# Invo Brand Identity A complete profile of **Invo**'s visual system — colors, typography, components, and personality — extracted from https://www.tryinvo.com/. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/invo - Machine-readable JSON: https://characterquilt.com/branding/invo.json - Per-page llms.txt: https://characterquilt.com/branding/invo/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #364153 | | Accent | #6A7282 | | Body Font | Geist Mono | | Heading Font | Geist Mono | ## Color Palette - primary: #364153 - accent: #6A7282 - background: #FFFFFF - textPrimary: #1E1E1E - link: #6A7282 ## Typography - primary: Geist Mono — https://fonts.google.com/specimen/Geist+Mono - heading: Geist Mono — https://fonts.google.com/specimen/Geist+Mono ## Visual Assets - Logo: https://www.tryinvo.com/logo_text_black.svg - Favicon: https://www.tryinvo.com/favicon.ico ## UI Components - buttonPrimary: background=#FFFFFF, textColor=#000000, borderColor=#D1D5DC, borderRadius=8px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 4px 6px -1px, rgba(0, 0, 0, 0.1) 0px 2px 4px -2px ## Brand Personality Tone: professional · Energy: medium · Audience: business professionals seeking efficient collection solutions ## Invo Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Invo - Fast Collections** - Image: https://www.tryinvo.com/_next/image?url=%2Fcoral_reef_dither.png&w=1080&q=75 - Source: https://www.tryinvo.com/ - **INVO.report | Informationen aus Vorchdorf** - Image: https://invo.report/wp-content/uploads/2021/04/cropped-INVO_Banner-1.jpg - Source: https://invo.report/ - **Invo Website Template** - Image: https://y4pdgnepgswqffpt.public.blob.vercel-storage.com/templates/60843/invo-PVu4aCDVIXiwda7AvRvFHrjT3iGIef - Source: https://www.framer.com/marketplace/templates/invo/ - **2007 PORSCHE 911 ~ ORIGINAL INVO AD | eBay** - Image: https://i.ebayimg.com/images/g/STcAAOSw1dth0SDR/s-l400.jpg - Source: https://www.ebay.com/itm/396662939484 - **Inventive Activity Report - Northwestern University** - Image: https://www.northwestern.edu/invo-inventive-activity-report/images/invo-homepage-2.webp - Source: https://www.northwestern.edu/invo-inventive-activity-report/ - **Invo Solutions Unveils New Brand Identity to Better Reflect Its Groundbreaking Work | Invo Solutions** - Image: https://images.squarespace-cdn.com/content/v1/6250908c308f2906bdbc9dcb/1652901423838-7QFPWSZTNSEXKLFVL1JI/New+website+screenshot - Source: https://www.invosolutions.com/blog/invo-solutions-unveils-new-brand-to-reflect-groundbreaking-work ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Geist Mono", "role": "monospace" } ], "colors": { "primary": "#364153", "accent": "#6A7282", "background": "#FFFFFF", "textPrimary": "#1E1E1E", "link": "#6A7282" }, "typography": { "fontFamilies": { "primary": "Geist Mono", "heading": "Geist Mono" }, "fontStacks": { "heading": [ "Geist Mono" ], "body": [ "ui-sans-serif", "system-ui", "sans-serif", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji" ], "paragraph": [ "Geist Mono" ] }, "fontSizes": { "h1": "48px", "h2": "48px", "body": "14px" } }, "spacing": { "baseUnit": 8, "borderRadius": "0px" }, "components": { "buttonPrimary": { "background": "#FFFFFF", "textColor": "#000000", "borderColor": "#D1D5DC", "borderRadius": "8px", "borderRadiusCorners": { "topLeft": "8px", "topRight": "8px", "bottomRight": "8px", "bottomLeft": "8px" }, "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 4px 6px -1px, rgba(0, 0, 0, 0.1) 0px 2px 4px -2px" } }, "images": { "logo": "https://www.tryinvo.com/logo_text_black.svg", "favicon": "https://www.tryinvo.com/favicon.ico", "ogImage": null, "logoAlt": "Invo" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Invo'.", "confidence": 0.95, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Book a demo", "reasoning": "The button 'Book a demo' is the only button available and serves as the main call-to-action, despite its neutral color scheme." }, "secondary": { "index": -1, "text": "N/A", "reasoning": "There is only one button available, so no secondary button can be selected." }, "confidence": 0.9 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "business professionals seeking efficient collection solutions" }, "designSystem": { "framework": "tailwind", "componentLibrary": "" }, "confidence": { "buttons": 0.9, "colors": 0.9, "overall": 0.9 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Invo'.", "confidence": 0.95 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```