# Inception Brand Identity

A complete profile of **Inception**'s visual system — colors, typography, components, and personality — extracted from https://www.inceptionlabs.ai/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/inception
- Machine-readable JSON: https://characterquilt.com/branding/inception.json
- Per-page llms.txt: https://characterquilt.com/branding/inception/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #062929 |
| Accent | #159999 |
| Body Font | Inter |
| Heading Font | Inter |

## Color Palette

- primary: #062929
- secondary: #0000EE
- accent: #159999
- background: #041414
- textPrimary: #041414
- link: #041414

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Inter — https://fonts.google.com/specimen/Inter

## Visual Assets

- Favicon: https://framerusercontent.com/images/CmVpEAGEr2HzKSXUSE9Iw1BeiY.png
- Social card (og:image): https://framerusercontent.com/images/zkp2Xc0QBxseWhTOnrLflgljNk.png

## UI Components

- input: background=transparent, textColor=#FAF8F0, borderColor=null, borderRadius=0px, shadow=none
- buttonPrimary: background=#159999, textColor=#0000EE, borderRadius=50px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#0000EE, borderRadius=50px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy professionals

## Inception Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Introducing Mercury Edit 2 – Inception**
  - Image: https://framerusercontent.com/images/tTqwlop8mg4T6wApFJN40Q4mIw.png
  - Source: https://www.inceptionlabs.ai/blog/introducing-mercury-edit-2
- **Introducing Mercury 2 – Inception**
  - Image: https://framerusercontent.com/images/YlmBHfRyV14oYHDpXPySfOHx3Ck.png?width=1200&height=630
  - Source: https://www.inceptionlabs.ai/blog/introducing-mercury-2
- **Mercury dLLM from Inception Labs Powering Microsoft NLWeb – Inception**
  - Image: https://framerusercontent.com/images/QcN3NR4UBwxXvEOpAzDo0X4NSY.png
  - Source: https://www.inceptionlabs.ai/blog/mercury-and-nlweb
- **Product – Blog Inception**
  - Image: https://framerusercontent.com/images/zkp2Xc0QBxseWhTOnrLflgljNk.png
  - Source: https://www.inceptionlabs.ai/blog/categories/product
- **Mercury Diffusion LLM Now Available on Azure AI Foundry – Inception**
  - Image: https://framerusercontent.com/images/SutoNLjnjduUm5EcBHJG9ljd6ms.png
  - Source: https://www.inceptionlabs.ai/blog/mercury-azure-foundry
- **Introducing Mercury, the World's First Commercial-Scale Diffusion Large  Language Model. – Inception**
  - Image: https://framerusercontent.com/images/D3YuGmW9j7oDbXVurN0W8FQ8n1U.png
  - Source: https://www.inceptionlabs.ai/blog/introducing-mercury

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Geist Mono",
      "role": "monospace"
    },
    {
      "family": "KMR Apparat Book",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#062929",
    "secondary": "#0000EE",
    "accent": "#159999",
    "background": "#041414",
    "textPrimary": "#041414",
    "link": "#041414"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "KMR Apparat Book",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "48px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#FAF8F0",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#159999",
      "textColor": "#0000EE",
      "borderRadius": "50px",
      "borderRadiusCorners": {
        "topLeft": "50px",
        "topRight": "50px",
        "bottomRight": "50px",
        "bottomLeft": "50px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#0000EE",
      "borderRadius": "50px",
      "borderRadiusCorners": {
        "topLeft": "50px",
        "topRight": "50px",
        "bottomRight": "50px",
        "bottomLeft": "50px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": null,
    "favicon": "https://framerusercontent.com/images/CmVpEAGEr2HzKSXUSE9Iw1BeiY.png",
    "ogImage": "https://framerusercontent.com/images/zkp2Xc0QBxseWhTOnrLflgljNk.png"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 4,
      "text": "Our Research",
      "reasoning": "Button #4 has a vibrant and distinct color (#159999) which stands out as a brand color. The text 'Our Research' suggests a strong call to action related to the brand's core offerings."
    },
    "secondary": {
      "index": 2,
      "text": "Book a Demo",
      "reasoning": "Button #2, 'Book a Demo', has a different background color (#FFFFFF) and serves as a secondary action, inviting users to engage further with the product."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none"
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```