# Infracost Brand Identity

A complete profile of **Infracost**'s visual system — colors, typography, components, and personality — extracted from https://infracost.io. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/infracost
- Machine-readable JSON: https://characterquilt.com/branding/infracost.json
- Per-page llms.txt: https://characterquilt.com/branding/infracost/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #1B1B42 |
| Accent | #D629AE |
| Body Font | Roboto |
| Heading Font | Jost |

## Color Palette

- primary: #1B1B42
- secondary: #1863DC
- accent: #D629AE
- background: #FFFFFF
- textPrimary: #D629AE
- link: #D629AE

## Typography

- primary: Roboto — https://fonts.google.com/specimen/Roboto
- heading: Jost — https://fonts.google.com/specimen/Jost

## Visual Assets

- Logo: data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==
- Favicon: https://www.infracost.io/wp-content/uploads/2023/10/cropped-Thin-bezel-32x32.png
- Social card (og:image): https://www.infracost.io/wp-content/uploads/2023/10/Icon.jpeg

## UI Components

- buttonPrimary: background=#D629AE, textColor=#FFFFFF, borderRadius=3px, shadow=none
- buttonSecondary: background=#FCFCFC, textColor=#D629AE, borderColor=#D629AE, borderRadius=3px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: businesses and IT professionals

## Infracost Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **AutoFix pull requests | Infracost**
  - Image: https://www.infracost.io/docs/assets/images/issue-browse-4d729e15486ab53cd3c451648ff6b6b0.png
  - Source: https://www.infracost.io/docs/infracost_cloud/autofix/
- **Infracost Blog: Everything About Cloud Cost Optimization**
  - Image: https://www.infracost.io/wp-content/uploads/2026/03/fees-768x314.png
  - Source: https://www.infracost.io/blog/
- **AutoFix pull requests | Infracost**
  - Image: https://www.infracost.io/docs/assets/images/autofix-pr-0ebfb7d5d4e3bcdc81ceabb8d2bc7bdc.png
  - Source: https://www.infracost.io/docs/infracost_cloud/autofix/
- **Cloud Cost Optimization: Your Guide to Reducing Cloud Infrastructure Bills**
  - Image: https://www.infracost.io/wp-content/uploads/2023/11/Understand-Your-Cloud-Costs-1024x574.png
  - Source: https://www.infracost.io/blog/cloud-cost-optimization-your-guide-to-reducing-cloud-infrastructure-bills/
- **AutoFix pull requests | Infracost**
  - Image: https://www.infracost.io/docs/assets/images/autofix-created-7890fe432d8e622b317d14dc961e2936.png
  - Source: https://www.infracost.io/docs/infracost_cloud/autofix/
- **AutoFix pull requests | Infracost**
  - Image: https://www.infracost.io/docs/assets/images/diff-498023e7e1f29d528f0843b0b92516b3.png
  - Source: https://www.infracost.io/docs/infracost_cloud/autofix/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Roboto",
      "role": "body"
    },
    {
      "family": "Jost",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#1B1B42",
    "secondary": "#1863DC",
    "accent": "#D629AE",
    "background": "#FFFFFF",
    "textPrimary": "#D629AE",
    "link": "#D629AE"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Roboto",
      "heading": "Jost"
    },
    "fontStacks": {
      "heading": [
        "Roboto",
        "sans-serif"
      ],
      "body": [
        "Roboto",
        "sans-serif"
      ],
      "paragraph": [
        "Roboto",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "28px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "6px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#D629AE",
      "textColor": "#FFFFFF",
      "borderRadius": "3px",
      "borderRadiusCorners": {
        "topLeft": "3px",
        "topRight": "3px",
        "bottomRight": "3px",
        "bottomLeft": "3px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FCFCFC",
      "textColor": "#D629AE",
      "borderColor": "#D629AE",
      "borderRadius": "3px",
      "borderRadiusCorners": {
        "topLeft": "3px",
        "topRight": "3px",
        "bottomRight": "3px",
        "bottomLeft": "3px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==",
    "favicon": "https://www.infracost.io/wp-content/uploads/2023/10/cropped-Thin-bezel-32x32.png",
    "ogImage": "https://www.infracost.io/wp-content/uploads/2023/10/Icon.jpeg",
    "logoHref": "https://www.infracost.io/",
    "logoAlt": "Infracost"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 2,
    "reasoning": "Selected #1 because it is located in the header, links to the homepage, and matches the brand name 'Infracost'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 3,
      "text": "Start Free Trial",
      "reasoning": "Button #3 'Start Free Trial' uses the vibrant brand color #D629AE and has action-oriented text, making it the primary CTA."
    },
    "secondary": {
      "index": 2,
      "text": "Request Live Demo",
      "reasoning": "Button #10 'Request Live Demo' has a different background color (#FCFCFC) and serves as a secondary action, complementing the primary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "businesses and IT professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 1,
        "selectedLogoReasoning": "Selected #1 because it is located in the header, links to the homepage, and matches the brand name 'Infracost'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```