# Indivio Brand Identity

A complete profile of **Indivio**'s visual system — colors, typography, components, and personality — extracted from https://www.indiv.io. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/indivio
- Machine-readable JSON: https://characterquilt.com/branding/indivio.json
- Per-page llms.txt: https://characterquilt.com/branding/indivio/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #4E64DF |
| Accent | #4E64DF |
| Body Font | Roobert-Medium |
| Heading Font | Roobert-SemiBold |

## Color Palette

- primary: #4E64DF
- secondary: #800000
- accent: #4E64DF
- background: #F4F4F5
- textPrimary: #151523
- link: #49495A

## Typography

- primary: Roobert-Medium — https://fonts.google.com/specimen/Roobert-Medium
- heading: Roobert-SemiBold — https://fonts.google.com/specimen/Roobert-SemiBold

## Visual Assets

- Logo: https://photosaya.io/images/2024/07/09/toto12-ezgif.com-resize.gif
- Favicon: https://photosaya.io/images/2024/07/09/LOGO.png
- Social card (og:image): https://imgstore.io/images/2026/02/16/bandar-toto-macau.jpeg

## UI Components

- input: background=#FFFFFF, textColor=#151523, borderColor=null, borderRadius=12px, shadow=none
- buttonPrimary: background=#4E64DF, textColor=#FFFFFF, borderRadius=12px, shadow=none
- buttonSecondary: background=#800000, textColor=#FFFFFF, borderRadius=10px, shadow=rgba(0, 0, 0, 0.2) 0px 2px 6px 0px

## Brand Personality

Tone: bold · Energy: high · Audience: guitar enthusiasts and musicians

## Indivio Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Indivio Media | LinkedIn**
  - Image: https://media.licdn.com/dms/image/v2/C4D0BAQEicrDmaWaL1w/company-logo_200_200/company-logo_200_200/0/1631334625334?e=2147483647&v=beta&t=O075OZ_ZUJndiuFUIJSGRNWc3jABlT-buKm0RWK9gEc
  - Source: https://www.linkedin.com/company/indivio-media
- **Indivio | Software & Web Solutions for Schools & Small Businesses in India**
  - Image: https://indivio.in/images/indivio.png
  - Source: https://indivio.in/
- **Cloudinary Extends Video Capabilities with Indivio Acquisition**
  - Image: https://www.cmswire.com/-/media/565309f919834940b280cb0f96211f96.ashx
  - Source: https://www.cmswire.com/digital-marketing/cloudinary-acquires-video-software-provider-indivio/
- **Indivio | Software & Web Solutions for Schools & Small Businesses in India**
  - Image: https://indivio.in/images/logo.png
  - Source: https://indivio.in/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Roobert-SemiBold",
      "role": "heading"
    },
    {
      "family": "Roobert-Medium",
      "role": "body"
    },
    {
      "family": "SharpGrotesk-Bold",
      "role": "display"
    }
  ],
  "colors": {
    "primary": "#4E64DF",
    "secondary": "#800000",
    "accent": "#4E64DF",
    "background": "#F4F4F5",
    "textPrimary": "#151523",
    "link": "#49495A"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Roobert-Medium",
      "heading": "Roobert-SemiBold"
    },
    "fontStacks": {
      "heading": [
        "SharpGrotesk-Bold",
        "Arial Black",
        "Helvetica",
        "sans-serif"
      ],
      "body": [
        "Roobert-Medium",
        "Helvetica",
        "sans-serif"
      ],
      "paragraph": [
        "Roobert-Medium",
        "Helvetica",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "24px",
      "h2": "28px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#151523",
      "borderColor": null,
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "12px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#4E64DF",
      "textColor": "#FFFFFF",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#800000",
      "textColor": "#FFFFFF",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "rgba(0, 0, 0, 0.2) 0px 2px 6px 0px"
    }
  },
  "images": {
    "logo": "https://photosaya.io/images/2024/07/09/toto12-ezgif.com-resize.gif",
    "favicon": "https://photosaya.io/images/2024/07/09/LOGO.png",
    "ogImage": "https://imgstore.io/images/2026/02/16/bandar-toto-macau.jpeg",
    "logoHref": "https://www.theguitarjournal.com/162-easy-songs-to-play-on-guitar/",
    "logoAlt": "TOTO12 Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and matches the brand inferred from the page title and URL ('TOTO12').",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 7,
      "text": "Shop All Designs",
      "reasoning": "Button #2 has a vibrant blue background (#4E64DF), which is a strong indicator of a primary CTA. The text 'Shop All Designs' is action-oriented, making it suitable as the main call-to-action."
    },
    "secondary": {
      "index": 40,
      "text": "LOGIN DISINI",
      "reasoning": "Button #4 has a different vibrant color (#800000) and serves as a secondary action with the text 'LOGIN DISINI', which is less prominent than the primary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "bold",
    "energy": "high",
    "targetAudience": "guitar enthusiasts and musicians"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and matches the brand inferred from the page title and URL ('TOTO12').",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```