# Ironclad Brand Identity

A complete profile of **Ironclad**'s visual system — colors, typography, components, and personality — extracted from http://ironcladapp.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/ironclad
- Machine-readable JSON: https://characterquilt.com/branding/ironclad.json
- Per-page llms.txt: https://characterquilt.com/branding/ironclad/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #308970 |
| Accent | #308970 |
| Body Font | Moderat |
| Heading Font | Moderat |

## Color Palette

- primary: #308970
- secondary: #00CA88
- accent: #308970
- background: #FFFFFF
- textPrimary: #1C212B
- link: #1C212B

## Typography

- primary: Moderat — https://fonts.google.com/specimen/Moderat
- heading: Moderat — https://fonts.google.com/specimen/Moderat

## Visual Assets

- Logo: https://ironcladapp.com/wp-content/uploads/2025/04/main-logo.svg
- Favicon: https://ironcladapp.com/wp-content/uploads/2025/04/fiavicon.png
- Social card (og:image): https://ironcladapp.com/wp-content/uploads/2025/09/HOMEPAGE-2A.svg

## UI Components

- buttonPrimary: background=#308970, textColor=#F2F1EE, borderRadius=50px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#1C212B, borderRadius=0px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: business professionals

## Ironclad Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Install the Ironclad Managed Package for the First Time – Ironclad**
  - Image: https://support.ironcladapp.com/hc/article_attachments/25539252812183
  - Source: https://support.ironcladapp.com/hc/en-us/articles/18984794209047-Install-the-Ironclad-Managed-Package-for-the-First-Time
- **Real-Time Legal Research with Jurist | Ironclad**
  - Image: https://ironcladapp.com/wp-content/uploads/2025/05/RealTimeLegalResearchwithJurist_DemoVideo_Blog_Thumbnail_920x570.webp
  - Source: https://ironcladapp.com/product-video-library/real-time-legal-research-with-jurist
- **Badging Guide**
  - Image: https://media.thoughtindustries.com/course-uploads/5506a6f2-edf0-4dd5-8b48-d355c1df1496/hjed3uhgazp3-AchievementBadge.png
  - Source: https://academy.ironcladapp.com/pages/badging-guide
- **Why Letting AI Learn from Your Contracting Actually Pays Off | Ironclad**
  - Image: https://ironcladapp.com/wp-content/uploads/2025/11/AI-Predict-Bottlenecks_Blog-Image_920x570-.webp
  - Source: https://ironcladapp.com/resources/articles/why-letting-ai-learn-from-your-contracting-actually-pays-off
- **Non-Disclosure Agreements (NDAs): Everything You Need to Know | Ironclad**
  - Image: https://ironcladapp.com/wp-content/uploads/2025/06/pexels-edmond-dantes-4344860-1.jpg
  - Source: https://ironcladapp.com/journal/contracts/non-disclosure-agreements
- **Contract Management Articles | Ironclad**
  - Image: https://ironcladapp.com/wp-content/uploads/2026/03/sonicboom_1_blog_header_thumbnail_920x570.webp
  - Source: https://ironcladapp.com/resources/articles

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Moderat",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#308970",
    "secondary": "#00CA88",
    "accent": "#308970",
    "background": "#FFFFFF",
    "textPrimary": "#1C212B",
    "link": "#1C212B"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Moderat",
      "heading": "Moderat"
    },
    "fontStacks": {
      "heading": [
        "Moderat",
        "sans-serif"
      ],
      "body": [
        "Moderat",
        "sans-serif"
      ],
      "paragraph": [
        "Moderat",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "100px",
      "h2": "60px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "20px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#308970",
      "textColor": "#F2F1EE",
      "borderRadius": "50px",
      "borderRadiusCorners": {
        "topLeft": "50px",
        "topRight": "50px",
        "bottomRight": "50px",
        "bottomLeft": "50px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#1C212B",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://ironcladapp.com/wp-content/uploads/2025/04/main-logo.svg",
    "favicon": "https://ironcladapp.com/wp-content/uploads/2025/04/fiavicon.png",
    "ogImage": "https://ironcladapp.com/wp-content/uploads/2025/09/HOMEPAGE-2A.svg",
    "logoHref": "//ironcladapp.com/",
    "logoAlt": "ironclad logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Ironclad'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Request Demo",
      "reasoning": "Button #1 uses the vibrant brand color #308970, which is a strong indicator of a primary CTA. The text 'Request Demo' is action-oriented, making it a clear primary choice."
    },
    "secondary": {
      "index": 5,
      "text": "GET THE REPORT",
      "reasoning": "Button #5 has a different background color (#FFFFFF) and offers a secondary action 'GET THE REPORT', which complements the primary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Ironclad'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```