# Interface Brand Identity

A complete profile of **Interface**'s visual system — colors, typography, components, and personality — extracted from https://www.theinterface.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/interface
- Machine-readable JSON: https://characterquilt.com/branding/interface.json
- Per-page llms.txt: https://characterquilt.com/branding/interface/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #035B6A |
| Accent | #9CA3AF |
| Body Font | Plus Jakarta Sans |
| Heading Font | Plus Jakarta Sans |

## Color Palette

- primary: #035B6A
- secondary: #1E417B
- accent: #9CA3AF
- background: #000000
- textPrimary: #000000
- link: #9CA3AF

## Typography

- primary: Plus Jakarta Sans — https://fonts.google.com/specimen/Plus+Jakarta+Sans
- heading: Plus Jakarta Sans — https://fonts.google.com/specimen/Plus+Jakarta+Sans

## Visual Assets

- Logo: data:image/svg+xml;utf8,%3Csvg%20viewBox%3D%220%200%20300%20300%22%20class%3D%22w-full%20h-full%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%3Cg%20transform%3D%22translate(0%2030)%22%20class%3D%22animate-logo-glow%22%3E%3Cpath%20d%3D%22M145%2085%20L105%2045%20L65%2085%20L105%20125%20Z%22%20fill%3D%22transparent%22%20stroke%3D%22%23fff%22%20stroke-width%3D%222%22%20stroke-dasharray%3D%22330%22%20stroke-dashoffset%3D%22330%22%20class%3D%22animate-logo-piece-one-fill%22%20style%3D%22fill%3A%20rgba(0%2C%200%2C%200%2C%200)%20!important%3B%20stroke%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%20stroke-width%3A%202px%20!important%3B%20stroke-dasharray%3A%20330px%20!important%3B%20stroke-dashoffset%3A%20330px%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M150%2080%20L110%2040%20L150%200%22%20fill%3D%22transparent%22%20stroke%3D%22%23fff%22%20stroke-width%3D%222%22%20stroke-dasharray%3D%22330%22%20stroke-dashoffset%3D%22330%22%20class%3D%22animate-logo-piece-one-fill%22%20style%3D%22fill%3A%20rgba(0%2C%200%2C%200%2C%200)%20!important%3B%20stroke%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%20stroke-width%3A%202px%20!important%3B%20stroke-dasharray%3A%20330px%20!important%3B%20stroke-dashoffset%3A%20330px%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M150%2080%20L190%2040%20L150%200%22%20fill%3D%22transparent%22%20stroke%3D%22%23fff%22%20stroke-width%3D%222%22%20stroke-dasharray%3D%22330%22%20stroke-dashoffset%3D%22330%22%20class%3D%22animate-logo-piece-one-fill%22%20style%3D%22fill%3A%20rgba(0%2C%200%2C%200%2C%200)%20!important%3B%20stroke%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%20stroke-width%3A%202px%20!important%3B%20stroke-dasharray%3A%20330px%20!important%3B%20stroke-dashoffset%3A%20330px%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M155%2085%20L195%2045%20L235%2085%20L195%20125%20Z%22%20fill%3D%22transparent%22%20stroke%3D%22%23fff%22%20stroke-width%3D%222%22%20stroke-dasharray%3D%22330%22%20stroke-dashoffset%3D%22330%22%20class%3D%22animate-logo-piece-one-fill%22%20style%3D%22fill%3A%20rgba(0%2C%200%2C%200%2C%200)%20!important%3B%20stroke%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%20stroke-width%3A%202px%20!important%3B%20stroke-dasharray%3A%20330px%20!important%3B%20stroke-dashoffset%3A%20330px%20!important%3B%22%2F%3E%3C%2Fg%3E%3C%2Fsvg%3E
- Favicon: https://www.theinterface.com/favicon.ico
- Social card (og:image): https://theinterface.com/og-image.png

