# IOMETE Brand Identity

A complete profile of **IOMETE**'s visual system — colors, typography, components, and personality — extracted from https://www.iomete.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/iomete
- Machine-readable JSON: https://characterquilt.com/branding/iomete.json
- Per-page llms.txt: https://characterquilt.com/branding/iomete/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #54433E |
| Accent | #D3F52C |
| Body Font | Inter |
| Heading Font | Palatino Linotype |

## Color Palette

- primary: #54433E
- secondary: #C9B9AD
- accent: #D3F52C
- background: #FFFFFF
- textPrimary: #202020
- link: #D3F52C

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Palatino Linotype — https://fonts.google.com/specimen/Palatino+Linotype

## Visual Assets

- Logo: data:image/svg+xml;utf8,%3Csvg%20width%3D%22100%25%22%20height%3D%22100%25%22%20viewBox%3D%220%200%20140%2024%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%0A%3Cg%20clip-path%3D%22url(%23clip0_10051_25606)%22%20style%3D%22fill%3A%20none%20!important%3B%22%3E%0A%3Cpath%20d%3D%22M52.5054%201.44238C46.6765%201.44238%2041.9517%206.1676%2041.9517%2011.9961C41.9517%2017.8246%2046.6765%2022.5499%2052.5054%2022.5499C58.3343%2022.5499%2063.0591%2017.8246%2063.0591%2011.9961C63.0591%206.1676%2058.3339%201.44238%2052.5054%201.44238ZM52.5054%2019.9339C48.4334%2019.9339%2045.1325%2016.3801%2045.1325%2011.9961C45.1325%207.61212%2048.4334%204.05838%2052.5054%204.05838C56.5774%204.05838%2059.8783%207.61212%2059.8783%2011.9961C59.8783%2016.3801%2056.5774%2019.9339%2052.5054%2019.9339Z%22%20fill%3D%22%23202020%22%20style%3D%22fill%3A%20rgb(32%2C%2032%2C%2032)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M37.1597%2022.1929V1.79883H40.2216V22.1929H37.1597Z%22%20fill%3D%22%23202020%22%20style%3D%22fill%3A%20rgb(32%2C%2032%2C%2032)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M64.7888%2022.1929V1.79883H69.6643L74.3022%2014.4635C74.4211%2014.8204%2074.5547%2015.2267%2074.7036%2015.6823C74.8521%2016.1383%2074.9905%2016.5741%2075.1196%2016.9905C75.2483%2017.4068%2075.3523%2017.7835%2075.4316%2018.1202H75.6695C75.729%2017.8034%2075.8128%2017.4364%2075.922%2017.0204C76.0305%2016.604%2076.1599%2016.1731%2076.3084%2015.7272C76.457%2015.2813%2076.5804%2014.8701%2076.6799%2014.4934L81.3175%201.79918H86.1634V22.1933H82.9822V10.3313C82.9822%209.71709%2082.9919%209.05831%2083.0121%208.35431C83.0316%207.651%2083.0517%207.0117%2083.0716%206.43674C83.091%205.86213%2083.1011%205.43605%2083.1011%205.15848H82.8931C82.8135%205.45587%2082.6997%205.83778%2082.5512%206.30318C82.4023%206.76926%2082.2542%207.25448%2082.1053%207.75987C81.9564%208.26526%2081.8128%208.72613%2081.6743%209.14213L76.858%2022.1933H74.0041L69.1582%209.14213C69.0392%208.78561%2068.9056%208.37448%2068.7568%207.90839C68.6079%207.443%2068.4691%206.97205%2068.3404%206.49622C68.2114%206.02074%2068.0879%205.57448%2067.969%205.15848H67.7606C67.7801%205.61448%2067.795%206.14978%2067.8055%206.7637C67.8152%207.37831%2067.8246%207.99744%2067.835%208.62178C67.8448%209.24613%2067.85%209.81622%2067.85%2010.3313V22.1933H64.7881L64.7888%2022.1929Z%22%20fill%3D%22%23202020%22%20style%3D%22fill%3A%20rgb(32%2C%2032%2C%2032)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M88.7585%2022.1929V1.79883H103.772V4.41483H91.7613V10.4795H102.493V13.0364H91.7613V19.5769H103.772V22.1929H88.7585Z%22%20fill%3D%22%23202020%22%20style%3D%22fill%3A%20rgb(32%2C%2032%2C%2032)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M124.117%2022.1929V1.79883H139.13V4.41483H127.12V10.4795H137.852V13.0364H127.12V19.5769H139.13V22.1929H124.117Z%22%20fill%3D%22%23202020%22%20style%3D%22fill%3A%20rgb(32%2C%2032%2C%2032)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M112.399%2022.1929V4.41483H105.501V1.79883H122.388V4.41483H115.461V22.1929H112.399H112.399Z%22%20fill%3D%22%23202020%22%20style%3D%22fill%3A%20rgb(32%2C%2032%2C%2032)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M26.641%2010.7969L21.1002%201.19965C20.6717%200.457391%2019.8797%200%2019.0223%200H7.94017C7.08313%200%206.29078%200.457391%205.86226%201.19965L0.321391%2010.7969C-0.10713%2011.5391%20-0.10713%2012.4539%200.321391%2013.1962L5.86226%2022.7934C6.29078%2023.5357%207.08278%2023.993%207.94017%2023.993H19.0223C19.8793%2023.993%2020.6717%2023.5357%2021.1002%2022.7934L26.641%2013.1962C27.0696%2012.4539%2027.0696%2011.5391%2026.641%2010.7969ZM19.6219%2018.225C19.6219%2018.7318%2019.2814%2019.1757%2018.792%2019.3068L8.096%2022.1729C7.71513%2022.2751%207.34087%2021.9878%207.34087%2021.5934V5.76835C7.34087%205.26156%207.68139%204.81774%208.17078%204.68661L18.8668%201.82052C19.2477%201.71826%2019.6219%202.00557%2019.6219%202.4V18.2254V18.225Z%22%20fill%3D%22%23202020%22%20style%3D%22fill%3A%20rgb(32%2C%2032%2C%2032)%20!important%3B%22%2F%3E%0A%3C%2Fg%3E%0A%3Cdefs%20style%3D%22fill%3A%20none%20!important%3B%22%3E%0A%3CclipPath%20id%3D%22clip0_10051_25606%22%20style%3D%22fill%3A%20none%20!important%3B%22%3E%0A%3Crect%20width%3D%22139.13%22%20height%3D%2224%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%3C%2FclipPath%3E%0A%3C%2Fdefs%3E%0A%3C%2Fsvg%3E
- Favicon: https://cdn.prod.website-files.com/6799ec9d00832d1abf08b380/679cbd900d0376c3f6f03626_favicon.png
- Social card (og:image): https://cdn.prod.website-files.com/6799ec9d00832d1abf08b380/696df3c26df3fbd4f6c8391d_iomete-meta-image.png

