{
  "name": "Instinct",
  "slug": "instinct",
  "domain": "https://www.instinct-space.com/",
  "sources": [
    "yc"
  ],
  "branding": {
    "colorScheme": "light",
    "fonts": [
      {
        "family": "Segoe UI",
        "role": "body"
      },
      {
        "family": "Helvetica",
        "role": "body"
      },
      {
        "family": "Arial",
        "role": "body"
      }
    ],
    "colors": {
      "primary": "#233657",
      "accent": "#233657",
      "background": "#000000",
      "textPrimary": "#000000",
      "link": "#233657"
    },
    "typography": {
      "fontFamilies": {
        "primary": "Segoe UI",
        "heading": "Segoe UI"
      },
      "fontStacks": {
        "heading": [
          "-apple-system",
          "BlinkMacSystemFont",
          "Segoe UI",
          "Helvetica",
          "Arial",
          "sans-serif",
          "Apple Color Emoji"
        ],
        "body": [
          "-apple-system",
          "BlinkMacSystemFont",
          "Segoe UI",
          "Helvetica",
          "Arial",
          "sans-serif",
          "Apple Color Emoji"
        ],
        "paragraph": [
          "__Workbench_72d514",
          "Workbench",
          "monospace"
        ]
      },
      "fontSizes": {
        "h1": "16px",
        "h2": "72px",
        "body": "20px"
      }
    },
    "spacing": {
      "baseUnit": 6,
      "borderRadius": "0px"
    },
    "components": {
      "buttonPrimary": {
        "background": "#233657",
        "textColor": "#CDD1C4",
        "borderRadius": "6px",
        "borderRadiusCorners": {
          "topLeft": "6px",
          "topRight": "6px",
          "bottomRight": "6px",
          "bottomLeft": "6px"
        },
        "shadow": "none"
      }
    },
    "images": {
      "logo": "https://www.instinct-space.com/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flogo.946234f8.png&w=384&q=75",
      "favicon": null,
      "ogImage": null,
      "logoHref": "/",
      "logoAlt": "logo"
    },
    "__llm_logo_reasoning": {
      "selectedIndex": 0,
      "reasoning": "Selected #0 because it is visible, medium-sized, and matches the brand name 'Instinct-space' with a source URL containing the brand name.",
      "confidence": 0.95,
      "source": "llm"
    },
    "__llm_button_reasoning": {
      "primary": {
        "index": 0,
        "text": "Send us an email",
        "reasoning": "The button 'Send us an email' uses the brand color #233657, which is vibrant and stands out as the primary call-to-action on the page."
      },
      "secondary": {
        "index": -1,
        "text": "N/A",
        "reasoning": "There is only one button detected, so no secondary button can be identified."
      },
      "confidence": 0.9
    },
    "personality": {
      "tone": "professional",
      "energy": "medium",
      "targetAudience": "business professionals"
    },
    "designSystem": {
      "framework": "chakra",
      "componentLibrary": ""
    },
    "confidence": {
      "buttons": 0.9,
      "colors": 0.9,
      "overall": 0.9
    },
    "__llm_metadata": {
      "logoSelection": {
        "llmCalled": true,
        "llmSucceeded": true,
        "finalSource": "llm",
        "rawLogoSelection": {
          "selectedLogoIndex": 0,
          "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and matches the brand name 'Instinct-space' with a source URL containing the brand name.",
          "confidence": 0.95
        }
      },
      "buttonClassification": {
        "llmCalled": true,
        "llmSucceeded": true
      }
    }
  },
  "images": [
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/instinct/93b22f8caf.webp",
      "alt": "Instinct Space",
      "source_url": "https://www.instinct-space.com/",
      "image_url": "https://www.instinct-space.com/videos/landin-poster.jpg",
      "width": 3000,
      "height": 3000,
      "bytes": 404373,
      "query": "site:instinct-space.com",
      "query_suffix": "site:instinct-space.com"
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    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/instinct/7c6493d692.webp",
      "alt": "Instinct Space",
      "source_url": "https://www.instinct-space.com/",
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      "height": 3000,
      "bytes": 190592,
      "query": "site:instinct-space.com",
      "query_suffix": "site:instinct-space.com"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/instinct/5704300e01.webp",
      "alt": "Instinct Space",
      "source_url": "https://www.instinct-space.com/",
      "image_url": "https://www.instinct-space.com/videos/rideshare-poster.jpg",
