# IoTFlows Inc Brand Identity

A complete profile of **IoTFlows Inc**'s visual system — colors, typography, components, and personality — extracted from https://www.iotflows.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/iotflows-inc
- Machine-readable JSON: https://characterquilt.com/branding/iotflows-inc.json
- Per-page llms.txt: https://characterquilt.com/branding/iotflows-inc/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #99A0AA |
| Accent | #3B73ED |
| Body Font | Sohne |
| Heading Font | Sohne |

## Color Palette

- primary: #99A0AA
- secondary: #111827
- accent: #3B73ED
- background: #FFFFFF
- textPrimary: #3B73ED
- link: #3B73ED

## Typography

- primary: Sohne — https://fonts.google.com/specimen/Sohne
- heading: Sohne — https://fonts.google.com/specimen/Sohne

## Visual Assets

- Logo: https://www.iotflows.com/images/IoTFlowsLogoWhiteFont.png
- Social card (og:image): https://iotflows.com/images/og-image.png

## UI Components

- buttonPrimary: background=#3B73ED, textColor=#FFFFFF, borderColor=#3B73ED, borderRadius=9999px, shadow=none
- buttonSecondary: background=transparent, textColor=#3B73ED, borderColor=#3B73ED, borderRadius=9999px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: industrial businesses

## IoTFlows Inc Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **SenseAi Embedded: Industrial IP67 Machine Health Monitoring | IoTFlows**
  - Image: https://www.iotflows.com/images/home-page/health-page-overview-dark.png
  - Source: https://www.iotflows.com/products/senseai-embedded
- **IoTFlows - Monitor OEE, Get Reports, Schedule Work, Maximize Uptime**
  - Image: https://blog.iotflows.com/content/images/2023/04/9129-d2-m6-white-font-2-1.png
  - Source: https://blog.iotflows.com/
- **Industrial IoT Products | SenseAI, BeamTracker, SmartHealth | IoTFlows**
  - Image: https://www.iotflows.com/_next/image?url=%2Fimages%2Fbeamtracker%2Fbeamtracker_front_back_cut1.webp&w=3840&q=75
  - Source: https://www.iotflows.com/shop/products
- **Industry 4.0, IoT, and Digital Twin: The Journey Towards a Smart  Manufacturing Future**
  - Image: https://blogs.sw.siemens.com/wp-content/uploads/sites/6/2020/01/Digital_twin_in_manufacturing.png
  - Source: https://blog.iotflows.com/industry-4-0-iot-and-digital-twin-the-journey-towards-a-smart-manufacturing-future/
- **Industrial IoT Products | SenseAI, BeamTracker, SmartHealth | IoTFlows**
  - Image: https://www.iotflows.com/_next/image?url=%2Fimages%2Fproducts%2Fifcr-top-right.webp&w=3840&q=75
  - Source: https://www.iotflows.com/shop/products
- **SCADA vs. New Manufacturing Tech: What's the Difference?**
  - Image: https://blog.iotflows.com/content/images/2023/04/SCADA-vs-IIoT-3.png
  - Source: https://blog.iotflows.com/scada-vs-newer-manufacturing-technologies-whats-the-difference/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Sohne",
      "role": "body"
    },
    {
      "family": "Helvetica Neue",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#99A0AA",
    "secondary": "#111827",
    "accent": "#3B73ED",
    "background": "#FFFFFF",
    "textPrimary": "#3B73ED",
    "link": "#3B73ED"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Sohne",
      "heading": "Sohne"
    },
    "fontStacks": {
      "heading": [
        "Sohne",
        "Helvetica Neue",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Sohne",
        "Helvetica Neue",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Sohne",
        "Helvetica Neue",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "18px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#3B73ED",
      "textColor": "#FFFFFF",
      "borderColor": "#3B73ED",
      "borderRadius": "9999px",
      "borderRadiusCorners": {
        "topLeft": "9999px",
        "topRight": "9999px",
        "bottomRight": "9999px",
        "bottomLeft": "9999px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#3B73ED",
      "borderColor": "#3B73ED",
      "borderRadius": "9999px",
      "borderRadiusCorners": {
        "topLeft": "9999px",
        "topRight": "9999px",
        "bottomRight": "9999px",
        "bottomLeft": "9999px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.iotflows.com/images/IoTFlowsLogoWhiteFont.png",
    "favicon": null,
    "ogImage": "https://iotflows.com/images/og-image.png",
    "logoHref": "/",
    "logoAlt": "IoTFlows Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'IoTFlows'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Buy Now",
      "reasoning": "Button #0 ('Buy Now') uses the vibrant brand color #3B73ED, making it the most prominent CTA."
    },
    "secondary": {
      "index": 2,
      "text": "Request Sample",
      "reasoning": "Button #2 ('Request Sample') has a transparent background, providing a clear contrast to the primary button's vibrant color."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "industrial businesses"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'IoTFlows'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```