## UI Components

- buttonPrimary: background=#D3F52C, textColor=#2D382D, borderRadius=4.15774px, shadow=none
- buttonSecondary: background=#DCE9FA, textColor=#202020, borderColor=#202020, borderRadius=4.15774px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: businesses and data professionals

## IOMETE Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Monitoring - Grafana Dashboards | IOMETE**
  - Image: https://iomete.com/resources/assets/images/spark-operator-452864d28e6aaec12849bff2f50e3f98.png
  - Source: https://iomete.com/resources/user-guide/k8s/monitoring
- **IOMETE Blog | IOMETE**
  - Image: https://iomete.com/resources/IOMETE-og-blog.png
  - Source: https://iomete.com/resources/blog
- **Data Access Policy | IOMETE**
  - Image: https://iomete.com/resources/assets/images/access-control-logic-dd4fe2586c182dac0167bc46ae92a769.png
  - Source: https://iomete.com/resources/user-guide/data-security/access-policy
- **IOMETE Blog | IOMETE**
  - Image: https://iomete.com/resources/img/blog/2025-02-10-iomete-deployment-models/cover.png
  - Source: https://iomete.com/resources/blog
- **Monitoring - Grafana Dashboards | IOMETE**
  - Image: https://iomete.com/resources/assets/images/spark-job-dashboard-946e9b3c9b9ea629131a1f3e336ff1d0.png
  - Source: https://iomete.com/resources/user-guide/k8s/monitoring
- **IOMETE Blog | IOMETE**
  - Image: https://iomete.com/resources/img/blog/thumbnails/2.png
  - Source: https://iomete.com/resources/blog

