{ "name": "Instill AI", "slug": "instill-ai", "domain": "https://www.instill-ai.com/", "sources": [ "startups_gallery" ], "branding": { "colorScheme": "light", "fonts": [ { "family": "Geist", "role": "unknown" }, { "family": "IBM Plex Sans", "role": "body" }, { "family": "Roboto", "role": "body" }, { "family": "Helvetica", "role": "body" }, { "family": "Arial", "role": "body" } ], "colors": { "primary": "#030712", "secondary": "#181D27", "accent": "#FFFFFF", "background": "#FFFFFF", "textPrimary": "#000000", "link": "#4B5563" }, "typography": { "fontFamilies": { "primary": "IBM Plex Sans", "heading": "IBM Plex Sans" }, "fontStacks": { "heading": [ "Geist", "system-ui", "-apple-system", "sans-serif" ], "body": [ "Geist", "system-ui", "-apple-system", "sans-serif" ], "paragraph": [ "Geist", "system-ui", "-apple-system", "sans-serif" ] }, "fontSizes": { "h1": "72px", "h2": "48px", "body": "24px" } }, "spacing": { "baseUnit": 4, "borderRadius": "6px" }, "components": { "buttonPrimary": { "background": "#FFFFFF", "textColor": "#000000", "borderRadius": "8px", "borderRadiusCorners": { "topLeft": "8px", "topRight": "8px", "bottomRight": "8px", "bottomLeft": "8px" }, "shadow": "none" }, "buttonSecondary": { "background": "#030712", "textColor": "#FAFAFA", "borderRadius": "8px", "borderRadiusCorners": { "topLeft": "8px", "topRight": "8px", "bottomRight": "8px", "bottomLeft": "8px" }, "shadow": "none" } }, "images": { "logo": "https://www.instill-ai.com/_astro/logo-full.DmwEQRM4.svg", "favicon": "https://www.instill-ai.com/favicon.svg", "ogImage": "https://www.instill-ai.com/instill-ai.png", "logoHref": "/", "logoAlt": "Instill AI" }, "__llm_logo_reasoning": { "selectedIndex": 1, "reasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand name 'Instill AI'.", "confidence": 0.95, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 4, "text": "Accept All", "reasoning": "Button #4 ('Accept All') has a distinct action-oriented text and a contrasting background color compared to the other buttons, making it stand out as a primary CTA." }, "secondary": { "index": 1, "text": "Log in", "reasoning": "Button #1 ('Log in') is a common secondary action and has a different background color group than the primary button, making it suitable as a secondary CTA." }, "confidence": 0.9 }, "personality": { "tone": "modern", "energy": "medium", "targetAudience": "tech-savvy professionals" }, "designSystem": { "framework": "tailwind", "componentLibrary": "" }, "confidence": { "buttons": 0.9, "colors": 0.9, "overall": 0.9 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 1, "selectedLogoReasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand name 'Instill AI'.", "confidence": 0.95 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } }, "images": [ { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/instill-ai/711fc16951.webp", "alt": "Instill AI — Chat gives answers. Instill builds context.", "source_url": "https://www.instill-ai.com/", "image_url": "https://www.instill-ai.com/images/homepage/instill-way-screenshot.png", "width": 2880, "height": 1852, "bytes": 336362, "query": "site:instill-ai.com", "query_suffix": "site:instill-ai.com" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/instill-ai/d04bf82ee7.webp", "alt": "Blog — Instill AI", "source_url": "https://www.instill-ai.com/blog", "image_url": "https://www.instill-ai.com/_vercel/image?url=%2Fblog%2Fdeeper-look-at-instill-ai%2Fdeeper-look-at-instill-ai.png&w=1200&q=100", "width": 1200, "height": 630, "bytes": 66761, "query": "site:instill-ai.com blog", "query_suffix": "site:instill-ai.com blog" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/instill-ai/a3cdd0110e.webp", "alt": "The Best Way to Generate Structured Output from LLMs — Instill AI Blog", "source_url": "https://www.instill-ai.com/blog/llm-structured-outputs", "image_url": "https://www.instill-ai.com/_vercel/image?url=%2Fblog%2Fllm-structured-outputs%2Fbenchmark.png&w=1920&q=100", "width": 1890, "height": 1401, "bytes": 48604, "query": "site:instill-ai.com", "query_suffix": "site:instill-ai.com" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/instill-ai/73ebaf0442.webp", "alt": "Changelog", "source_url": "https://docs.instill-ai.com/changelog", "image_url": "https://files.readme.io/7fb2f01dcfb8b729a515fea36ff7d6cd2ed98885b276ac630e0ee3e7b3ce16cb-image.png", "width": 