## Brand Personality

Tone: modern · Energy: medium · Audience: digital simulation professionals

## Interface Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Interface - The Frontier Lab for Digital Visual Simulation**
  - Image: https://www.theinterface.com/images/not_found_bg_desktop.webp
  - Source: https://theinterface.com/
- **Interface - The Frontier Lab for Digital Visual Simulation**
  - Image: https://www.theinterface.com/favicon_512.png
  - Source: https://theinterface.com/
- **Interface - The Frontier Lab for Digital Visual Simulation**
  - Image: https://theinterface.com/og-image.png
  - Source: https://www.theinterface.com/blog
- **Interface - The Frontier Lab for Digital Visual Simulation**
  - Image: https://www.theinterface.com/images/not_found_bg_mobile.webp
  - Source: https://theinterface.com/
- **Basics of Google Ads Interface | Web Wonks**
  - Image: https://www.webwonks.com/assets/Uploads/Blocks/1.-Sign-In-To-Your-Google-Ads-Account-See-The-Overview-Page.png
  - Source: https://www.webwonks.com/helpful-content/basics-of-google-ads-interface/
- **THE USER INTERFACE - Dream Report**
  - Image: https://dreamreport.net/wp-content/uploads/Dream-Report-Studio.jpg
  - Source: https://dreamreport.net/user-interface/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Plus Jakarta Sans",
      "role": "body"
    },
    {
      "family": "Wozniak",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#035B6A",
    "secondary": "#1E417B",
    "accent": "#9CA3AF",
    "background": "#000000",
    "textPrimary": "#000000",
    "link": "#9CA3AF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Plus Jakarta Sans",
      "heading": "Plus Jakarta Sans"
    },
    "fontStacks": {
      "heading": [
        "scale-variable",
        "sans-serif"
      ],
      "body": [
        "Wozniak",
        "monospace"
      ],
      "paragraph": [
        "Plus Jakarta Sans",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "88px",
      "h2": "88px",
      "body": "22px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "5px"
  },
  "components": {},
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20viewBox%3D%220%200%20300%20300%22%20class%3D%22w-full%20h-full%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%3Cg%20transform%3D%22translate(0%2030)%22%20class%3D%22animate-logo-glow%22%3E%3Cpath%20d%3D%22M145%2085%20L105%2045%20L65%2085%20L105%20125%20Z%22%20fill%3D%22transparent%22%20stroke%3D%22%23fff%22%20stroke-width%3D%222%22%20stroke-dasharray%3D%22330%22%20stroke-dashoffset%3D%22330%22%20class%3D%22animate-logo-piece-one-fill%22%20style%3D%22fill%3A%20rgba(0%2C%200%2C%200%2C%200)%20!important%3B%20stroke%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%20stroke-width%3A%202px%20!important%3B%20stroke-dasharray%3A%20330px%20!important%3B%20stroke-dashoffset%3A%20330px%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M150%2080%20L110%2040%20L150%200%22%20fill%3D%22transparent%22%20stroke%3D%22%23fff%22%20stroke-width%3D%222%22%20stroke-dasharray%3D%22330%22%20stroke-dashoffset%3D%22330%22%20class%3D%22animate-logo-piece-one-fill%22%20style%3D%22fill%3A%20rgba(0%2C%200%2C%200%2C%200)%20!important%3B%20stroke%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%20stroke-width%3A%202px%20!important%3B%20stroke-dasharray%3A%20330px%20!important%3B%20stroke-dashoffset%3A%20330px%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M150%2080%20L190%2040%20L150%200%22%20fill%3D%22transparent%22%20stroke%3D%22%23fff%22%20stroke-width%3D%222%22%20stroke-dasharray%3D%22330%22%20stroke-dashoffset%3D%22330%22%20class%3D%22animate-logo-piece-one-fill%22%20style%3D%22fill%3A%20rgba(0%2C%200%2C%200%2C%200)%20!important%3B%20stroke%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%20stroke-width%3A%202px%20!important%3B%20stroke-dasharray%3A%20330px%20!important%3B%20stroke-dashoffset%3A%20330px%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M155%2085%20L195%2045%20L235%2085%20L195%20125%20Z%22%20fill%3D%22transparent%22%20stroke%3D%22%23fff%22%20stroke-width%3D%222%22%20stroke-dasharray%3D%22330%22%20stroke-dashoffset%3D%22330%22%20class%3D%22animate-logo-piece-one-fill%22%20style%3D%22fill%3A%20rgba(0%2C%200%2C%200%2C%200)%20!important%3B%20stroke%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%20stroke-width%3A%202px%20!important%3B%20stroke-dasharray%3A%20330px%20!important%3B%20stroke-dashoffset%3A%20330px%20!important%3B%22%2F%3E%3C%2Fg%3E%3C%2Fsvg%3E",
    "favicon": "https://www.theinterface.com/favicon.ico",
    "ogImage": "https://theinterface.com/og-image.png"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Interface'.",
    "confidence": 0.85,
    "source": "llm"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "digital simulation professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0.9,
    "overall": 0.45
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Interface'.",
        "confidence": 0.85
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false
    }
  }
}
```