# Iron Grid Brand Identity

A complete profile of **Iron Grid**'s visual system — colors, typography, components, and personality — extracted from https://getirongrid.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/iron-grid
- Machine-readable JSON: https://characterquilt.com/branding/iron-grid.json
- Per-page llms.txt: https://characterquilt.com/branding/iron-grid/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0F1923 |
| Accent | #C0D8EB |
| Body Font | Inter |
| Heading Font | Syne |

## Color Palette

- primary: #0F1923
- secondary: #212E38
- accent: #C0D8EB
- background: #171717
- textPrimary: #171717
- link: #C0D8EB

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Syne — https://fonts.google.com/specimen/Syne

## Visual Assets

- Logo: https://www.getirongrid.com/_astro/logo.D7E471rk.png
- Favicon: https://www.getirongrid.com/assets/irongrid-logo.png

## UI Components

- buttonPrimary: background=#FFFFFF, textColor=#0F1923, borderRadius=9999px, shadow=rgba(0, 0, 0, 0.1) 0px 10px 15px -3px
- buttonSecondary: background=transparent, textColor=#FFFFFF, borderColor=#454545, borderRadius=9999px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: businesses in need of insurance for hardware

## Iron Grid Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Meet Us - IronGrid**
  - Image: https://www.getirongrid.com/assets/luma_modex_2026_dinner.png
  - Source: https://www.getirongrid.com/meet-us
- **Meet Us - IronGrid**
  - Image: https://www.getirongrid.com/assets/luma_nvidia_gtc.jpeg
  - Source: https://www.getirongrid.com/meet-us
- **IronGrid — Insurance for Frontier Hardware**
  - Image: https://www.getirongrid.com/_astro/fernpic.vWwLGabm.jpg
  - Source: https://www.getirongrid.com/
- **IronGrid — Insurance for Frontier Hardware**
  - Image: https://www.getirongrid.com/_astro/gabpic.BofLbC39.jpg
  - Source: https://www.getirongrid.com/
- **Contact - IronGrid**
  - Image: https://www.getirongrid.com/_astro/yc_logo.DXOeogZV.png
  - Source: https://www.getirongrid.com/contact
- **Contact - IronGrid**
  - Image: https://www.getirongrid.com/_astro/logo.D7E471rk.png
  - Source: https://www.getirongrid.com/contact

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Syne",
      "role": "heading"
    },
    {
      "family": "Playfair Display",
      "role": "display"
    }
  ],
  "colors": {
    "primary": "#0F1923",
    "secondary": "#212E38",
    "accent": "#C0D8EB",
    "background": "#171717",
    "textPrimary": "#171717",
    "link": "#C0D8EB"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Syne"
    },
    "fontStacks": {
      "heading": [
        "Syne",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "48px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "16px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FFFFFF",
      "textColor": "#0F1923",
      "borderRadius": "9999px",
      "borderRadiusCorners": {
        "topLeft": "9999px",
        "topRight": "9999px",
        "bottomRight": "9999px",
        "bottomLeft": "9999px"
      },
      "shadow": "rgba(0, 0, 0, 0.1) 0px 10px 15px -3px"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#FFFFFF",
      "borderColor": "#454545",
      "borderRadius": "9999px",
      "borderRadiusCorners": {
        "topLeft": "9999px",
        "topRight": "9999px",
        "bottomRight": "9999px",
        "bottomLeft": "9999px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.getirongrid.com/_astro/logo.D7E471rk.png",
    "favicon": "https://www.getirongrid.com/assets/irongrid-logo.png",
    "ogImage": null,
    "logoHref": "/",
    "logoAlt": "IronGrid"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it matches the brand name 'IronGrid', is visible, and links to the homepage, making it the primary brand logo.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Contact Us Today",
      "reasoning": "Button #1 has a light background with a contrasting text color, making it stand out as a primary CTA. The text 'Contact Us Today' is action-oriented, suggesting immediate engagement."
    },
    "secondary": {
      "index": 2,
      "text": "Work With Us",
      "reasoning": "Button #2 has a transparent background, making it less prominent than Button #1. The text 'Work With Us' suggests a secondary action, suitable for a secondary CTA."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "businesses in need of insurance for hardware"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it matches the brand name 'IronGrid', is visible, and links to the homepage, making it the primary brand logo.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```