# Invoid Brand Identity A complete profile of **Invoid**'s visual system — colors, typography, components, and personality — extracted from https://www.invoid.co/. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/invoid - Machine-readable JSON: https://characterquilt.com/branding/invoid.json - Per-page llms.txt: https://characterquilt.com/branding/invoid/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #0D0A2B | | Accent | #5446FC | | Body Font | Geist | | Heading Font | Geist | ## Color Palette - primary: #0D0A2B - secondary: #5446FC - accent: #5446FC - background: #FFFFFF - textPrimary: #615E82 - link: #615E82 ## Typography - primary: Geist — https://fonts.google.com/specimen/Geist - heading: Geist — https://fonts.google.com/specimen/Geist ## Visual Assets - Logo: data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20style%3D%22width%3A100%25%3Bheight%3A100%25%3B%22%20viewBox%3D%220%200%2095%2024%22%20preserveAspectRatio%3D%22none%22%20width%3D%22100%25%22%20height%3D%22100%25%22%20data-fc-idx%3D%220%22%3E%3Csvg%20width%3D%2295%22%20height%3D%2224%22%20viewBox%3D%220%200%2095%2024%22%20fill%3D%22none%22%20id%3D%22svg1805733817_3397%22%3E%0A%3Cpath%20d%3D%22M13.1659%2011.3754C13.1659%2011.54%2013.2649%2011.6392%2013.4634%2011.6707C16.7174%2012.2297%2018.4592%2014.531%2018.4592%2016.8663C18.4592%2020.6801%2016.0277%2023.4413%2011.2933%2023.4413H0.0390625V0.294434H9.77881C14.5786%200.294434%2017.4044%202.16749%2017.4044%206.31044C17.4044%208.38194%2015.8607%2010.4873%2013.461%2011.0463C13.4194%2011.0471%2013.3787%2011.0565%2013.341%2011.0738C13.3032%2011.091%2013.2696%2011.1159%2013.242%2011.1467C13.2144%2011.1776%2013.1933%2011.2138%2013.1802%2011.2532C13.1671%2011.2925%2013.1621%2011.3341%2013.1659%2011.3754ZM3.46958%2010.1654H9.65074C12.377%2010.1654%2013.9884%208.45694%2013.9884%206.45081C13.9884%204.67455%2012.9045%203.19596%2010.4394%203.19596H3.45739L3.46958%2010.1654ZM15.0287%2016.7356C15.0287%2014.6641%2013.3523%2013.0524%2010.2629%2013.0524H3.45739V20.5543H10.6572C13.3861%2020.5495%2015.0287%2018.9039%2015.0287%2016.7356Z%22%20fill%3D%22%23010535%22%2F%3E%0A%3Cpath%20d%3D%22M19.7754%2016.6028V6.6084H22.9203V15.9398C22.9203%2019.8504%2024.5968%2020.937%2026.7909%2020.937C29.2248%2020.937%2031.8545%2018.471%2031.8545%2014.4587V6.6084H34.9995V23.4416H31.8545V22.3236C31.8424%2021.5629%2031.9645%2020.8059%2032.215%2020.0875C32.3142%2019.7923%2032.445%2019.4971%2032.1835%2019.3979C31.9853%2019.3325%2031.886%2019.5624%2031.8207%2019.6931C31.0321%2021.2733%2029.0263%2023.7054%2026.0023%2023.7054C22.1412%2023.7054%2019.7754%2021.5347%2019.7754%2016.6028Z%22%20fill%3D%22%23010535%22%2F%3E%0A%3Cpath%20d%3D%22M40.5389%2010.224C41.5887%207.52814%2042.5419%206.35205%2046.7827%206.35205V9.56818C41.8864%209.23906%2040.4711%2010.9814%2040.4711%2015.3761V23.4418H37.3262V6.60857H40.4711V7.72657C40.4735%208.47552%2040.3517%209.21966%2040.1107%209.92876C40.0453%2010.1925%2039.9461%2010.4539%2040.2096%2010.5216C40.3743%2010.5531%2040.4711%2010.3885%2040.5389%2010.224Z%22%20fill%3D%22%23010535%22%2F%3E%0A%3Cpath%20d%3D%22M62.1325%2015.9398H49.574C49.8159%2018.6356%2051.6448%2020.8039%2054.703%2020.8039C56.972%2020.8039%2058.0898%2019.6859%2058.68%2017.7475H61.934C61.2446%2020.8716%2058.9438%2023