      "width": 1920,
      "height": 1920,
      "bytes": 187107,
      "query": "site:instinct-space.com",
      "query_suffix": "site:instinct-space.com"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/instinct/dab0210195.webp",
      "alt": "image?url=/_next/static/media/ashwinSquare.3f4f2d94.jpeg&w=3840&q=75",
      "source_url": "https://www.instinct-space.com/about",
      "image_url": "https://www.instinct-space.com/_next/image?url=%2F_next%2Fstatic%2Fmedia%2FashwinSquare.3f4f2d94.jpeg&w=3840&q=75",
      "width": 1706,
      "height": 1706,
      "bytes": 149979,
      "query": "site:instinct-space.com",
      "query_suffix": "site:instinct-space.com"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/instinct/c2fdd82ca2.webp",
      "alt": "image?url=/images/company_images/455DF79B-BB17-4BE5-A87C-3C5C931C5AB8_1_105_c.jpeg&w=3840&q=75",
      "source_url": "https://www.instinct-space.com/about",
      "image_url": "https://www.instinct-space.com/_next/image?url=%2Fimages%2Fcompany_images%2F455DF79B-BB17-4BE5-A87C-3C5C931C5AB8_1_105_c.jpeg&w=3840&q=75",
      "width": 1920,
      "height": 1406,
      "bytes": 117861,
      "query": "site:instinct-space.com",
      "query_suffix": "site:instinct-space.com"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/instinct/44d645df50.webp",
      "alt": "image?url=/images/company_images/000044560004.jpg&w=3840&q=75",
      "source_url": "https://www.instinct-space.com/about",
      "image_url": "https://www.instinct-space.com/_next/image?url=%2Fimages%2Fcompany_images%2F000044560004.jpg&w=3840&q=75",
      "width": 1920,
      "height": 1405,
      "bytes": 146989,
      "query": "site:instinct-space.com",
      "query_suffix": "site:instinct-space.com"
    }
  ],
  "font_resources": [
    {
      "family": "Segoe UI",
      "google_fonts_url": "https://fonts.google.com/specimen/Segoe+UI"
    },
    {
      "family": "Segoe UI",
      "google_fonts_url": "https://fonts.google.com/specimen/Segoe+UI"
    }
  ],
  "google_fonts_css": "https://fonts.googleapis.com/css2?family=Segoe+UI&family=Segoe+UI&display=swap",
  "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.",
  "page_url": "https://characterquilt.com/branding/instinct",
  "agent_instructions": "You are designing or implementing in Instinct's brand identity.\n\n# Brand profile\n- Company: Instinct\n- Source: https://www.instinct-space.com/\n- Color scheme: light\n\n# Colors\n- primary: #233657\n- accent: #233657\n- background: #000000\n- textPrimary: #000000\n- link: #233657\n\n# Typography\n- primary: Segoe UI — https://fonts.google.com/specimen/Segoe+UI\n- heading: Segoe UI — https://fonts.google.com/specimen/Segoe+UI\n\nLoad all fonts at once: <link rel=\"stylesheet\" href=\"https://fonts.googleapis.com/css2?family=Segoe+UI&family=Segoe+UI&display=swap\">\n\n# UI Components\n- buttonPrimary: background=#233657, textColor=#CDD1C4, borderRadius=6px, shadow=none\n\n# Brand voice\n- Tone: professional\n- Energy: medium\n- Audience: business professionals\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/instinct.json",
  "page_markdown": "# Instinct Brand Identity\n\nA complete profile of **Instinct**'s visual system — colors, typography, components, and personality — extracted from https://www.instinct-space.com/. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/instinct\n- Machine-readable JSON: https://characterquilt.com/branding/instinct.json\n- Per-page llms.txt: https://characterquilt.com/branding/instinct/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #233657 |\n| Accent | #233657 |\n| Body Font | Segoe UI |\n| Heading Font | Segoe UI |\n\n## Color Palette\n\n- primary: #233657\n- accent: #233657\n- background: #000000\n- textPrimary: #000000\n- link: #233657\n\n## Typography\n\n- primary: Segoe UI — https://fonts.google.com/specimen/Segoe+UI\n- heading: Segoe UI — https://fonts.google.com/specimen/Segoe+UI\n\n## Visual Assets\n\n- Logo: https://www.instinct-space.com/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flogo.946234f8.png&w=384&q=75\n\n## UI Components\n\n- buttonPrimary: background=#233657, textColor=#CDD1C4, borderRadius=6px, shadow=none\n\n## Brand Personality\n\nTone: professional · Energy: medium · Audience: business professionals\n\n## Instinct Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **Instinct Space**\n  - Image: https://www.instinct-space.com/videos/landin-poster.jpg\n  - Source: https://www.instinct-space.com/\n- **Instinct Space**\n  - Image: https://www.instinct-space.com/videos/tli-poster.jpg\n  - Source: