# InnaMed Brand Identity

A complete profile of **InnaMed**'s visual system — colors, typography, components, and personality — extracted from http://www.InnaMed.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/innamed
- Machine-readable JSON: https://characterquilt.com/branding/innamed.json
- Per-page llms.txt: https://characterquilt.com/branding/innamed/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #1E1E3F |
| Accent | #191934 |
| Body Font | Inter |
| Heading Font | Inter |

## Color Palette

- primary: #1E1E3F
- secondary: #191934
- accent: #191934
- background: #0F0F23
- textPrimary: #0F0F23
- link: #0F0F23

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Inter — https://fonts.google.com/specimen/Inter

## UI Components

- buttonPrimary: background=#191934, textColor=#000000, borderRadius=8px, shadow=none
- buttonSecondary: background=#0F0F23, textColor=#000000, borderRadius=8px, shadow=none

## Brand Personality

Tone: bold · Energy: high · Audience: gamblers and sports bettors in India

## InnaMed Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **InnaMed — Republic**
  - Image: https://uploads.republic.com/p/offerings/slider_media_items/previews/default_2x/000/001/848/1848-1636531291-23adc64567bd9dd4a8bdea9fe07bb40022587ca1.jpg
  - Source: https://republic.com/innamed
- **InnaMed - Arora Project**
  - Image: https://www.aroraproject.co/wp-content/uploads/2021/08/innamed.jpg
  - Source: https://www.aroraproject.co/portfolio/innamed/
- **InnaMed (YC W17) Updates, Team, and Funding Progress | Wefunder, Home of  the Community Round**
  - Image: https://ucarecdn.com/c3e592cc-2542-4c03-9e18-f60231c7e30d/-/format/auto/-/quality/smart/-/preview/
  - Source: https://wefunder.com/innamed
- **InnaMed (YC W17) Updates, Team, and Funding Progress | Wefunder, Home of  the Community Round**
  - Image: https://ucarecdn.com/d52da428-5be3-4f00-9d1d-de7da2322438/-/format/auto/-/quality/smart/-/preview/
  - Source: https://wefunder.com/innamed
- **InnaMed (YC W17) Updates, Team, and Funding Progress | Wefunder, Home of  the Community Round**
  - Image: https://ucarecdn.com/24d1b7f9-20d3-444f-8716-5beb39562b25/-/format/auto/-/quality/smart/-/preview/
  - Source: https://wefunder.com/innamed
- **InnaMed (YC W17) Updates, Team, and Funding Progress | Wefunder, Home of  the Community Round**
  - Image: https://ucarecdn.com/062a9df3-c76d-4bd7-b243-247f424a0c1c/-/format/auto/-/quality/smart/-/preview/
  - Source: https://wefunder.com/innamed

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#1E1E3F",
    "secondary": "#191934",
    "accent": "#191934",
    "background": "#0F0F23",
    "textPrimary": "#0F0F23",
    "link": "#0F0F23"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "-apple-system",
        "BlinkMacSystemFont",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "-apple-system",
        "BlinkMacSystemFont",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "-apple-system",
        "BlinkMacSystemFont",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "36px",
      "h2": "18px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "12px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#191934",
      "textColor": "#000000",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#0F0F23",
      "textColor": "#000000",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": null,
    "favicon": null,
    "ogImage": null
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 2,
      "text": "Sign up",
      "reasoning": "Button #2 has a vibrant background color (#191934) and action-oriented text ('Sign up'), making it the primary CTA."
    },
    "secondary": {
      "index": 1,
      "text": "Sign Up & Claim Bonus",
      "reasoning": "Button #1 has a different background color (#0F0F23) and serves as a secondary action with the text 'Sign Up & Claim Bonus'."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "bold",
    "energy": "high",
    "targetAudience": "gamblers and sports bettors in India"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none"
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```