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Palatino Linotype",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#54433E",
    "secondary": "#C9B9AD",
    "accent": "#D3F52C",
    "background": "#FFFFFF",
    "textPrimary": "#202020",
    "link": "#D3F52C"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Palatino Linotype"
    },
    "fontStacks": {
      "heading": [
        "Archivo",
        "Palatino Linotype",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "Palatino Linotype",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "Palatino Linotype",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "41.5774px",
      "h2": "33.2619px",
      "body": "18.7098px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "3px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#D3F52C",
      "textColor": "#2D382D",
      "borderRadius": "4.15774px",
      "borderRadiusCorners": {
        "topLeft": "4.15774px",
        "topRight": "4.15774px",
        "bottomRight": "4.15774px",
        "bottomLeft": "4.15774px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#DCE9FA",
      "textColor": "#202020",
      "borderColor": "#202020",
      "borderRadius": "4.15774px",
      "borderRadiusCorners": {
        "topLeft": "4.15774px",
        "topRight": "4.15774px",
        "bottomRight": "4.15774px",
        "bottomLeft": "4.15774px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20width%3D%22100%25%22%20height%3D%22100%25%22%20viewBox%3D%220%200%20140%2024%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%0A%3Cg%20clip-path%3D%22url(%23clip0_10051_25606)%22%20style%3D%22fill%3A%20none%20!important%3B%22%3E%0A%3Cpath%20d%3D%22M52.5054%201.44238C46.6765%201.44238%2041.9517%206.1676%2041.9517%2011.9961C41.9517%2017.8246%2046.6765%2022.5499%2052.5054%2022.5499C58.3343%2022.5499%2063.0591%2017.8246%2063.0591%2011.9961C63.0591%206.1676%2058.3339%201.44238%2052.5054%201.44238ZM52.5054%2019.9339C48.4334%2019.9339%2045.1325%2016.3801%2045.1325%2011.9961C45.1325%207.61212%2048.4334%204.05838%2052.5054%204.05838C56.5774%204.05838%2059.8783%207.61212%2059.8783%2011.9961C59.8783%2016.3801%2056.5774%2019.9339%2052.5054%2019.9339Z%22%20fill%3D%22%23202020%22%20style%3D%22fill%3A%20rgb(32%2C%2032%2C%2032)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M37.1597%2022.1929V1.79883H40.2216V22.1929H37.1597Z%22%20fill%3D%22%23202020%22%20style%3D%22fill%3A%20rgb(32%2C%2032%2C%2032)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M64.7888%2022.1929V1.79883H69.6643L74.3022%2014.4635C74.4211%2014.8204%2074.5547%2015.2267%2074.7036%2015.6823C74.8521%2016.1383%2074.9905%2016.5741%2075.1196%2016.9905C75.2483%2017.4068%2075.3523%2017.7835%2075.4316%2018.1202H75.6695C75.729%2017.8034%2075.8128%2017.4364%2075.922%2017.0204C76.0305%2016.604%2076.1599%2016.1731%2076.3084%2015.7272C76.457%2015.2813%2076.5804%2014.8701%2076.6799%2014.4934L81.3175%201.79918H86.1634V22.1933H82.9822V10.3313C82.9822%209.71709%2082.9919%209.05831%2083.0121%208.35431C83.0316%207.651%2083.0517%207.0117%2083.0716%206.43674C83.091%205.86213%2083.1011%205.43605%2083.1011%205.15848H82.8931C82.8135%205.45587%2082.6997%205.83778%2082.5512%206.30318C82.4023%206.76926%2082.2542%207.25448%2082.1053%207.75987C81.9564%208.26526%2081.8128%208.72613%2081.6743%209.14213L76.858%2022.1933H74.0041L69