1920, "height": 1080, "bytes": 196169, "query": "site:instill-ai.com", "query_suffix": "site:instill-ai.com" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/instill-ai/dfe2ded76d.webp", "alt": "Why Instill AI exists — Instill AI Blog", "source_url": "https://www.instill-ai.com/blog/why-instill-ai-exists", "image_url": "https://www.instill-ai.com//blog/why-instill-ai-exists/why-instill-ai-exists.jpg", "width": 1200, "height": 630, "bytes": 454300, "query": "site:instill-ai.com blog", "query_suffix": "site:instill-ai.com blog" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/instill-ai/588db10f92.webp", "alt": "Changelog", "source_url": "https://docs.instill-ai.com/changelog", "image_url": "https://files.readme.io/c272e74bc38a5ce92d87d1baf7c363d0054c5d7ff2ca7dcfc107ecdefa9137ff-image.png", "width": 1920, "height": 1080, "bytes": 361382, "query": "site:instill-ai.com", "query_suffix": "site:instill-ai.com" } ], "font_resources": [ { "family": "IBM Plex Sans", "google_fonts_url": "https://fonts.google.com/specimen/IBM+Plex+Sans" }, { "family": "IBM Plex Sans", "google_fonts_url": "https://fonts.google.com/specimen/IBM+Plex+Sans" } ], "google_fonts_css": "https://fonts.googleapis.com/css2?family=IBM+Plex+Sans&family=IBM+Plex+Sans&display=swap", "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.", "page_url": "https://characterquilt.com/branding/instill-ai", "agent_instructions": "You are designing or implementing in Instill AI's brand identity.\n\n# Brand profile\n- Company: Instill AI\n- Source: https://www.instill-ai.com/\n- Color scheme: light\n\n# Colors\n- primary: #030712\n- secondary: #181D27\n- accent: #FFFFFF\n- background: #FFFFFF\n- textPrimary: #000000\n- link: #4B5563\n\n# Typography\n- primary: IBM Plex Sans — https://fonts.google.com/specimen/IBM+Plex+Sans\n- heading: IBM Plex Sans — https://fonts.google.com/specimen/IBM+Plex+Sans\n\nLoad all fonts at once: \n\n# UI Components\n- buttonPrimary: background=#FFFFFF, textColor=#000000, borderRadius=8px, shadow=none\n- buttonSecondary: background=#030712, textColor=#FAFAFA, borderRadius=8px, shadow=none\n\n# Brand voice\n- Tone: modern\n- Energy: medium\n- Audience: tech-savvy professionals\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/instill-ai.json", "page_markdown": "# Instill AI Brand Identity\n\nA complete profile of **Instill AI**'s visual system — colors, typography, components, and personality — extracted from https://www.instill-ai.com/. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/instill-ai\n- Machine-readable JSON: https://characterquilt.com/branding/instill-ai.json\n- Per-page llms.txt: https://characterquilt.com/branding/instill-ai/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #030712 |\n| Accent | #FFFFFF |\n| Body Font | IBM Plex Sans |\n| Heading Font | IBM Plex Sans |\n\n## Color Palette\n\n- primary: #030712\n- secondary: #181D27\n- accent: #FFFFFF\n- background: #FFFFFF\n- textPrimary: #000000\n- link: #4B5563\n\n## Typography\n\n- primary: IBM Plex Sans — https://fonts.google.com/specimen/IBM+Plex+Sans\n- heading: IBM Plex Sans — https://fonts.google.com/specimen/IBM+Plex+Sans\n\n## Visual Assets\n\n- Logo: https://www.instill-ai.com/_astro/logo-full.DmwEQRM4.svg\n- Favicon: https://www.instill-ai.com/favicon.svg\n- Social card (og:image): https://www.instill-ai.com/instill-ai.png\n\n## UI Components\n\n- buttonPrimary: background=#FFFFFF, textColor=#000000, borderRadius=8px, shadow=none\n- buttonSecondary: background=#030712, textColor=#FAFAFA, borderRadius=8px, shadow=none\n\n## Brand Personality\n\nTone: modern · Energy: medium · Audience: tech-savvy professionals\n\n## Instill AI Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **Instill AI — Chat gives answers. Instill builds context.