https://www.instinct-space.com/\n- **Instinct Space**\n  - Image: https://www.instinct-space.com/videos/rideshare-poster.jpg\n  - Source: https://www.instinct-space.com/\n- **image?url=/_next/static/media/ashwinSquare.3f4f2d94.jpeg&w=3840&q=75**\n  - Image: https://www.instinct-space.com/_next/image?url=%2F_next%2Fstatic%2Fmedia%2FashwinSquare.3f4f2d94.jpeg&w=3840&q=75\n  - Source: https://www.instinct-space.com/about\n- **image?url=/images/company_images/455DF79B-BB17-4BE5-A87C-3C5C931C5AB8_1_105_c.jpeg&w=3840&q=75**\n  - Image: https://www.instinct-space.com/_next/image?url=%2Fimages%2Fcompany_images%2F455DF79B-BB17-4BE5-A87C-3C5C931C5AB8_1_105_c.jpeg&w=3840&q=75\n  - Source: https://www.instinct-space.com/about\n- **image?url=/images/company_images/000044560004.jpg&w=3840&q=75**\n  - Image: https://www.instinct-space.com/_next/image?url=%2Fimages%2Fcompany_images%2F000044560004.jpg&w=3840&q=75\n  - Source: https://www.instinct-space.com/about\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n  \"colorScheme\": \"light\",\n  \"fonts\": [\n    {\n      \"family\": \"Segoe UI\",\n      \"role\": \"body\"\n    },\n    {\n      \"family\": \"Helvetica\",\n      \"role\": \"body\"\n    },\n    {\n      \"family\": \"Arial\",\n      \"role\": \"body\"\n    }\n  ],\n  \"colors\": {\n    \"primary\": \"#233657\",\n    \"accent\": \"#233657\",\n    \"background\": \"#000000\",\n    \"textPrimary\": \"#000000\",\n    \"link\": \"#233657\"\n  },\n  \"typography\": {\n    \"fontFamilies\": {\n      \"primary\": \"Segoe UI\",\n      \"heading\": \"Segoe UI\"\n    },\n    \"fontStacks\": {\n      \"heading\": [\n        \"-apple-system\",\n        \"BlinkMacSystemFont\",\n        \"Segoe UI\",\n        \"Helvetica\",\n        \"Arial\",\n        \"sans-serif\",\n        \"Apple Color Emoji\"\n      ],\n      \"body\": [\n        \"-apple-system\",\n        \"BlinkMacSystemFont\",\n        \"Segoe UI\",\n        \"Helvetica\",\n        \"Arial\",\n        \"sans-serif\",\n        \"Apple Color Emoji\"\n      ],\n      \"paragraph\": [\n        \"__Workbench_72d514\",\n        \"Workbench\",\n        \"monospace\"\n      ]\n    },\n    \"fontSizes\": {\n      \"h1\": \"16px\",\n      \"h2\": \"72px\",\n      \"body\": \"20px\"\n    }\n  },\n  \"spacing\": {\n    \"baseUnit\": 6,\n    \"borderRadius\": \"0px\"\n  },\n  \"components\": {\n    \"buttonPrimary\": {\n      \"background\": \"#233657\",\n      \"textColor\": \"#CDD1C4\",\n      \"borderRadius\": \"6px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"6px\",\n        \"topRight\": \"6px\",\n        \"bottomRight\": \"6px\",\n        \"bottomLeft\": \"6px\"\n      },\n      \"shadow\": \"none\"\n    }\n  },\n  \"images\": {\n    \"logo\": \"https://www.instinct-space.com/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flogo.946234f8.png&w=384&q=75\",\n    \"favicon\": null,\n    \"ogImage\": null,\n    \"logoHref\": \"/\",\n    \"logoAlt\": \"logo\"\n  },\n  \"__llm_logo_reasoning\": {\n    \"selectedIndex\": 0,\n    \"reasoning\": \"Selected #0 because it is visible, medium-sized, and matches the brand name 'Instinct-space' with a source URL containing the brand name.\",\n    \"confidence\": 0.95,\n    \"source\": \"llm\"\n  },\n  \"__llm_button_reasoning\": {\n    \"primary\": {\n      \"index\": 0,\n      \"text\": \"Send us an email\",\n      \"reasoning\": \"The button 'Send us an email' uses the brand color #233657, which is vibrant and stands out as the primary call-to-action on the page.\"\n    },\n    \"secondary\": {\n      \"index\": -1,\n      \"text\": \"N/A\",\n      \"reasoning\": \"There is only one button detected, so no secondary button can be identified.\"\n    },\n    \"confidence\": 0.9\n  },\n  \"personality\": {\n    \"tone\": \"professional\",\n    \"energy\": \"medium\",\n    \"targetAudience\": \"business professionals\"\n  },\n  \"designSystem\": {\n    \"framework\": \"chakra\",\n    \"componentLibrary\": \"\"\n  },\n  \"confidence\": {\n    \"buttons\": 0.9,\n    \"colors\": 0.9,\n    \"overall\": 0.9\n  },\n  \"__llm_metadata\": {\n    \"logoSelection\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true,\n      \"finalSource\": \"llm\",\n      \"rawLogoSelection\": {\n        \"selectedLogoIndex\": 0,\n        \"selectedLogoReasoning\": \"Selected #0 because it is visible, medium-sized, and matches the brand name 'Instinct-space' with a source URL containing the brand name.\",\n        \"confidence\": 0.95\n      }\n    },\n    \"buttonClassification\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true\n    }\n  }\n}\n```\n"
}