# Inconvo Brand Identity

A complete profile of **Inconvo**'s visual system — colors, typography, components, and personality — extracted from https://inconvo.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/inconvo
- Machine-readable JSON: https://characterquilt.com/branding/inconvo.json
- Per-page llms.txt: https://characterquilt.com/branding/inconvo/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #FFEDD5 |
| Accent | #FFEDD5 |
| Body Font | Inter |
| Heading Font | Inter |

## Color Palette

- primary: #FFEDD5
- secondary: #374151
- accent: #FFEDD5
- background: #FFFFFF
- textPrimary: #000000
- link: #4A5565

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Inter — https://fonts.google.com/specimen/Inter

## Visual Assets

- Logo: https://inconvo.com/_astro/banner.tyiKRzs5_Z17uD9k.svg
- Favicon: https://inconvo.com/favicon.svg
- Social card (og:image): https://inconvo.com/heronew.png

## UI Components

- input: background=#F9FAFB, textColor=#111827, borderColor=#D1D5DB, borderRadius=3px, shadow=none
- buttonPrimary: background=#FFEDD5, textColor=#EA580C, borderRadius=8px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#000000, borderColor=#000000, borderRadius=4px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: tech professionals

## Inconvo Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Inconvo | Build Reliable Data Agents**
  - Image: https://inconvo.com/logo.png
  - Source: https://inconvo.com/
- **Connect | Inconvo**
  - Image: https://inconvo.com/_astro/connection.DMGCeTCc_382vr.webp
  - Source: https://inconvo.com/docs/guides/connect/
- **Inconvo | Build Reliable Data Agents**
  - Image: https://inconvo.com/heronew.png
  - Source: https://inconvo.com/
- **Blog | Inconvo**
  - Image: https://inconvo.com/blog/images/how-we-built-inconvo.png
  - Source: https://inconvo.com/blog/
- **Blog | Inconvo**
  - Image: https://inconvo.com/blog/images/inconvo-oss.png
  - Source: https://inconvo.com/blog/
- **Blog | Inconvo**
  - Image: https://inconvo.com/blog/images/inconvo-mcp.png
  - Source: https://inconvo.com/blog/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Bricolage Grotesque",
      "role": "unknown"
    },
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#FFEDD5",
    "secondary": "#374151",
    "accent": "#FFEDD5",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#4A5565"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Bricolage Grotesque",
        "Inter",
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "body": [
        "Bricolage Grotesque",
        "Inter",
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "Bricolage Grotesque",
        "Inter",
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "36px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "input": {
      "background": "#F9FAFB",
      "textColor": "#111827",
      "borderColor": "#D1D5DB",
      "borderRadius": "3px",
      "borderRadiusCorners": {
        "topLeft": "3px",
        "topRight": "3px",
        "bottomRight": "3px",
        "bottomLeft": "3px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#FFEDD5",
      "textColor": "#EA580C",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderColor": "#000000",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://inconvo.com/_astro/banner.tyiKRzs5_Z17uD9k.svg",
    "favicon": "https://inconvo.com/favicon.svg",
    "ogImage": "https://inconvo.com/heronew.png",
    "logoHref": "/",
    "logoAlt": "Inconvo logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and has alt text matching the brand 'Inconvo'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 3,
      "text": "Get started free Get started",
      "reasoning": "Button #3 has a vibrant orange background (#FFEDD5) and action-oriented text 'Get started free Get started', making it the most prominent CTA."
    },
    "secondary": {
      "index": 5,
      "text": "Request a demo",
      "reasoning": "Button #5 has a contrasting white background (#FFFFFF) and offers a secondary action 'Request a demo', making it suitable as a secondary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and has alt text matching the brand 'Inconvo'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```