{ "name": "Inception", "slug": "inception", "domain": "https://www.inceptionlabs.ai/", "sources": [ "startups_gallery" ], "branding": { "colorScheme": "light", "fonts": [ { "family": "Inter", "role": "body" }, { "family": "Geist Mono", "role": "monospace" }, { "family": "KMR Apparat Book", "role": "unknown" } ], "colors": { "primary": "#062929", "secondary": "#0000EE", "accent": "#159999", "background": "#041414", "textPrimary": "#041414", "link": "#041414" }, "typography": { "fontFamilies": { "primary": "Inter", "heading": "Inter" }, "fontStacks": { "heading": [ "KMR Apparat Book", "sans-serif" ], "body": [ "sans-serif" ], "paragraph": [ "Inter", "sans-serif" ] }, "fontSizes": { "h1": "64px", "h2": "48px", "body": "14px" } }, "spacing": { "baseUnit": 4, "borderRadius": "0px" }, "components": { "input": { "background": "transparent", "textColor": "#FAF8F0", "borderColor": null, "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" }, "buttonPrimary": { "background": "#159999", "textColor": "#0000EE", "borderRadius": "50px", "borderRadiusCorners": { "topLeft": "50px", "topRight": "50px", "bottomRight": "50px", "bottomLeft": "50px" }, "shadow": "none" }, "buttonSecondary": { "background": "#FFFFFF", "textColor": "#0000EE", "borderRadius": "50px", "borderRadiusCorners": { "topLeft": "50px", "topRight": "50px", "bottomRight": "50px", "bottomLeft": "50px" }, "shadow": "none" } }, "images": { "logo": null, "favicon": "https://framerusercontent.com/images/CmVpEAGEr2HzKSXUSE9Iw1BeiY.png", "ogImage": "https://framerusercontent.com/images/zkp2Xc0QBxseWhTOnrLflgljNk.png" }, "__llm_button_reasoning": { "primary": { "index": 4, "text": "Our Research", "reasoning": "Button #4 has a vibrant and distinct color (#159999) which stands out as a brand color. The text 'Our Research' suggests a strong call to action related to the brand's core offerings." }, "secondary": { "index": 2, "text": "Book a Demo", "reasoning": "Button #2, 'Book a Demo', has a different background color (#FFFFFF) and serves as a secondary action, inviting users to engage further with the product." }, "confidence": 0.95 }, "personality": { "tone": "modern", "energy": "medium", "targetAudience": "tech-savvy professionals" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": false, "llmSucceeded": false, "finalSource": "none" }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } }, "images": [ { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/inception/50e185ec5d.webp", "alt": "Introducing Mercury Edit 2 – Inception", "source_url": "https://www.inceptionlabs.ai/blog/introducing-mercury-edit-2", "image_url": "https://framerusercontent.com/images/tTqwlop8mg4T6wApFJN40Q4mIw.png", "width": 2596, "height": 1988, "bytes": 53209, "query": "site:inceptionlabs.ai", "query_suffix": "site:inceptionlabs.ai" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/inception/5b8400da65.webp", "alt": "Introducing Mercury 2 – Inception", "source_url": "https://www.inceptionlabs.ai/blog/introducing-mercury-2", "image_url": "https://framerusercontent.com/images/YlmBHfRyV14oYHDpXPySfOHx3Ck.png?width=1200&height=630", "width": 1200, "height": 630, "bytes": 80770, "query": "site:inceptionlabs.ai blog", "query_suffix": "site:inceptionlabs.ai blog" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/inception/c48eca9618.webp", "alt": "Mercury dLLM from Inception Labs Powering Microsoft NLWeb – Inception", "source_url": "https://www.inceptionlabs.ai/blog/mercury-and-nlweb", "image_url": "https://framerusercontent.com/images/QcN3NR4UBwxXvEOpAzDo0X4NSY.png", "width": 2834, "height": 1636, "bytes": 30307, "query": "site:inceptionlabs.ai", "query_suffix": "site:inceptionlabs.ai" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/inception/b69edf5176.webp", "alt": "Product – Blog Inception", "source_url": "https://www.inceptionlabs.ai/blog/categories/product", "image_url": "https://framerusercontent.com/images/zkp2Xc0QBxseWhTOnrLflgljNk.png", "width": 1200, "height": 630, "bytes": 114275, "query": "site:inceptionlabs.ai blog", "query_suffix": "site:inceptionlabs.ai