# Inspectify Brand Identity

A complete profile of **Inspectify**'s visual system — colors, typography, components, and personality — extracted from http://www.inspectify.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/inspectify
- Machine-readable JSON: https://characterquilt.com/branding/inspectify.json
- Per-page llms.txt: https://characterquilt.com/branding/inspectify/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #D5E2E6 |
| Accent | #2C6F84 |
| Body Font | Nunito Sans |
| Heading Font | Nunito Sans |

## Color Palette

- primary: #D5E2E6
- secondary: #130621
- accent: #2C6F84
- background: #FFFFFF
- textPrimary: #2C6F84
- link: #2C6F84

## Typography

- primary: Nunito Sans — https://fonts.google.com/specimen/Nunito+Sans
- heading: Nunito Sans — https://fonts.google.com/specimen/Nunito+Sans

## Visual Assets

- Logo: 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- Favicon: https://cdn.prod.website-files.com/6242bf39bce3e6a7a5c97390/6242bf39bce3e67305c973ea_favicon%202.png

## UI Components

- buttonPrimary: background=#2C6F84, textColor=#FFFFFF, borderRadius=4px, shadow=none
- buttonSecondary: background=#F0FDF8, textColor=#4B4B4B, borderRadius=0px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: homeowners and property managers

## Inspectify Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Watch: Institutionalizing and Innovating Single Family Rentals**
  - Image: https://cdn.prod.website-files.com/6242bf39bce3e6c89cc973b7/65145b5606cecfa29abddc4e_IMG_2003.JPG
  - Source: https://www.inspectify.com/blog/panel-institutionalizing-and-innovating-single-family-rentals
- **2023 Year in Review: The Soft Landing**
  - Image: https://cdn.prod.website-files.com/6242bf39bce3e6c89cc973b7/659f2c19c666c9dff3241f16_plane-takes-off-from-airport.jpeg
  - Source: https://www.inspectify.com/blog/2023-year-in-review-the-soft-landing
- **The Efficiency Frontier: A Case Study in Scaling Without Adding Headcount**
  - Image: https://cdn.prod.website-files.com/6242bf39bce3e6c89cc973b7/69810d120ed44fd50b45bc99_operational%20efficiency%20blog%20hero.jpg
  - Source: https://www.inspectify.com/blog/the-efficiency-frontier
- **Property Inspection Blog - Inspectify**
  - Image: https://cdn.prod.website-files.com/6242bf39bce3e6c89cc973b7/68ff9bceda5f1c1b62ba1f05_appraisify%20graphic%20banner.png
  - Source: https://www.inspectify.com/blog
- **AI-Driven Inspections: The Future of Insurance Data Collection**
  - Image: https://cdn.prod.website-files.com/6242bf39bce3e6c89cc973b7/69445512ed316b5e3032e45c_inspectify%20ai%20logo%2016x9.png
  - Source: https://www.inspectify.com/blog/ai-inspections-insurance
- **Everything REIs Need to Know About Inspections**
  - Image: https://i.vimeocdn.com/video/1451278682-895cdf9c43d4f09cc4761d923eece4549c5e457201f0a27ead3c7d51b6f5fea1-d?f=webp
  - Source: https://www.inspectify.com/blog/watch-inspectify-ceo-josh-jensen-explain-what-reis-need-to-know-about-inspections

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Nunito Sans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#D5E2E6",
    "secondary": "#130621",
    "accent": "#2C6F84",
    "background": "#FFFFFF",
    "textPrimary": "#2C6F84",
    "link": "#2C6F84"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Nunito Sans",
      "heading": "Nunito Sans"
    },
    "fontStacks": {
      "heading": [
        "Nunito Sans",
        "sans-serif"
      ],
      "body": [
        "Nunito Sans",
        "sans-serif"
      ],
      "paragraph": [
        "Nunito Sans",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "36px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#2C6F84",
      "textColor": "#FFFFFF",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F0FDF8",
      "textColor": "#4B4B4B",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": 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      "reasoning": "Button #1 with text 'Get in touch' has a different background color (#F0FDF8) and serves as a secondary action, complementing the primary CTA."
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    "energy": "medium",
    "targetAudience": "homeowners and property managers"
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  "designSystem": {
    "framework": "custom",
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    "buttons": 0.95,
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  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
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        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, aligning with the brand 'Inspectify'.",
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      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```