# InfluxData Brand Identity

A complete profile of **InfluxData**'s visual system — colors, typography, components, and personality — extracted from https://influxdata.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/influxdata
- Machine-readable JSON: https://characterquilt.com/branding/influxdata.json
- Per-page llms.txt: https://characterquilt.com/branding/influxdata/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #9B2AFF |
| Accent | #020A47 |
| Body Font | Proxima Nova |
| Heading Font | Proxima Nova |

## Color Palette

- primary: #9B2AFF
- secondary: #1A2050
- accent: #020A47
- background: #FFFFFF
- textPrimary: #020A47
- link: #020A47

## Typography

- primary: Proxima Nova — https://fonts.google.com/specimen/Proxima+Nova
- heading: Proxima Nova — https://fonts.google.com/specimen/Proxima+Nova

## Visual Assets

- Logo: https://www.influxdata.com/images/influxdata_full_white.svg
- Favicon: https://www.influxdata.com/images/cubo.ico

## UI Components

- buttonPrimary: background=#020A47, textColor=#171717, borderRadius=0px, shadow=none
- buttonSecondary: background=#F2F4F6, textColor=#FFFFFF, borderRadius=10px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: developers and IT professionals

## InfluxData Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Time Series Platform - InfluxDB 1.x**
  - Image: https://images.ctfassets.net/o7xu9whrs0u9/6pq8ZC4QE5P2xKViLwrOVz/ca4326255197f52b83839e17b7c0b17d/Influx-1.0-Diagram_04.20.2020v2.png
  - Source: https://www.influxdata.com/time-series-platform/
- **InfluxData Blog**
  - Image: https://images.ctfassets.net/o7xu9whrs0u9/4MSZrM7zSkrxbWRnDJAAHg/e38df83c377a1bfe310a9a9e7f7e411c/What%C3%A2__s_New_in_InfluxDB_3.9__3_.png
  - Source: https://www.influxdata.com/blog/
- **SNMP Agent Protocol Monitoring**
  - Image: https://www.influxdata.com/images/legacy-uploads/snmp-integration-influxdata-architecture.png
  - Source: https://www.influxdata.com/integration/snmp/
- **The Blog in numbers, a look at mid 2021 - The Blog of Jorge de la Cruz**
  - Image: https://jorgedelacruz.uk/wp-content/uploads/2021/06/stats-EN-2021-banner.png
  - Source: https://www.influxdata.com/community-showcases/the-blog-in-numbers-a-look-at-mid-2021/
- **InfluxData Blog**
  - Image: https://images.ctfassets.net/o7xu9whrs0u9/3TnRJVFYug1O2NRbLiUMoB/9468451c1527b141548669214eb3dd8c/1200x628_no_logo.jpg
  - Source: https://www.influxdata.com/blog/page/2/
- **Google Cloud Monitoring**
  - Image: https://images.ctfassets.net/o7xu9whrs0u9/dq7emJj99UKJlVlQbKA9e/9091f5dde8088c8cd3e1bbe6b3f76622/GCP-On-Premises-Diagram_02.15.2022v1.png
  - Source: https://www.influxdata.com/solutions/google-cloud/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Proxima Nova",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#9B2AFF",
    "secondary": "#1A2050",
    "accent": "#020A47",
    "background": "#FFFFFF",
    "textPrimary": "#020A47",
    "link": "#020A47"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Proxima Nova",
      "heading": "Proxima Nova"
    },
    "fontStacks": {
      "heading": [
        "Proxima-Nova",
        "sans-serif"
      ],
      "body": [
        "Proxima-Nova",
        "sans-serif"
      ],
      "paragraph": [
        "Proxima-Nova",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "24px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "14px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#020A47",
      "textColor": "#171717",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F2F4F6",
      "textColor": "#FFFFFF",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.influxdata.com/images/influxdata_full_white.svg",
    "favicon": "https://www.influxdata.com/images/cubo.ico",
    "ogImage": null,
    "logoHref": "/",
    "logoAlt": "logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'InfluxData'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Get InfluxDB\n                      Contact Sales",
      "reasoning": "Button #1 uses the vibrant brand color #020A47, which is a strong indicator of a primary CTA. The text 'Get InfluxDB' is action-oriented, making it the main call-to-action."
    },
    "secondary": {
      "index": 2,
      "text": "Learn More",
      "reasoning": "Button #2 has a different background color (#F2F4F6) and serves as a secondary action with the text 'Learn More', which is typical for secondary CTAs."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "developers and IT professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'InfluxData'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```