# Instill AI Brand Identity

A complete profile of **Instill AI**'s visual system — colors, typography, components, and personality — extracted from https://www.instill-ai.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/instill-ai
- Machine-readable JSON: https://characterquilt.com/branding/instill-ai.json
- Per-page llms.txt: https://characterquilt.com/branding/instill-ai/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #030712 |
| Accent | #FFFFFF |
| Body Font | IBM Plex Sans |
| Heading Font | IBM Plex Sans |

## Color Palette

- primary: #030712
- secondary: #181D27
- accent: #FFFFFF
- background: #FFFFFF
- textPrimary: #000000
- link: #4B5563

## Typography

- primary: IBM Plex Sans — https://fonts.google.com/specimen/IBM+Plex+Sans
- heading: IBM Plex Sans — https://fonts.google.com/specimen/IBM+Plex+Sans

## Visual Assets

- Logo: https://www.instill-ai.com/_astro/logo-full.DmwEQRM4.svg
- Favicon: https://www.instill-ai.com/favicon.svg
- Social card (og:image): https://www.instill-ai.com/instill-ai.png

## UI Components

- buttonPrimary: background=#FFFFFF, textColor=#000000, borderRadius=8px, shadow=none
- buttonSecondary: background=#030712, textColor=#FAFAFA, borderRadius=8px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy professionals

## Instill AI Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Instill AI — Chat gives answers. Instill builds context.**
  - Image: https://www.instill-ai.com/images/homepage/instill-way-screenshot.png
  - Source: https://www.instill-ai.com/
- **Blog — Instill AI**
  - Image: https://www.instill-ai.com/_vercel/image?url=%2Fblog%2Fdeeper-look-at-instill-ai%2Fdeeper-look-at-instill-ai.png&w=1200&q=100
  - Source: https://www.instill-ai.com/blog
- **The Best Way to Generate Structured Output from LLMs — Instill AI Blog**
  - Image: https://www.instill-ai.com/_vercel/image?url=%2Fblog%2Fllm-structured-outputs%2Fbenchmark.png&w=1920&q=100
  - Source: https://www.instill-ai.com/blog/llm-structured-outputs
- **Changelog**
  - Image: https://files.readme.io/7fb2f01dcfb8b729a515fea36ff7d6cd2ed98885b276ac630e0ee3e7b3ce16cb-image.png
  - Source: https://docs.instill-ai.com/changelog
- **Why Instill AI exists — Instill AI Blog**
  - Image: https://www.instill-ai.com//blog/why-instill-ai-exists/why-instill-ai-exists.jpg
  - Source: https://www.instill-ai.com/blog/why-instill-ai-exists
- **Changelog**
  - Image: https://files.readme.io/c272e74bc38a5ce92d87d1baf7c363d0054c5d7ff2ca7dcfc107ecdefa9137ff-image.png
  - Source: https://docs.instill-ai.com/changelog

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Geist",
      "role": "unknown"
    },
    {
      "family": "IBM Plex Sans",
      "role": "body"
    },
    {
      "family": "Roboto",
      "role": "body"
    },
    {
      "family": "Helvetica",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#030712",
    "secondary": "#181D27",
    "accent": "#FFFFFF",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#4B5563"
  },
  "typography": {
    "fontFamilies": {
      "primary": "IBM Plex Sans",
      "heading": "IBM Plex Sans"
    },
    "fontStacks": {
      "heading": [
        "Geist",
        "system-ui",
        "-apple-system",
        "sans-serif"
      ],
      "body": [
        "Geist",
        "system-ui",
        "-apple-system",
        "sans-serif"
      ],
      "paragraph": [
        "Geist",
        "system-ui",
        "-apple-system",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "48px",
      "body": "24px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "6px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#030712",
      "textColor": "#FAFAFA",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.instill-ai.com/_astro/logo-full.DmwEQRM4.svg",
    "favicon": "https://www.instill-ai.com/favicon.svg",
    "ogImage": "https://www.instill-ai.com/instill-ai.png",
    "logoHref": "/",
    "logoAlt": "Instill AI"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand name 'Instill AI'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 4,
      "text": "Accept All",
      "reasoning": "Button #4 ('Accept All') has a distinct action-oriented text and a contrasting background color compared to the other buttons, making it stand out as a primary CTA."
    },
    "secondary": {
      "index": 1,
      "text": "Log in",
      "reasoning": "Button #1 ('Log in') is a common secondary action and has a different background color group than the primary button, making it suitable as a secondary CTA."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 1,
        "selectedLogoReasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand name 'Instill AI'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```