**\n - Image: https://www.instill-ai.com/images/homepage/instill-way-screenshot.png\n - Source: https://www.instill-ai.com/\n- **Blog — Instill AI**\n - Image: https://www.instill-ai.com/_vercel/image?url=%2Fblog%2Fdeeper-look-at-instill-ai%2Fdeeper-look-at-instill-ai.png&w=1200&q=100\n - Source: https://www.instill-ai.com/blog\n- **The Best Way to Generate Structured Output from LLMs — Instill AI Blog**\n - Image: https://www.instill-ai.com/_vercel/image?url=%2Fblog%2Fllm-structured-outputs%2Fbenchmark.png&w=1920&q=100\n - Source: https://www.instill-ai.com/blog/llm-structured-outputs\n- **Changelog**\n - Image: https://files.readme.io/7fb2f01dcfb8b729a515fea36ff7d6cd2ed98885b276ac630e0ee3e7b3ce16cb-image.png\n - Source: https://docs.instill-ai.com/changelog\n- **Why Instill AI exists — Instill AI Blog**\n - Image: https://www.instill-ai.com//blog/why-instill-ai-exists/why-instill-ai-exists.jpg\n - Source: https://www.instill-ai.com/blog/why-instill-ai-exists\n- **Changelog**\n - Image: https://files.readme.io/c272e74bc38a5ce92d87d1baf7c363d0054c5d7ff2ca7dcfc107ecdefa9137ff-image.png\n - Source: https://docs.instill-ai.com/changelog\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n \"colorScheme\": \"light\",\n \"fonts\": [\n {\n \"family\": \"Geist\",\n \"role\": \"unknown\"\n },\n {\n \"family\": \"IBM Plex Sans\",\n \"role\": \"body\"\n },\n {\n \"family\": \"Roboto\",\n \"role\": \"body\"\n },\n {\n \"family\": \"Helvetica\",\n \"role\": \"body\"\n },\n {\n \"family\": \"Arial\",\n \"role\": \"body\"\n }\n ],\n \"colors\": {\n \"primary\": \"#030712\",\n \"secondary\": \"#181D27\",\n \"accent\": \"#FFFFFF\",\n \"background\": \"#FFFFFF\",\n \"textPrimary\": \"#000000\",\n \"link\": \"#4B5563\"\n },\n \"typography\": {\n \"fontFamilies\": {\n \"primary\": \"IBM Plex Sans\",\n \"heading\": \"IBM Plex Sans\"\n },\n \"fontStacks\": {\n \"heading\": [\n \"Geist\",\n \"system-ui\",\n \"-apple-system\",\n \"sans-serif\"\n ],\n \"body\": [\n \"Geist\",\n \"system-ui\",\n \"-apple-system\",\n \"sans-serif\"\n ],\n \"paragraph\": [\n \"Geist\",\n \"system-ui\",\n \"-apple-system\",\n \"sans-serif\"\n ]\n },\n \"fontSizes\": {\n \"h1\": \"72px\",\n \"h2\": \"48px\",\n \"body\": \"24px\"\n }\n },\n \"spacing\": {\n \"baseUnit\": 4,\n \"borderRadius\": \"6px\"\n },\n \"components\": {\n \"buttonPrimary\": {\n \"background\": \"#FFFFFF\",\n \"textColor\": \"#000000\",\n \"borderRadius\": \"8px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"8px\",\n \"topRight\": \"8px\",\n \"bottomRight\": \"8px\",\n \"bottomLeft\": \"8px\"\n },\n \"shadow\": \"none\"\n },\n \"buttonSecondary\": {\n \"background\": \"#030712\",\n \"textColor\": \"#FAFAFA\",\n \"borderRadius\": \"8px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"8px\",\n \"topRight\": \"8px\",\n \"bottomRight\": \"8px\",\n \"bottomLeft\": \"8px\"\n },\n \"shadow\": \"none\"\n }\n },\n \"images\": {\n \"logo\": \"https://www.instill-ai.com/_astro/logo-full.DmwEQRM4.svg\",\n \"favicon\": \"https://www.instill-ai.com/favicon.svg\",\n \"ogImage\": \"https://www.instill-ai.com/instill-ai.png\",\n \"logoHref\": \"/\",\n \"logoAlt\": \"Instill AI\"\n },\n \"__llm_logo_reasoning\": {\n \"selectedIndex\": 1,\n \"reasoning\": \"Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand name 'Instill AI'.\",\n \"confidence\": 0.95,\n \"source\": \"llm\"\n },\n \"__llm_button_reasoning\": {\n \"primary\": {\n \"index\": 4,\n \"text\": \"Accept All\",\n \"reasoning\": \"Button #4 ('Accept All') has a distinct action-oriented text and a contrasting background color compared to the other buttons, making it stand out as a primary CTA.\"\n },\n \"secondary\": {\n \"index\": 1,\n \"text\": \"Log in\",\n \"reasoning\": \"Button #1 ('Log in') is a common secondary action and has a different background color group than the primary button, making it suitable as a secondary CTA.\"\n },\n \"confidence\": 0.9\n },\n \"personality\": {\n \"tone\": \"modern\",\n \"energy\": \"medium\",\n \"targetAudience\": \"tech-savvy professionals\"\n },\n \"designSystem\": {\n \"framework\": \"tailwind\",\n \"componentLibrary\": \"\"\n },\n \"confidence\": {\n \"buttons\": 0.9,\n \"colors\": 0.9,\n \"overall\": 0.9\n },\n \"__llm_metadata\": {\n \"logoSelection\": {\n \"llmCalled\": true,\n \"llmSucceeded\": true,\n \"finalSource\": \"llm\",\n \"rawLogoSelection\": {\n \"selectedLogoIndex\": 1,\n \"selectedLogoReasoning\": \"Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand name 'Instill AI'.\",\n \"confidence\": 0.95\n }\n },\n \"buttonClassification\": {\n \"llmCalled\": true,\n \"llmSucceeded\": true\n }\n }\n}\n```\n" }