of Modular and Prefabricated Construction** - Image: https://cdn.prod.website-files.com/66a1049fdac93ac403669a85/68dc60851ce14738714e8445_663bbaae71be4ae78cf49b6e_elvir-k-Xtyh5b5GGX4-unsplash.jpeg - Source: https://www.inbuild.ai/posts/the-rise-of-modular-and-prefabricated-construction - **inBuild Blog | The Critical Role of Accurate Cost Estimation in Construction Projects** - Image: https://cdn.prod.website-files.com/66a1049fdac93ac403669a85/68dc6085499e626691e39117_6632bb14b28e28bd0eedd2d4_tierra-mallorca-NpTbVOkkom8-unsplash.jpeg - Source: https://www.inbuild.ai/posts/critical-role-of-accurate-cost-estimation - **inBuild Blog | Interview with Senior Developer Filipe** - Image: https://cdn.prod.website-files.com/66a1049fdac93ac403669a85/68dc608192577675e7ffa561_64f1c61e8cb6363179e22b84_dev_interview_hero.jpeg - Source: https://www.inbuild.ai/posts/dev-interview - **inBuild Blog | The Future of Green Building: Integrating IoT to Maximize Energy Savings** - Image: https://cdn.prod.website-files.com/66a1049fdac93ac403669a85/68dc608507b520814f08b8db_661f0809456abfc84b0f589e_wonderlane-Jo6CYYLe3fw-unsplash.jpeg - Source: https://www.inbuild.ai/posts/the-future-of-green-building ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "dark", "fonts": [ { "family": "Open Sans", "role": "body" } ], "colors": { "primary": "#244C62", "secondary": "#CCE6F1", "accent": "#CCE6F1", "background": "#0D2231", "textPrimary": "#0D2231", "link": "#0D2231" }, "typography": { "fontFamilies": { "primary": "Open Sans", "heading": "Open Sans" }, "fontStacks": { "heading": [ "PPtelegraf", "sans-serif" ], "body": [ "system-ui", "-apple-system", "BlinkMacSystemFont", "Segoe UI", "Roboto", "Oxygen", "Ubuntu", "Cantarell", "Fira Sans", "Droid Sans", "Helvetica Neue", "sans-serif" ], "paragraph": [ "Open Sans", "sans-serif" ] }, "fontSizes": { "h1": "82px", "h2": "48px", "body": "20px" } }, "spacing": { "baseUnit": 4, "borderRadius": "8px" }, "components": { "buttonPrimary": { "background": "#CCE6F1", "textColor": "#0D2231", "borderRadius": "30px", "borderRadiusCorners": { "topLeft": "30px", "topRight": "30px", "bottomRight": "30px", "bottomLeft": "30px" }, "shadow": "rgba(7, 25, 47, 0.4) 0px 0px 20px 7px" }, "buttonSecondary": { "background": "#FFFFFF", "textColor": "#0D2231", "borderRadius": "30px", "borderRadiusCorners": { "topLeft": "30px", "topRight": "30px", "bottomRight": "30px", "bottomLeft": "30px" }, "shadow": "rgba(7, 25, 47, 0.4) 0px 0px 20px 7px" } }, "images": { "logo": "https://cdn.prod.website-files.com/668c66d3ec599e9ae8279e2c/668c7295dbc7665001080859_inbuild-logo.svg", "favicon": "https://cdn.prod.website-files.com/668c66d3ec599e9ae8279e2c/687ab40fa9305fdad3e6bcd4_favicon-32x32.png", "ogImage": "https://cdn.prod.website-files.com/668c66d3ec599e9ae8279e2c/68f7fae5a4669e6b355cce89_f732018ffc057b0ca6d94b83dd1610e2_homepage_SEO.jpg", "logoHref": "/", "logoAlt": "inBuild Logo" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, medium-sized, located in the body, and matches the brand name 'inBuild'.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "GET STARTED", "reasoning": "Button #0 with the text 'GET STARTED' has a vibrant blue background (#CCE6F1) and action-oriented text, making it the primary CTA." }, "secondary": { "index": 3, "text": "GET STARTED", "reasoning": "Button #3 also has 'GET STARTED' text but with a white background (#FFFFFF), making it a suitable secondary CTA due to its less vibrant appearance." }, "confidence": 0.95 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "construction and finance professionals" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, located in the body, and matches the brand name 'inBuild'.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```