.6982%2054.6376%2023.6982C49.3443%2023.6982%2046.4531%2019.7851%2046.4531%2015.0178C46.4531%209.95524%2049.7386%206.3374%2054.5723%206.3374C58.3195%206.3374%2062.2314%208.80333%2062.2314%2014.7879C62.2353%2015.1741%2062.202%2015.5599%2062.1325%2015.9398ZM59.0743%2013.3165C58.8785%2010.8482%2057.2988%209.10582%2054.7366%209.10582C51.5797%209.10582%2050.2007%2011.0418%2049.7386%2013.3165H59.0743Z%22%20fill%3D%22%23010535%22%2F%3E%0A%3Cpath%20d%3D%22M68.5031%2013.4787C71.5271%2013.2488%2074.585%2013.6119%2074.5512%2011.8695C74.5197%2010.4877%2073.7311%209.1059%2070.2789%209.1059C67.3199%209.1059%2066.3016%2010.2239%2066.0716%2011.8695H62.9798C63.5726%208.02174%2066.5313%206.34473%2070.4093%206.34473C74.1907%206.34473%2077.7083%207.65875%2077.7083%2013.8466V23.4417H74.5512V21.8324C74.5461%2021.1572%2074.6691%2020.4871%2074.914%2019.8577C74.9794%2019.5625%2075.1101%2019.2987%2074.8801%2019.202C74.6504%2019.1051%2074.5512%2019.3665%2074.4858%2019.5286C73.5326%2022.0285%2071.2972%2023.7055%2068.2393%2023.7055C65.0509%2023.7055%2062.4551%2021.6001%2062.4551%2018.7397C62.4551%2014.8944%2065.283%2013.7111%2068.5031%2013.4787ZM68.7013%2016.0124C66.662%2016.3077%2065.6096%2017.0312%2065.6096%2018.5752C65.6096%2019.9255%2066.7274%2021.1742%2069.4561%2020.8112C72.0207%2020.4821%2074.5197%2018.6091%2074.5512%2014.3669C73.5326%2015.618%2071.2633%2015.6495%2068.7013%2016.0124Z%22%20fill%3D%22%23010535%22%2F%3E%0A%3Cpath%20d%3D%22M79.543%2016.6028V6.6084H82.6879V15.9398C82.6879%2019.8504%2084.3647%2020.937%2086.5588%2020.937C88.9927%2020.937%2091.6224%2018.471%2091.6224%2014.4587V6.6084H94.7674V23.4416H91.6224V22.3236C91.6102%2021.5629%2091.7321%2020.8059%2091.9829%2020.0875C92.0818%2019.7923%2092.2125%2019.4971%2091.9514%2019.3979C91.7529%2019.3325%2091.6536%2019.5624%2091.5885%2019.6931C90.824%2021.2636%2088.8111%2023.7054%2085.7871%2023.7054C81.9091%2023.7054%2079.543%2021.5347%2079.543%2016.6028Z%22%20fill%3D%22%23010535%22%2F%3E%0A%3C%2Fsvg%3E%3C%2Fsvg%3E - Favicon: https://framerusercontent.com/images/ooZdGYops8h8YO6NG9gXWhI8Wz4.png - Social card (og:image): https://framerusercontent.com/images/KO6tYrHXwBCv8FqbOHdVaMMpXsY.png ## UI Components - buttonPrimary: background=#5446FC, textColor=#0000EE, borderRadius=6px, shadow=rgba(0, 0, 0, 0.83) 0px 1px 2px 0px - buttonSecondary: background=#FFFFFF, textColor=#0000EE, borderRadius=7px, shadow=none ## Brand Personality Tone: professional · Energy: medium · Audience: businesses seeking fraud prevention solutions ## Invoid Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Simple commercial invoid template with stars | Free Vector** - Image: https://img.freepik.com/free-vector/simple-commercial-invoid-template-with-stars_23-2149418982.jpg?w=360 - Source: https://www.freepik.com/free-vector/simple-commercial-invoid-template-with-stars_27979899.htm - **Interview about Invoid** - Image: https://media.licdn.com/dms/image/v2/D4D12AQE2JCnIV_5mIQ/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1705944513381?e=2147483647&v=beta&t=J1xn1q9hnspjbYuzF9M9kMPCeFIdt3V7NmF7j-z59zQ - Source: https://www.linkedin.com/pulse/interview-sarthak-goel-invoid-yc-w21-nicolae-cretu-zne5f - **Interview about Invoid** - Image: https://media.licdn.com/dms/image/v2/D4D12AQHAoCuTfJKkxQ/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1707845888826?e=2147483647&v=beta&t=V7ffzKbyeLXOXvYqrNBRsygXmA35ufYzWCZWmAm2wTc - Source: https://www.linkedin.com/pulse/interview-sarthak-goel-invoid-yc-w21-nicolae-cretu-zne5f - **Invoid (@inVOID_AI) / Posts / X** - Image: https://pbs.twimg.com/media/ErDk0v5VgAA1EDt.jpg - Source: https://x.com/invoid_ai - **Happy to announce that Y Combinator has invested in Invoid and we are part of the Winter 21 Cohort. Really proud of our team at Invoid and thankful to all the partners** - Image: https://media.licdn.com/dms/image/v2/C4E22AQHM7m_B5m0d6Q/feedshare-shrink_800/feedshare-shrink_800/0/1615359748149?e=2147483647&v=beta&t=-W0ODFdYfZooA7OcjyC-Wf1Te3pLla_w5eOqeONhTGU - Source: https://www.linkedin.com/posts/kunwarraj01_happy-to-announce-that-y-combinator-has-activity-6775309860029440000-a9UL ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Geist", "role": "unknown" } ], "colors": { "primary": "#0D0A2B", "secondary": "#5446FC", "accent": "#5446FC", "background": "#FFFFFF", "textPrimary": "#615E82", "link": "#615E82" }, "typography": { "fontFamilies": { "primary": "Geist", "heading": "Geist" }, "fontStacks": { "heading": [ "Geist", "sans-serif" ], "body": [ "sans-serif" ], "paragraph": [ "Geist", "sans-serif" ] }, "fontSizes": { "h1": "64px", "h2": "64px", "body": "17px" } }, "spacing": { "baseUnit": 4, "borderRadius": "8px" }, "components": { "buttonPrimary": { "background": "#5446FC", "textColor": "#0000EE", "borderRadius": "6px", "borderRadiusCorners": { "topLeft": "6px", "topRight": "6px", "bottomRight": "6px", "bottomLeft": "6px" }, "shadow": "rgba(0, 0, 0, 0.83) 0px 1px 2px 0px" }, "buttonSecondary": { "background": "#FFFFFF", "textColor": "#0000EE", "borderRadius": "7px", "borderRadiusCorners": { "topLeft": "7px", "topRight": "7px", "bottomRight": "7px", "bottomLeft": "7px" }, "shadow": "none" } }, "images": { "logo": 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"favicon": "https://framerusercontent.com/images/ooZdGYops8h8YO6NG9gXWhI8Wz4.png", "ogImage": "https://framerusercontent.com/images/KO6tYrHXwBCv8FqbOHdVaMMpXsY.png", "logoHref": "./" }, "__llm_logo_reasoning": { "selectedIndex": 1, "reasoning": "Selected #1 because it is medium-sized, visible, and likely represents the brand 'Bureau' based on its wordmark shape and position.", "confidence": 0.85, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Book a Free Demo", "reasoning": "Button #0 has a vibrant blue background (#5446FC), which is a strong indicator of a primary CTA. The text 'Book a Free Demo' is action-oriented, making it the main call-to-action." }, "secondary": { "index": 2, "text": "Sign In", "reasoning": "Button #2 has a different background color (#FFFFFF) and serves a secondary function with the text 'Sign In', which is typical for secondary actions." }, "confidence": 0.95 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "businesses seeking fraud prevention solutions" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 1, "selectedLogoReasoning": "Selected #1 because it is medium-sized, visible, and likely represents the brand 'Bureau' based on its wordmark shape and position.", "confidence": 0.85 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```