# Inkeep Brand Identity

A complete profile of **Inkeep**'s visual system — colors, typography, components, and personality — extracted from https://inkeep.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/inkeep
- Machine-readable JSON: https://characterquilt.com/branding/inkeep.json
- Per-page llms.txt: https://characterquilt.com/branding/inkeep/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #238636 |
| Accent | #3784FF |
| Body Font | Inter |
| Heading Font | neueHaasGroteskDisplayPro |

## Color Palette

- primary: #238636
- accent: #3784FF
- background: #FBF9F4
- textPrimary: #231F20
- link: #3784FF

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: neueHaasGroteskDisplayPro — https://fonts.google.com/specimen/neueHaasGroteskDisplayPro

## Visual Assets

- Logo: https://inkeep.com/images/logos/logo-with-text-black.svg?dpl=dpl_Mcs1v9FeA3ApQMuLHih2YLiSjAG6
- Favicon: https://inkeep.com/icon.png?icon.25eb3e7e.png
- Social card (og:image): https://inkeep.com/images/og-image.png

## UI Components

- input: background=#FBF9F4, textColor=#231F20, borderColor=#EBF0F5, borderRadius=41943000px, shadow=none
- buttonPrimary: background=#3784FF, textColor=#FFFFFF, borderRadius=41943000px, shadow=none
- buttonSecondary: background=#FFF5E1, textColor=#231F20, borderColor=#231F20, borderRadius=41943000px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: business professionals

## Inkeep Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Inkeep vs Agentforce: Key Differences To Know**
  - Image: https://inkeep.com/images/blog/PreCompass/inkeep-vs-agentforce/agentforce.png
  - Source: https://inkeep.com/blog/inkeep-vs-agentforce
- **Keep - a copilot for support teams**
  - Image: https://inkeep.com/images/blog/PreCompass/copilot-for-support-teams/demo-preview.jpg
  - Source: https://inkeep.com/blog/copilot-for-support-teams
- **It's going to be a decade of Agents': Why this Director of CX thinks  Reliability is the Only AI Metric That Matters**
  - Image: https://inkeep.com/images/blog/PreCompass/praveen-koushik-cx-leader-reliability-ai-metric/thumbnail.png
  - Source: https://inkeep.com/blog/praveen-koushik-cx-leader-reliability-ai-metric
- **Context Engineering: The Real Reason AI Agents Fail in Production**
  - Image: https://inkeep.com/_next/image?url=%2Fimages%2Fblog%2Finkeep.png&w=3840&q=75&dpl=dpl_7EwdhgquGWBgayhEmBMUqoQrDwmx
  - Source: https://inkeep.com/blog/context-engineering-why-agents-fail
- **Live Debugger, Traces, and OTEL Telemetry - Inkeep Open Source Docs**
  - Image: https://docs.inkeep.com/images/trace-overview.png
  - Source: https://docs.inkeep.com/get-started/traces

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "neueHaasGroteskDisplayPro",
      "role": "heading"
    },
    {
      "family": "JetBrains Mono",
      "role": "monospace"
    },
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#238636",
    "accent": "#3784FF",
    "background": "#FBF9F4",
    "textPrimary": "#231F20",
    "link": "#3784FF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "neueHaasGroteskDisplayPro"
    },
    "fontStacks": {
      "heading": [
        "neueHaasGroteskDisplayPro"
      ],
      "body": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "Noto Serif",
        "Noto Serif Fallback"
      ]
    },
    "fontSizes": {
      "h1": "46px",
      "h2": "44px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 10,
    "borderRadius": "8px"
  },
  "components": {
    "input": {
      "background": "#FBF9F4",
      "textColor": "#231F20",
      "borderColor": "#EBF0F5",
      "borderRadius": "41943000px",
      "borderRadiusCorners": {
        "topLeft": "41943000px",
        "topRight": "41943000px",
        "bottomRight": "41943000px",
        "bottomLeft": "41943000px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#3784FF",
      "textColor": "#FFFFFF",
      "borderRadius": "41943000px",
      "borderRadiusCorners": {
        "topLeft": "41943000px",
        "topRight": "41943000px",
        "bottomRight": "41943000px",
        "bottomLeft": "41943000px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFF5E1",
      "textColor": "#231F20",
      "borderColor": "#231F20",
      "borderRadius": "41943000px",
      "borderRadiusCorners": {
        "topLeft": "41943000px",
        "topRight": "41943000px",
        "bottomRight": "41943000px",
        "bottomLeft": "41943000px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://inkeep.com/images/logos/logo-with-text-black.svg?dpl=dpl_Mcs1v9FeA3ApQMuLHih2YLiSjAG6",
    "favicon": "https://inkeep.com/icon.png?icon.25eb3e7e.png",
    "ogImage": "https://inkeep.com/images/og-image.png",
    "logoHref": "/",
    "logoAlt": "Inkeep Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, medium-sized, and located in the body with a source URL that matches the brand name 'Inkeep'. It links to the homepage, making it the primary brand logo.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get a demo",
      "reasoning": "Button #1 is the primary CTA because it uses the vibrant brand color #3784FF, which is consistent with the accent color. The text 'Get a demo' is action-oriented, making it a strong primary call-to-action."
    },
    "secondary": {
      "index": 12,
      "text": "Learn More",
      "reasoning": "Button #0 is selected as the secondary CTA because it has a different background color (#FFF5E1) and offers a less prominent action ('Learn More'), which complements the primary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and located in the body with a source URL that matches the brand name 'Inkeep'. It links to the homepage, making it the primary brand logo.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```