# Instapath Inc. Brand Identity A complete profile of **Instapath Inc.**'s visual system — colors, typography, components, and personality — extracted from http://instapathbio.com. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/instapath-inc - Machine-readable JSON: https://characterquilt.com/branding/instapath-inc.json - Per-page llms.txt: https://characterquilt.com/branding/instapath-inc/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #111827 | | Accent | #1F9CD7 | | Body Font | Inter | | Heading Font | Inter | ## Color Palette - primary: #111827 - secondary: #4B5563 - accent: #1F9CD7 - background: #F3F4F6 - textPrimary: #1F9CD7 - link: #1F9CD7 ## Typography - primary: Inter — https://fonts.google.com/specimen/Inter - heading: Inter — https://fonts.google.com/specimen/Inter ## Visual Assets - Logo: https://instapathbio.com/images/logo-only.png ## UI Components - input: background=#FFFFFF, textColor=#111827, borderColor=#D1D5DB, borderRadius=6px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px - buttonPrimary: background=#1F9CD7, textColor=#FFFFFF, borderRadius=9999px, shadow=none - buttonSecondary: background=transparent, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=9999px, shadow=none ## Brand Personality Tone: professional · Energy: medium · Audience: medical professionals and researchers ## Instapath Inc. Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Instapath Inc. - Home** - Image: https://instapathbio.com/images/homeLuciNow-a.jpg - Source: https://instapathbio.com/ - **Instapath Inc. - Home** - Image: https://instapathbio.com/images/homeNeo-a.jpg - Source: https://instapathbio.com/ - **Instapath Inc. - Home** - Image: https://instapathbio.com/images/homeLuci-a.jpg - Source: https://instapathbio.com/ - **Instapath Inc. - Home** - Image: https://instapathbio.com/images/homeHero-a.jpg - Source: https://instapathbio.com/ - **Instapath Inc. - Neo** - Image: https://instapathbio.com/images/NCU.jpg - Source: https://instapathbio.com/neo.html - **Instapath Inc. - Careers** - Image: https://instapathbio.com/images/careersHero.jpg - Source: https://instapathbio.com/careers.html ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Inter", "role": "body" }, { "family": "Roboto", "role": "unknown" }, { "family": "Helvetica Neue", "role": "unknown" }, { "family": "Arial", "role": "unknown" }, { "family": "Noto Sans", "role": "unknown" } ], "colors": { "primary": "#111827", "secondary": "#4B5563", "accent": "#1F9CD7", "background": "#F3F4F6", "textPrimary": "#1F9CD7", "link": "#1F9CD7" }, "typography": { "fontFamilies": { "primary": "Inter", "heading": "Inter" }, "fontStacks": { "heading": [ "Inter", "ui-sans-serif", "system-ui", "-apple-system", "BlinkMacSystemFont", "Segoe UI", "Roboto", "Helvetica Neue", "Arial", "Noto Sans", "sans-serif", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji" ], "body": [ "Inter", "ui-sans-serif", "system-ui", "-apple-system", "BlinkMacSystemFont", "Segoe UI", "Roboto", "Helvetica Neue", "Arial", "Noto Sans", "sans-serif", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji" ], "paragraph": [ "Inter", "ui-sans-serif", "system-ui", "-apple-system", "BlinkMacSystemFont", "Segoe UI", "Roboto", "Helvetica Neue", "Arial", "Noto Sans", "sans-serif", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji" ] }, "fontSizes": { "h1": "72px", "h2": "36px", "body": "20px" } }, "spacing": { "baseUnit": 4, "borderRadius": "6px" }, "components": { "input": { "background": "#FFFFFF", "textColor": "#111827", "borderColor": "#D1D5DB", "borderRadius": "6px", "borderRadiusCorners": { "topLeft": "6px", "topRight": "6px", "bottomRight": "6px", "bottomLeft": "6px" }, "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px" }, "buttonPrimary": { "background": "#1F9CD7", "textColor": "#FFFFFF", "borderRadius": "9999px", "borderRadiusCorners": { "topLeft": "9999px", "topRight": "9999px", "bottomRight": "9999px", "bottomLeft": "9999px" }, "shadow": "none" }, "buttonSecondary": { "background": "transparent", "textColor": "#FFFFFF", "borderColor": "#FFFFFF", "borderRadius": "9999px", "borderRadiusCorners": { "topLeft": "9999px", "topRight": "9999px", "bottomRight": "9999px", "bottomLeft": "9999px" }, "shadow": "none" } }, "images": { "logo": "https://instapathbio.com/images/logo-only.png", "favicon": null, "ogImage": null, "logoHref": "index.html", "logoAlt": "Instapath Logo" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, and the alt text matches the brand 'Instapath'.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 1, "text": "Send Message", "reasoning": "Button #1 has a vibrant blue background (#1F9CD7), which is the brand color, and the text 'Send Message' is action-oriented, making it the primary CTA." }, "secondary": { "index": 0, "text": "Schedule Free Demo", "reasoning": "Button #0 has a transparent background with a white border, making it distinct from the primary button's vibrant color, suitable for a secondary action like 'Schedule Free Demo'." }, "confidence": 0.95 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "medical professionals and researchers" }, "designSystem": { "framework": "tailwind", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and the alt text matches the brand 'Instapath'.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```