# Instant Labs Brand Identity

A complete profile of **Instant Labs**'s visual system — colors, typography, components, and personality — extracted from https://instant.ca. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/instant-labs
- Machine-readable JSON: https://characterquilt.com/branding/instant-labs.json
- Per-page llms.txt: https://characterquilt.com/branding/instant-labs/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0EB602 |
| Accent | #3286DC |
| Body Font | Inter |
| Heading Font | PPTelegraf |

## Color Palette

- primary: #0EB602
- secondary: #EF0318
- accent: #3286DC
- background: #1A1A1A
- textPrimary: #1A1A1A
- link: #3286DC

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: PPTelegraf — https://fonts.google.com/specimen/PPTelegraf

## Visual Assets

- Logo: https://instant.ai/instant-logo-full.svg
- Favicon: https://instant.ai/favicon.svg?v=2
- Social card (og:image): https://instant.ai/instant-ai-opengraph.png

## UI Components

- input: background=transparent, textColor=#FFFFFF, borderColor=null, borderRadius=0px, shadow=none
- buttonPrimary: background=#3286DC, textColor=#FFFFFF, borderRadius=4px, shadow=none
- buttonSecondary: background=#171717, textColor=#FFFFFF, borderColor=#262626, borderRadius=8px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy professionals

## Instant Labs Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Instant**
  - Image: https://instant.ai/homepage/testimonials/ad-age.png
  - Source: https://instant.ca/
- **Instant**
  - Image: https://instant.ai/instant-ai-opengraph.png
  - Source: https://instant.ca/
- **Instant**
  - Image: https://instant.ai/homepage/testimonials/paulgraham.jpg
  - Source: https://instant.ca/
- **Instant**
  - Image: https://instant.ai/homepage/testimonials/noah.jpg
  - Source: https://instant.ca/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "PPTelegraf",
      "role": "heading"
    },
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Kalice",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#0EB602",
    "secondary": "#EF0318",
    "accent": "#3286DC",
    "background": "#1A1A1A",
    "textPrimary": "#1A1A1A",
    "link": "#3286DC"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "PPTelegraf"
    },
    "fontStacks": {
      "heading": [
        "Kalice",
        "serif"
      ],
      "body": [
        "Inter",
        "Helvetica Neue",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "Helvetica Neue",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "62px",
      "h2": "36px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "4px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#FFFFFF",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#3286DC",
      "textColor": "#FFFFFF",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#171717",
      "textColor": "#FFFFFF",
      "borderColor": "#262626",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://instant.ai/instant-logo-full.svg",
    "favicon": "https://instant.ai/favicon.svg?v=2",
    "ogImage": "https://instant.ai/instant-ai-opengraph.png",
    "logoHref": "/",
    "logoAlt": "Instant logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 4,
    "reasoning": "Selected #4 because it is visible, medium-sized, located in the header, and links to the homepage. The alt text matches the brand name 'Instant'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 16,
      "text": "More options.shopChevron down",
      "reasoning": "Button #0 has a vibrant blue background (#3286DC), which is a strong indicator of a primary CTA. It stands out against the darker background colors of the other buttons."
    },
    "secondary": {
      "index": 0,
      "text": "HeartSustainPaws.com.ai.io.xyz.appMore options",
      "reasoning": "Button #1 has a dark background (#171717), which contrasts with the primary button's vibrant color, making it suitable as a secondary option."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 4,
        "selectedLogoReasoning": "Selected #4 because it is visible, medium-sized, located in the header, and links to the homepage. The alt text matches the brand name 'Instant'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```