.1582%209.14213C69.0392%208.78561%2068.9056%208.37448%2068.7568%207.90839C68.6079%207.443%2068.4691%206.97205%2068.3404%206.49622C68.2114%206.02074%2068.0879%205.57448%2067.969%205.15848H67.7606C67.7801%205.61448%2067.795%206.14978%2067.8055%206.7637C67.8152%207.37831%2067.8246%207.99744%2067.835%208.62178C67.8448%209.24613%2067.85%209.81622%2067.85%2010.3313V22.1933H64.7881L64.7888%2022.1929Z%22%20fill%3D%22%23202020%22%20style%3D%22fill%3A%20rgb(32%2C%2032%2C%2032)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M88.7585%2022.1929V1.79883H103.772V4.41483H91.7613V10.4795H102.493V13.0364H91.7613V19.5769H103.772V22.1929H88.7585Z%22%20fill%3D%22%23202020%22%20style%3D%22fill%3A%20rgb(32%2C%2032%2C%2032)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M124.117%2022.1929V1.79883H139.13V4.41483H127.12V10.4795H137.852V13.0364H127.12V19.5769H139.13V22.1929H124.117Z%22%20fill%3D%22%23202020%22%20style%3D%22fill%3A%20rgb(32%2C%2032%2C%2032)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M112.399%2022.1929V4.41483H105.501V1.79883H122.388V4.41483H115.461V22.1929H112.399H112.399Z%22%20fill%3D%22%23202020%22%20style%3D%22fill%3A%20rgb(32%2C%2032%2C%2032)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M26.641%2010.7969L21.1002%201.19965C20.6717%200.457391%2019.8797%200%2019.0223%200H7.94017C7.08313%200%206.29078%200.457391%205.86226%201.19965L0.321391%2010.7969C-0.10713%2011.5391%20-0.10713%2012.4539%200.321391%2013.1962L5.86226%2022.7934C6.29078%2023.5357%207.08278%2023.993%207.94017%2023.993H19.0223C19.8793%2023.993%2020.6717%2023.5357%2021.1002%2022.7934L26.641%2013.1962C27.0696%2012.4539%2027.0696%2011.5391%2026.641%2010.7969ZM19.6219%2018.225C19.6219%2018.7318%2019.2814%2019.1757%2018.792%2019.3068L8.096%2022.1729C7.71513%2022.2751%207.34087%2021.9878%207.34087%2021.5934V5.76835C7.34087%205.26156%207.68139%204.81774%208.17078%204.68661L18.8668%201.82052C19.2477%201.71826%2019.6219%202.00557%2019.6219%202.4V18.2254V18.225Z%22%20fill%3D%22%23202020%22%20style%3D%22fill%3A%20rgb(32%2C%2032%2C%2032)%20!important%3B%22%2F%3E%0A%3C%2Fg%3E%0A%3Cdefs%20style%3D%22fill%3A%20none%20!important%3B%22%3E%0A%3CclipPath%20id%3D%22clip0_10051_25606%22%20style%3D%22fill%3A%20none%20!important%3B%22%3E%0A%3Crect%20width%3D%22139.13%22%20height%3D%2224%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%3C%2FclipPath%3E%0A%3C%2Fdefs%3E%0A%3C%2Fsvg%3E",
    "favicon": "https://cdn.prod.website-files.com/6799ec9d00832d1abf08b380/679cbd900d0376c3f6f03626_favicon.png",
    "ogImage": "https://cdn.prod.website-files.com/6799ec9d00832d1abf08b380/696df3c26df3fbd4f6c8391d_iomete-meta-image.png",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 11,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get in touch",
      "reasoning": "Button #0 uses the vibrant brand color #D3F52C, which is consistent with the accent color and is likely intended to draw attention as the primary call-to-action."
    },
    "secondary": {
      "index": 3,
      "text": "Learn about our team",
      "reasoning": "Button #3 has a different background color (#DCE9FA) and offers a secondary action ('Learn about our team'), making it suitable as a secondary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "businesses and data professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```