blog" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/inception/97d3f3d084.webp", "alt": "Mercury Diffusion LLM Now Available on Azure AI Foundry – Inception", "source_url": "https://www.inceptionlabs.ai/blog/mercury-azure-foundry", "image_url": "https://framerusercontent.com/images/SutoNLjnjduUm5EcBHJG9ljd6ms.png", "width": 2432, "height": 1424, "bytes": 87659, "query": "site:inceptionlabs.ai", "query_suffix": "site:inceptionlabs.ai" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/inception/1e9cc9c8e0.webp", "alt": "Introducing Mercury, the World's First Commercial-Scale Diffusion Large Language Model. – Inception", "source_url": "https://www.inceptionlabs.ai/blog/introducing-mercury", "image_url": "https://framerusercontent.com/images/D3YuGmW9j7oDbXVurN0W8FQ8n1U.png", "width": 1509, "height": 458, "bytes": 25373, "query": "site:inceptionlabs.ai blog", "query_suffix": "site:inceptionlabs.ai blog" } ], "font_resources": [ { "family": "Inter", "google_fonts_url": "https://fonts.google.com/specimen/Inter" }, { "family": "Inter", "google_fonts_url": "https://fonts.google.com/specimen/Inter" } ], "google_fonts_css": "https://fonts.googleapis.com/css2?family=Inter&family=Inter&display=swap", "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.", "page_url": "https://characterquilt.com/branding/inception", "agent_instructions": "You are designing or implementing in Inception's brand identity.\n\n# Brand profile\n- Company: Inception\n- Source: https://www.inceptionlabs.ai/\n- Color scheme: light\n\n# Colors\n- primary: #062929\n- secondary: #0000EE\n- accent: #159999\n- background: #041414\n- textPrimary: #041414\n- link: #041414\n\n# Typography\n- primary: Inter — https://fonts.google.com/specimen/Inter\n- heading: Inter — https://fonts.google.com/specimen/Inter\n\nLoad all fonts at once: \n\n# UI Components\n- input: background=transparent, textColor=#FAF8F0, borderColor=null, borderRadius=0px, shadow=none\n- buttonPrimary: background=#159999, textColor=#0000EE, borderRadius=50px, shadow=none\n- buttonSecondary: background=#FFFFFF, textColor=#0000EE, borderRadius=50px, shadow=none\n\n# Brand voice\n- Tone: modern\n- Energy: medium\n- Audience: tech-savvy professionals\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/inception.json", "page_markdown": "# Inception Brand Identity\n\nA complete profile of **Inception**'s visual system — colors, typography, components, and personality — extracted from https://www.inceptionlabs.ai/. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/inception\n- Machine-readable JSON: https://characterquilt.com/branding/inception.json\n- Per-page llms.txt: https://characterquilt.com/branding/inception/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #062929 |\n| Accent | #159999 |\n| Body Font | Inter |\n| Heading Font | Inter |\n\n## Color Palette\n\n- primary: #062929\n- secondary: #0000EE\n- accent: #159999\n- background: #041414\n- textPrimary: #041414\n- link: #041414\n\n## Typography\n\n- primary: Inter — https://fonts.google.com/specimen/Inter\n- heading: Inter — https://fonts.google.com/specimen/Inter\n\n## Visual Assets\n\n- Favicon: https://framerusercontent.com/images/CmVpEAGEr2HzKSXUSE9Iw1BeiY.png\n- Social card (og:image): https://framerusercontent.com/images/zkp2Xc0QBxseWhTOnrLflgljNk.png\n\n## UI Components\n\n- input: background=transparent, textColor=#FAF8F0, borderColor=null, borderRadius=0px, shadow=none\n- buttonPrimary: background=#159999, textColor=#0000EE, borderRadius=50px, shadow=none\n- buttonSecondary: background=#FFFFFF, textColor=#0000EE, borderRadius=50px, shadow=none\n\n## Brand Personality\n\nTone: modern · Energy: medium · Audience: tech-savvy professionals\n\n## Inception Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **Introducing Mercury Edit 2 – Inception**\n - Image: https://framerusercontent.com/images/tTqwlop8mg4T6wApFJN40Q4mIw.png\n - Source: https://www.inceptionlabs.ai/blog/introducing-mercury-edit-2\n- **Introducing Mercury 2 – Inception**\n - Image: https://framerusercontent.com/images/YlmBHfRyV14oYHDpXPySfOHx3Ck.png?width=1200&height=630\n - Source: https://www.inceptionlabs.ai/blog/introducing-mercury-2\n- **Mercury dLLM from Inception Labs Powering Microsoft NLWeb – Inception**\n - Image: https://framerusercontent.com/images/QcN3NR4UBwxXvEOpAzDo0X4NSY.png\n - Source: https://www.inceptionlabs.ai/blog/mercury-and-nlweb\n- **Product – Blog Inception**\n - Image: https://framerusercontent.com/images/zkp2Xc0QBxseWhTOnrLflgljNk.png\n - Source: https://www.inceptionlabs.ai/blog/categories/product\n- **Mercury Diffusion LLM Now Available on Azure AI Foundry – Inception**\n - Image: https://framerusercontent.com/images/SutoNLjnjduUm5EcBHJG9ljd6ms.png\n - Source: https://www.inceptionlabs.ai/blog/mercury-azure-foundry\n- **Introducing Mercury, the World's First Commercial-Scale Diffusion Large Language Model. – Inception**\n - Image: https://framerusercontent.com/images/D3YuGmW9j7oDbXVurN0W8FQ8n1U.png\n - Source: https://www.inceptionlabs.ai/blog/introducing-mercury\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n \"colorScheme\": \"light\",\n \"fonts\": [\n {\n \"family\": \"Inter\",\n \"role\": \"body\"\n },\n {\n \"family\": \"Geist Mono\",\n \"role\": \"monospace\"\n },\n {\n \"family\": \"KMR Apparat Book\",\n \"role\": \"unknown\"\n }\n ],\n \"colors\": {\n \"primary\": \"#062929\",\n \"secondary\": \"#0000EE\",\n \"accent\": \"#159999\",\n \"background\": \"#041414\",\n \"textPrimary\": \"#041414\",\n \"link\": \"#041414\"\n },\n \"typography\": {\n \"fontFamilies\": {\n \"primary\": \"Inter\",\n \"heading\": \"Inter\"\n },\n \"fontStacks\": {\n \"heading\": [\n \"KMR Apparat Book\",\n \"sans-serif\"\n ],\n \"body\": [\n \"sans-serif\"\n ],\n \"paragraph\": [\n \"Inter\",\n \"sans-serif\"\n ]\n },\n \"fontSizes\": {\n \"h1\": \"64px\",\n \"h2\": \"48px\",\n \"body\": \"14px\"\n }\n },\n \"spacing\": {\n \"baseUnit\": 4,\n \"borderRadius\": \"0px\"\n },\n \"components\": {\n \"input\": {\n \"background\": \"transparent\",\n \"textColor\": \"#FAF8F0\",\n \"borderColor\": null,\n \"borderRadius\": \"0px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"0px\",\n \"topRight\": \"0px\",\n \"bottomRight\": \"0px\",\n \"bottomLeft\": \"0px\"\n },\n \"shadow\": \"none\"\n },\n \"buttonPrimary\": {\n \"background\": \"#159999\",\n \"textColor\": \"#0000EE\",\n \"borderRadius\": \"50px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"50px\",\n \"topRight\": \"50px\",\n \"bottomRight\": \"50px\",\n \"bottomLeft\": \"50px\"\n },\n \"shadow\": \"none\"\n },\n \"buttonSecondary\": {\n \"background\": \"#FFFFFF\",\n \"textColor\": \"#0000EE\",\n \"borderRadius\": \"50px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"50px\",\n \"topRight\": \"50px\",\n \"bottomRight\": \"50px\",\n \"bottomLeft\": \"50px\"\n },\n \"shadow\": \"none\"\n }\n },\n \"images\": {\n \"logo\": null,\n \"favicon\": \"https://framerusercontent.com/images/CmVpEAGEr2HzKSXUSE9Iw1BeiY.png\",\n \"ogImage\": \"https://framerusercontent.com/images/zkp2Xc0QBxseWhTOnrLflgljNk.png\"\n },\n \"__llm_button_reasoning\": {\n \"primary\": {\n \"index\": 4,\n \"text\": \"Our Research\",\n \"reasoning\": \"Button #4 has a vibrant and distinct color (#159999) which stands out as a brand color. The text 'Our Research' suggests a strong call to action related to the brand's core offerings.\"\n },\n \"secondary\": {\n \"index\": 2,\n \"text\": \"Book a Demo\",\n \"reasoning\": \"Button #2, 'Book a Demo', has a different background color (#FFFFFF) and serves as a secondary action, inviting users to engage further with the product.\"\n },\n \"confidence\": 0.95\n },\n \"personality\": {\n \"tone\": \"modern\",\n \"energy\": \"medium\",\n \"targetAudience\": \"tech-savvy professionals\"\n },\n \"designSystem\": {\n \"framework\": \"custom\",\n \"componentLibrary\": \"\"\n },\n \"confidence\": {\n \"buttons\": 0.95,\n \"colors\": 0.9,\n \"overall\": 0.925\n },\n \"__llm_metadata\": {\n \"logoSelection\": {\n \"llmCalled\": false,\n \"llmSucceeded\": false,\n \"finalSource\": \"none\"\n },\n \"buttonClassification\": {\n \"llmCalled\": true,\n \"llmSucceeded\": true\n }\n }\n}\n```\n" }